Senior Digital Commerce Strategist & Architect

About Caterpillar

Your work shapes the world at Caterpillar Inc. When you join us, you become part of a global team that cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders creating stronger, more sustainable communities. We don't just talk about progress and innovation; we make it happen with our customers, where we work and live. Together, we are building a better world so we can all enjoy living in it.

About the Role

We are looking for a technically grounded Senior Digital Commerce Strategist & Architect to partner with our product team and shape how customers enter our store, find their way through it, and experience our equipment. This role is designed to build the data foundations that make those experiences smarter over time.

This is a senior-level position that blends strategy with hands-on execution. You will help define what we build in commerce today while structuring it to power AI-driven experiences tomorrow. You will work across product, engineering, marketing, and data to improve store entry and way-finding, elevate the equipment experience, and strengthen the underlying data model and taxonomy that everything else depends on. Additionally, you will support current AI execution, bringing fluency with models, prompting, and retrieval to be a real partner on that side of the work.

The right person is part systems thinker, part builder. You should be comfortable mapping a customer journey on a whiteboard in the morning, sketching a taxonomy or data contract by lunch, and reviewing a prompt or experiment design in the afternoon. You think in terms of how things connect—pages, data, content, models—and you can hold the whole picture without losing the details.

Location & Work Model

This position requires the candidate to be based in Broomfield, CO, or Chicago, IL. The role is onsite, requiring five days a week in the office. Domestic relocation assistance is available for qualified candidates. Please note that visa sponsorship is not available for this position.

Equal Opportunity Employer

Caterpillar is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. All offers of employment are conditioned upon the successful completion of a drug screen.

Work location

Work model: On-site

9125, Perry Street, Sunset Ridge, Westminster, Adams County, Colorado, 80031, United States

Westminster, Colorado

Key Responsibilities

check_circleTranslate business goals and customer research into strategic roadmaps for the product team
check_circleDefine KPIs and run A/B tests to validate impact on conversion, AOV, and customer lifetime value
check_circleBuild business cases and ROI models for proposed initiatives and present findings to senior leadership
check_circleStructure commerce data and taxonomy to ensure it is clean, labeled, and AI-ready
check_circleContribute to feasibility assessments for AI initiatives including model selection and data requirements
check_circlePartner with product teams to shape store entry, wayfinding, and customer navigation strategies
check_circleDefine guardrails, evaluation criteria, and QA processes for AI-driven features before customer release
check_circleOwn the underlying commerce data model, taxonomy, and content structures for human and AI usability

Requirements

verified5-7+ years of experience in digital commerce or e-commerce strategy
verifiedWorking knowledge of core AI/ML concepts (LLMs, embeddings, RAG)
verifiedExperience with taxonomy, PIM, or structured content systems
verifiedStrong data and analytics skills: GA4, Tableau, Looker, or similar BI tools, plus working SQL
verifiedExperience with A/B testing methodologies
verifiedFamiliarity with semantic search or vector databases
verifiedMust be located in Broomfield, CO or Chicago, IL
verifiedVisa sponsorship is NOT available

Nice to Have

Experience with taxonomy, PIM, or structured content systems. Familiarity with semantic search, vector databases (Pinecone, Weaviate, Chroma), or AI-assisted discovery. Exposure to UX or service design thinking.

Benefits & Perks

check_circleMedical, dental, and vision benefitscheck_circlePaid time off plan including vacation, holidays, and volunteer timecheck_circle401(k) savings planscheck_circleHealth Savings Account (HSA)Flexible Spending Accounts (FSAs)

Frequently asked questions about Senior Digital Commerce Strategist & Architect at Caterpillar Inc.

What does a Senior Digital Commerce Strategist & Architect at Caterpillar Inc. do?expand_more

Day-to-day, the Senior Digital Commerce Strategist & Architect at Caterpillar Inc. will translate business goals and customer research into strategic roadmaps for the product team; define kpis and run a/b tests to validate impact on conversion, aov, and customer lifetime value; build business cases and roi models for proposed initiatives and present findings to senior leadership; and structure commerce data and taxonomy to ensure it is clean, labeled, and ai-ready.

What are the requirements for this Senior Digital Commerce Strategist & Architect role?expand_more

To qualify for the Senior Digital Commerce Strategist & Architect at Caterpillar Inc. position, applicants should have: 5-7+ years of experience in digital commerce or e-commerce strategy; Working knowledge of core AI/ML concepts (LLMs, embeddings, RAG); Experience with taxonomy, PIM, or structured content systems; Strong data and analytics skills: GA4, Tableau, Looker, or similar BI tools, plus working SQL; Experience with A/B testing methodologies; and Familiarity with semantic search or vector databases.

Where is the Senior Digital Commerce Strategist & Architect role at Caterpillar Inc. located?expand_more

Senior Digital Commerce Strategist & Architect at Caterpillar Inc. is based in 9125, Perry Street, Sunset Ridge, Westminster, Adams County, Colorado, 80031, United States. This is a on-site role.

Is this Senior Digital Commerce Strategist & Architect job remote, hybrid, or on-site?expand_more

Caterpillar Inc. has listed this Senior Digital Commerce Strategist & Architect role as on-site.

How much experience is required for this Senior Digital Commerce Strategist & Architect role?expand_more

Senior Digital Commerce Strategist & Architect at Caterpillar Inc. typically requires 5–7 years of relevant experience at the senior level.

What skills do you need for the Senior Digital Commerce Strategist & Architect role at Caterpillar Inc.?expand_more

Key skills for Senior Digital Commerce Strategist & Architect at Caterpillar Inc. include LLMS; Embeddings; Retrieval; Recommendation Systems; Prompting; Rag Patterns; Langchain; and Llamaindex.

What category does the Senior Digital Commerce Strategist & Architect role belong to?expand_more

Senior Digital Commerce Strategist & Architect at Caterpillar Inc. is part of the it job category on Recrutus.