Segment Marketing Specialist - Natural Gas

About Border States

Border States is a leader in the electrical supply distribution industry, operating approximately 130 locations across 31 states. As one of the largest independent electrical distributors in the United States, we provide essential products and services to the construction, industrial, and utility sectors. What sets us apart is our culture: we are 100% employee-owned. This ownership model empowers our team to make decisions, find solutions, and share in the rewards of our collective hard work. We practice open-book management, giving our employee-owners clearly defined levels of authority to be innovative and decisive, allowing us to respond quickly to customer needs.

About the Role

As a Segment Marketing Specialist for our Natural Gas open-market segment, you will serve as the marketing owner responsible for driving brand awareness, market presence, and growth. This role exists to translate business objectives into integrated marketing strategies that advance Border States' position within the Natural Gas market. You will balance strategic planning with hands-on execution, working closely with Marketing leadership, Industry Marketing, Sales, and Natural Gas leadership.

Your day will involve developing and owning the annual marketing plan, identifying priority customer segments, and leading integrated programs across digital channels, events, and sponsorships. You will define success metrics, manage tradeshows and the annual Natural Gas summit, and evolve internal training curricula. This is a role for someone who thrives in a fast-paced environment where they can partner with cross-functional teams to ensure marketing initiatives are executed on time, within budget, and aligned with our core values of being competent, accurate, responsive, and engaged.

Our Culture and Values

Our mission is built on the belief that "unstoppable businesses shouldn't go it alone." As an employee-owner, you are responsible for living our service philosophy: earning customer loyalty by caring about their needs and adding value to everything we do. We value the diversity of all our employee-owners and believe that our success stems from the dedication of our team. We are committed to being an equal opportunity employer and fostering a drug-free and smoke-free workplace.

Application Process

This position is located in Fargo, ND. Applications are accepted on a rolling basis until the role is filled. Please note that the position may be filled before or after the listed application deadline, so we encourage you to apply as soon as possible. Employment is contingent upon successfully passing pre-employment screenings, which may include a criminal background check and, where applicable, a Motor Vehicle Record (MVR) check and drug testing.