Marketing Strategy Specialist
Not Disclosed•Full-TimeOn-site
location_onEast Village, Des Moines, Polk County, Iowa, 50309, United States
About Wellmark
A lot of people think health insurance could be better. At Wellmark, we agree. That's why we're working to make health care coverage more affordable, easier to access, and simpler to use - so the people we serve get the care they need with confidence.
About the Role
As a Marketing Strategy Specialist, you will support the development and execution of marketing strategies that help connect with key audiences, strengthen performance across channels, and advance business priorities in a competitive and highly regulated market. In this role, you'll partner across marketing, communications, analytics, and business teams to translate customer insights, market information, and performance data into actionable recommendations and coordinated plans. You'll contribute to integrated marketing efforts that support organizational goals, enhance the customer experience, and deliver measurable results.
Who You Are
The ideal candidate is a collaborative and insight-driven marketer who can turn information into action. You bring experience supporting marketing strategy development, analyzing performance, and helping shape audience-focused recommendations that align with business goals. You're comfortable working across teams, managing multiple priorities, and contributing to initiatives that span channels and touchpoints. You combine curiosity, organization, and strong communication skills to help move work forward, and you're motivated by using data, collaboration, and strategic thinking to create meaningful impact for customers and the business.
Work location
Work model: On-site
East Village, Des Moines, Polk County, Iowa, 50309, United States
Des Moines, Iowa
Key Responsibilities
- check_circleSupport the development and execution of marketing strategies to connect with key audiences
- check_circlePartner with marketing, communications, analytics, and business teams to translate insights into actionable recommendations
- check_circleContribute to integrated marketing efforts that support organizational goals and enhance customer experience
- check_circleAnalyze performance data and market information to shape audience-focused recommendations
- check_circleManage multiple priorities and coordinate initiatives across various channels and touchpoints
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Frequently asked questions about Marketing Strategy Specialist at Wellmark Blue Cross and Blue Shield
What does a Marketing Strategy Specialist at Wellmark Blue Cross and Blue Shield do?expand_more
A Marketing Strategy Specialist at Wellmark Blue Cross and Blue Shield is responsible for the following: Support the development and execution of marketing strategies to connect with key audiences; Partner with marketing, communications, analytics, and business teams to translate insights into actionable recommendations; Contribute to integrated marketing efforts that support organizational goals and enhance customer experience; and Analyze performance data and market information to shape audience-focused recommendations.
Where is the Marketing Strategy Specialist role at Wellmark Blue Cross and Blue Shield located?expand_more
Marketing Strategy Specialist at Wellmark Blue Cross and Blue Shield is based in East Village, Des Moines, Polk County, Iowa, 50309, United States. This is a on-site role.
Is this Marketing Strategy Specialist job remote, hybrid, or on-site?expand_more
Wellmark Blue Cross and Blue Shield has listed this Marketing Strategy Specialist role as on-site.
How much experience is required for this Marketing Strategy Specialist role?expand_more
Candidates for Marketing Strategy Specialist at Wellmark Blue Cross and Blue Shield should have mid level.
What category does the Marketing Strategy Specialist role belong to?expand_more
Marketing Strategy Specialist at Wellmark Blue Cross and Blue Shield is part of the pr, advertising & marketing job category on Recrutus.