Marketing Strategy Manager
Not Disclosed•Full-TimeOn-site
location_onEast Village, Des Moines, Polk County, Iowa, 50309, United States
About Wellmark
A lot of people think health insurance could be better. At Wellmark, we agree. That's why we're working to make health care coverage more affordable, easier to access, and simpler to use - so the people we serve get the care they need with confidence.
About the Role
As a Marketing Strategy Manager, you will shape how we connect with key audiences, accelerate performance across channels, and drive growth in a competitive and highly regulated market. This role serves as a strategic partner across the organization, bringing together customer insights, market intelligence, business objectives, and performance data to inform decisions and guide marketing direction.
You'll collaborate closely with teams across marketing, communications, analytics, and business functions to develop integrated strategies that strengthen our market position, support organizational priorities, and create value for customers and stakeholders. This role requires someone who can think beyond individual tactics and channels to bring forward data-informed strategies to drive measurable outcomes.
The ideal candidate is a strategic marketer who can turn complex business challenges into clear, data-driven marketing strategies that drive meaningful outcomes. You connect customer insights, market trends, and business priorities to identify opportunities and craft value propositions that deliver results. You're experienced applying modern marketing techniques across channels and touchpoints and can contribute fresh ideas that help advance the team's impact.
You build strong partnerships and establish credibility quickly, serving as a trusted collaborator across a variety of stakeholders, often leading through influence rather than authority. You combine analytical thinking with creativity, translating data into strategic ideas, facilitating conversations, and delivering compelling recommendations to leadership. Above all, you bring a customer-centered mindset, strong marketing acumen, and a passion for using strategy and insights to create results that matter.
Work location
Work model: On-site
East Village, Des Moines, Polk County, Iowa, 50309, United States
Des Moines, Iowa
Key Responsibilities
- check_circleShape marketing strategies to connect with key audiences
- check_circleAccelerate performance across marketing channels
- check_circleDrive growth in a competitive and highly regulated market
- check_circleIdentify opportunities and craft value propositions that deliver results
- check_circleLead through influence to establish partnerships with stakeholders
- check_circleTranslate customer insights and market intelligence into data-driven strategies
- check_circleTranslate data into strategic ideas and deliver recommendations to leadership
- check_circleCollaborate with cross-functional teams to develop integrated strategies
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Frequently asked questions about Marketing Strategy Manager at Wellmark Blue Cross and Blue Shield
What does a Marketing Strategy Manager at Wellmark Blue Cross and Blue Shield do?expand_more
Day-to-day, the Marketing Strategy Manager at Wellmark Blue Cross and Blue Shield will shape marketing strategies to connect with key audiences; accelerate performance across marketing channels; drive growth in a competitive and highly regulated market; and identify opportunities and craft value propositions that deliver results.
Where is the Marketing Strategy Manager role at Wellmark Blue Cross and Blue Shield located?expand_more
Marketing Strategy Manager at Wellmark Blue Cross and Blue Shield is based in East Village, Des Moines, Polk County, Iowa, 50309, United States. This is a on-site role.
Is this Marketing Strategy Manager job remote, hybrid, or on-site?expand_more
Wellmark Blue Cross and Blue Shield has listed this Marketing Strategy Manager role as on-site.
How much experience is required for this Marketing Strategy Manager role?expand_more
Candidates for Marketing Strategy Manager at Wellmark Blue Cross and Blue Shield should have mid level.
What category does the Marketing Strategy Manager role belong to?expand_more
Marketing Strategy Manager at Wellmark Blue Cross and Blue Shield is part of the pr, advertising & marketing job category on Recrutus.