Marketing Strategist — Hanover, MD at Wisconsin

About TEKsystems and TEKsystems Global Services

We are a leading provider of business and technology services, accelerating business transformation for our customers. Our expertise in strategy, design, execution, and operations unlocks business value through a range of solutions. As a team of 80,000 strong, we work with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe, and Asia. We partner with clients for our scale, full-stack capabilities, and speed, acting as strategic thinkers and hands-on collaborators to help customers capitalize on change and master the momentum of technology. We are building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies.

About the Role

At TEKsystems, marketing is about understanding the customer and providing value across various digital touchpoints. We are looking for a Digital Marketing Strategist skilled at leveraging email marketing to connect with our B2B audience. You will be responsible for our email marketing campaigns, leveraging existing marketing content, customer data, and insights to develop personalized, segmented campaigns that increase engagement and drive business results.

This role is designed for someone who is curious about the systems that affect our email marketing capabilities and is open to taking on new responsibilities to truly own our email marketing landscape. You will partner closely with other members of the marketing team, as well as cross-functional stakeholders and technical partners, to bring our marketing efforts to life. The ideal candidate is motivated to help TEKsystems grow in this area of our marketing mix and can take the initiative to guide our overall strategy in this channel.

Hiring Process

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance, the California Fair Chance Act, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Equal Opportunity

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law. We promote a fun, supportive culture where ideas are welcomed. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email hr@teksystems.com.

Work location

Work model: On-site

Residence Inn, 7035, Arundel Mills Circle, Dorsey Ridge, Shipley Corner, Hanover, Anne Arundel County, Maryland, 21076, United States

Hanover, Maryland

Key Responsibilities

check_circleImplement marketing automation tools within Salesforce Marketing Cloud and Salesforce CRM
check_circleServe as the subject matter expert for Salesforce and Salesforce Marketing Cloud for the marketing team
check_circleManage one direct report position employed on a contract basis
check_circleManage day-to-day email campaigns including list building, template setup, testing, deployment, and reporting
check_circleDevelop personalized email journeys to nurture target audiences and support lead generation efforts
check_circleEnsure email campaigns render properly across various clients on mobile and desktop devices
check_circleLeverage Salesforce CRM data to segment audiences and build targeted email marketing campaigns
check_circleReport on KPIs to stakeholders and provide recommendations for content and delivery optimizations

Requirements

verifiedBachelor's degree in marketing or related field or equivalent business experience
verified3+ years email marketing and analytics experience
verifiedExperience with Salesforce CRM and Salesforce Marketing Cloud
verifiedHands on experience with HTML and CSS
verifiedFamiliarity with Litmus
verifiedProficiency in marketing automation technology
verifiedExperience with email reputation tools

Nice to Have

Familiarity with Litmus. Experience with email reputation tools.

Skills, education and keywords

Skills: Salesforce Marketing Cloud, Salesforce CRM, HTML, CSS, Litmus, Marketing Automation.

Education: Bachelor's degree in marketing or related field or equivalent business experience.

Frequently asked questions about Marketing Strategist, Operations & Campaigns at Wisconsin Department of Children and Families

What does a Marketing Strategist, Operations & Campaigns at Wisconsin Department of Children and Families do?expand_more

Day-to-day, the Marketing Strategist, Operations & Campaigns at Wisconsin Department of Children and Families will implement marketing automation tools within salesforce marketing cloud and salesforce crm; serve as the subject matter expert for salesforce and salesforce marketing cloud for the marketing team; manage one direct report position employed on a contract basis; and manage day-to-day email campaigns including list building, template setup, testing, deployment, and reporting.

What are the requirements for this Marketing Strategist, Operations & Campaigns role?expand_more

To qualify for the Marketing Strategist, Operations & Campaigns at Wisconsin Department of Children and Families position, applicants should have: Bachelor's degree in marketing or related field or equivalent business experience; 3+ years email marketing and analytics experience; Experience with Salesforce CRM and Salesforce Marketing Cloud; Hands on experience with HTML and CSS; Familiarity with Litmus; and Proficiency in marketing automation technology.

Where is the Marketing Strategist, Operations & Campaigns role at Wisconsin Department of Children and Families located?expand_more

Marketing Strategist, Operations & Campaigns at Wisconsin Department of Children and Families is based in Residence Inn, 7035, Arundel Mills Circle, Dorsey Ridge, Shipley Corner, Hanover, Anne Arundel County, Maryland, 21076, United States. This is a on-site role.

Is this Marketing Strategist, Operations & Campaigns job remote, hybrid, or on-site?expand_more

Wisconsin Department of Children and Families has listed this Marketing Strategist, Operations & Campaigns role as on-site.

How much experience is required for this Marketing Strategist, Operations & Campaigns role?expand_more

Marketing Strategist, Operations & Campaigns at Wisconsin Department of Children and Families typically requires 3+ years of relevant experience at the mid level level.

What skills do you need for the Marketing Strategist, Operations & Campaigns role at Wisconsin Department of Children and Families?expand_more

Key skills for Marketing Strategist, Operations & Campaigns at Wisconsin Department of Children and Families include Salesforce Marketing Cloud; Salesforce CRM; HTML; CSS; Litmus; and Marketing Automation.

What education is required for Marketing Strategist, Operations & Campaigns at Wisconsin Department of Children and Families?expand_more

Educational requirements for this role: Bachelor's degree in marketing or related field or equivalent business experience.

What category does the Marketing Strategist, Operations & Campaigns role belong to?expand_more

Marketing Strategist, Operations & Campaigns at Wisconsin Department of Children and Families is part of the pr, advertising & marketing job category on Recrutus.

Marketing Strategist, Operations & Campaigns