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  1. Home
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  5. Marketing Manager
Coastal Credit Union logo

Marketing Manager

Not Disclosed•Full-TimeHybrid

location_on408, Latimer Road, Lakemont, North Hills, Raleigh, Wake County, North Carolina, 27609, United States

Apply Now

About the Team

Coastal Federal Credit Union is dedicated to creating a workplace culture where everyone feels heard, valued, and appreciated for their unique backgrounds. As a VEVRAA Federal Contractor and Equal Opportunity Employer, we believe that building a culture of inclusivity means creating an environment where everyone thrives and succeeds together. Our mission is to ensure that every person who walks through our doors believes they are an integral part of our team and can bring their best, true self to work each day.

About the Role

Reporting to the VP of Marketing, the Marketing Manager serves as a senior, hands-on leader responsible for driving Coastal's brand, growth, and member engagement across all traditional and digital channels. This role is pivotal in translating strategic goals into effective, measurable marketing initiatives that drive product penetration and ROI.

You will oversee daily marketing and digital operations, leading integrated campaigns and optimizing online platforms to ensure strong brand consistency and improved member experiences. By partnering closely with creative and cross-functional teams, you will leverage data to guide decision-making and manage a team of seven specialists. Your day-to-day involves shaping the visual and messaging direction of assets, managing vendor relationships, and ensuring high conversion across all digital channels, from social media to email and SMS.

Hiring Process

To be considered for this position, please submit your resume via our application portal at coastal24.applicantpool.com or use the "Apply Now" section on the main page. All resumes must be received on or before June 10, 2026.

Accessibility & Accommodations

Coastal Federal Credit Union is committed to providing reasonable accommodations to applicants with disabilities. If you require special assistance or an accommodation during the application process, please contact our HR department at slepanto@coastal24.com. Requests will be considered on a case-by-case basis.

Equal Opportunity Statement

Coastal Federal Credit Union is an Equal Opportunity/Affirmative Action Employer. We consider qualified applicants regardless of race, color, religion, sex, national origin, disability, or veteran status. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Work location

Work model: Hybrid

location_on

408, Latimer Road, Lakemont, North Hills, Raleigh, Wake County, North Carolina, 27609, United States

Raleigh, North Carolina

Key Responsibilities

  • check_circleDevelop strategic marketing plans and action calendars to drive membership growth and brand strength
  • check_circleLead integrated marketing campaigns and coordinate cross-functional execution with creative teams
  • check_circleManage customer data platforms and marketing automation to support data-driven segmentation and targeting
  • check_circleOversee strategy and optimization of digital channels including website, social media, email, and digital advertising
  • check_circleAnalyze member and competitor data to identify opportunities and guide campaign optimization
  • check_circleDevelop and monitor marketing budgets across traditional and digital channels to ensure ROI
  • check_circlePartner with the VP of Marketing and Creative Director to shape visual and messaging direction
  • check_circleOversee vendor relationships to ensure creative excellence, brand consistency, and cost-effective delivery

Requirements

  • verifiedEight years of progressive marketing experience
  • verifiedAt least four years' management of a financial/digital marketing team at a financial institution
  • verifiedBachelor's degree in marketing, communications, or related field; or four additional years of experience in lieu of degree
  • verifiedAuthorized to work for any employer in the U.S.
Coastal Credit Union cover image
Coastal Credit Union logo
Company

Coastal Credit Union

Industry

Banking

Headquarters

Raleigh, NC

We’re proud to be owned by our members, not Wall Street. Bank Better with 7/7 extended hours and lower fees.

Coastal Credit Union is a not-for-profit financial institution headquartered in Raleigh, North Carolina, operating within the banking industry. Since its founding in 1967, the organization has dedicated itself to the credit union philosophy of people helping people. The institution provides a range of financial products at competitive rates, including mobile banking solutions and extended teller hours from 7 AM to 7 PM. Its primary focus remains on meeting the unique needs of individual members through personalized service. Today, Coastal Credit Union manages assets totaling $5 billion and serves a membership base exceeding 270,000 individuals. The organization maintains a physical footprint of 23 branches located throughout central North Carolina. This scale allows the credit union to deliver consistent support across the region while maintaining its commitment to community-focused banking practices. The institution has achieved recognition for its operational excellence and employee satisfaction. It has been named one of the best places to work and received the Best-in-State Credit Union distinction from Forbes in 2021. These accolades reflect the organization's ongoing efforts to provide outstanding customer service and maintain high standards within the financial sector.

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Skills, education and keywords

Skills: Marketing, Digital Marketing, Data Analytics, Customer Data Platform, Marketing Automation, Social Media, Email, SMS, Digital Advertising, Budget Management.

Education: Bachelor's degree in marketing, communications, or related field; or four additional years of experience in lieu of degree.

Frequently asked questions about Marketing Manager at Coastal Credit Union

What does a Marketing Manager at Coastal Credit Union do?expand_more
A Marketing Manager at Coastal Credit Union is responsible for the following: Develop strategic marketing plans and action calendars to drive membership growth and brand strength; Lead integrated marketing campaigns and coordinate cross-functional execution with creative teams; Manage customer data platforms and marketing automation to support data-driven segmentation and targeting; and Oversee strategy and optimization of digital channels including website, social media, email, and digital advertising.
What are the requirements for this Marketing Manager role?expand_more
To qualify for the Marketing Manager at Coastal Credit Union position, applicants should have: Eight years of progressive marketing experience; At least four years' management of a financial/digital marketing team at a financial institution; Bachelor's degree in marketing, communications, or related field; or four additional years of experience in lieu of degree; and Authorized to work for any employer in the U.S..
Where is the Marketing Manager role at Coastal Credit Union located?expand_more
Marketing Manager at Coastal Credit Union is based in 408, Latimer Road, Lakemont, North Hills, Raleigh, Wake County, North Carolina, 27609, United States. This is a hybrid role.
Is this Marketing Manager job remote, hybrid, or on-site?expand_more
Coastal Credit Union has listed this Marketing Manager role as hybrid.
How much experience is required for this Marketing Manager role?expand_more
Candidates for Marketing Manager at Coastal Credit Union should have senior.
What skills do you need for the Marketing Manager role at Coastal Credit Union?expand_more
Key skills for Marketing Manager at Coastal Credit Union include Marketing; Digital Marketing; Data Analytics; Customer Data Platform; Marketing Automation; Social Media; Email; and SMS.
What education is required for Marketing Manager at Coastal Credit Union?expand_more
Educational requirements for this role: Bachelor's degree in marketing, communications, or related field; or four additional years of experience in lieu of degree.
What category does the Marketing Manager role belong to?expand_more
Marketing Manager at Coastal Credit Union is part of the pr, advertising & marketing job category on Recrutus.

About Coastal Credit Union

Coastal Credit Union is a not-for-profit financial institution headquartered in Raleigh, North Carolina, operating within the banking industry. Since its founding in 1967, the organization has dedicated itself to the credit union philosophy of people helping people. The institution provides a range of financial products at competitive rates, including mobile banking solutions and extended teller hours from 7 AM to 7 PM. Its primary focus remains on meeting the unique needs of individual members through personalized service.

Today, Coastal Credit Union manages assets totaling $5 billion and serves a membership base exceeding 270,000 individuals. The organization maintains a physical footprint of 23 branches located throughout central North Carolina. This scale allows the credit union to deliver consistent support across the region while maintaining its commitment to community-focused banking practices.

The institution has achieved recognition for its operational excellence and employee satisfaction. It has been named one of the best places to work and received the Best-in-State Credit Union distinction from Forbes in 2021. These accolades reflect the organization's ongoing efforts to provide outstanding customer service and maintain high standards within the financial sector.

Browse more roles: All Coastal Credit Union jobs, pr, advertising & marketing jobs on Recrutus.

Recrutus

Curating the world's most innovative career opportunities. We bridge the gap between visionary talent and industry-leading companies.

Search roles by city, category, skill, or job type — explore verified US employers, salary benchmarks, and remote-friendly teams hiring nationwide.

publiclanguageshare
Job seekers
Browse jobsCompanies hiringRemote jobsJobs by locationJobs by cityJobs by categoryJobs by skillCareer guidesCareer blogSalary insights
Job types
Contractor jobsFull-Time jobsIntern jobsOther jobsPart-Time jobsPer-Diem jobsTemporary jobsVolunteer jobs
Top states
Jobs in TexasJobs in CaliforniaJobs in New YorkJobs in FloridaJobs in North CarolinaJobs in VirginiaAll states →
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CDL-A jobsExcel jobsEnglish jobsBLS jobs
Featured employers
Company
About usFAQContactPrivacy policyUS privacy notice

Recrutus helps candidates discover roles that match their skills and helps teams reach qualified applicants faster. Browse by metro, discipline, or work style — from internships to senior leadership.

© 2026 Recrutus. All rights reserved.
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View company profilearrow_forwardlanguageWebsitelinkLinkedIn
Quick Overview

Experience

Senior

Education

Bachelor's degree in marketing, communications, or related field; or four additional years of experience in lieu of degree

Job Type

Full-Time

Skills Required

MarketingDigital MarketingData AnalyticsCustomer Data PlatformMarketing AutomationSocial MediaEmailSMSDigital AdvertisingBudget Management
Accessibility