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  1. Home
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  3. pr, advertising & marketing
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  5. Marketing Director
OUTWARD BOUND INTERNATIONAL logo

Marketing Director

Not Disclosed•Full-TimeOn-site

location_onPlanifyr

Apply Now

Who We Are

Outward Bound USA (OBUSA) is a national nonprofit educational organization with a mission to spark lifelong growth through challenge—outside. For more than 60 years, we have worked to expand access to transformative learning experiences for young people across the country. Our work is guided by a bold vision: generations of youth empowered to realize their potential—rising with courage, leading with compassion, and building more connected, resilient communities.

OBUSA serves as the national organization for Outward Bound in the United States. We charter and empower the network of OB schools, steward the Outward Bound brand and trademark, and set national standards for safety and risk management. Through scholarship fundraising and national initiatives, we work to remove barriers to participation and strengthen the Outward Bound system's overall impact.

About the Role

Reporting to the Chief Marketing Officer, the Marketing Director is responsible for translating OBUSA's marketing strategy into clear, coordinated, high-quality external execution across channels. This role provides day-to-day leadership for integrated marketing planning, editorial direction, campaign operations, agency coordination, and cross-channel delivery—ensuring the team's work is aligned to organizational priorities and built to support open enrollment demand, fundraising support, and long-term brand strength.

This is a high-impact role on a small marketing team, managing channel leaders across Social, Lifecycle, and MarTech while coordinating outsourced creative production and PR support. The Director is expected to keep work moving, protect strategic focus, and help the CMO drive integrated campaigns that are brand-right, audience-informed, and operationally realistic.

A key part of this position is maximizing the value of OBUSA's storytelling. You will maintain a shared story and asset inventory, coordinate long-form content development with external support, and build repeatable repurposing workflows that allow stories to inform social, lifecycle, web, fundraising, partnerships, and executive visibility efforts. You will also serve as a key content partner to the Development team, ensuring storytelling assets support fundraising goals across channels.

Our Culture

At Outward Bound USA, our work is grounded in trust, courage, accountability, and service. We foster openness and inclusion, communicate honestly, and value the perspectives each person brings. We embrace challenge, take thoughtful risks, and learn from both success and failure. We hold ourselves responsible for our commitments and show up in service to one another and to the OB network Schools we exist to support. We believe in being crew, not passengers. Everyone contributes, every voice matters, and we move forward together.

Application Process

Review of resumes and cover letters will begin immediately, with an anticipated closing date of May 31, 2026. Cover letters may be addressed to Ben Worden, CMO.

Equal Opportunity

Outward Bound USA (OBUSA) is an equal opportunity employer and works to include diversity among its staff. OBUSA values the inclusion and collaboration among employees of diverse backgrounds and experiences. OBUSA prohibits discrimination against, and harassment of, any employee or applicant for employment because of race, color, religion, sex, gender, pregnancy, genetic information, ethnic or national origin, sexual orientation, marital status, familial status, military or veteran status, qualified individuals with a disability on the basis of the disability, or any other category which may be protected under applicable state or federal law. Outward Bound USA also promotes respect for all people, and will not tolerate harassment based on any of these characteristics nor on differences based on gender identity or expression.

Work location

Work model: On-site

location_on

Planifyr

Key Responsibilities

  • check_circleOwn integrated campaign planning to align messaging and execution with enrollment, fundraising, and partnership goals
  • check_circleDirect internal channel experts and external creative partners with clear briefs, timelines, and quality standards
  • check_circlePartner with the Development team to ensure storytelling assets support fundraising goals and donor-ready story packages
  • check_circleMaintain a shared story and asset inventory to efficiently repurpose content for enrollment, fundraising, and brand efforts
  • check_circleDrive earned media and brand visibility strategy through journalist relationships and strategic content placements
  • check_circleOversee external executive and organizational communications including thought leadership and speaking opportunities
  • check_circleEstablish and steward external communications standards to ensure message consistency and spokesperson readiness

Requirements

  • verified7+ years of progressive experience in marketing communications
  • verified5+ years building and running content operations systems
  • verified3+ years managing external partners and agencies
  • verified5+ years interpreting performance data and audience insights
  • verified3+ years managing projects, budgets, consultants, or external partners
  • verified5+ years collaborating across functions
  • verifiedBachelor's degree in marketing, communications, journalism, or related field or equivalent professional experience
  • verifiedPermanent work authorization in the United States

Nice to Have

Experience in a mission-driven organization.

Benefits & Perks

check_circleComprehensive medical, dental, vision, disability, and life insurance from day onecheck_circleRetirement plan with 5% employer match after six monthscheck_circle15 days of paid time off (PTO) per yearcheck_circle10 federal holidays plus 1 week of paid time off during the last week of the year
OUTWARD BOUND INTERNATIONAL logo
Company

OUTWARD BOUND INTERNATIONAL

Industry

pr, advertising & marketing

View company profilearrow_forwardlanguageWebsite
Quick Overview

Experience

7+ yrs (Lead)

Education

Bachelor's degree in marketing, communications, journalism, or related field or equivalent professional experience

Job Type

Full-Time

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Skills, education and keywords

Skills: Data Analysis, Project Management, Marketing Communications, Integrated Marketing, Content Operations, Social Media, Email Lifecycle, Web, PR, Ai.

Education: Bachelor's degree in marketing, communications, journalism, or related field or equivalent professional experience.

Frequently asked questions about Marketing Director at OUTWARD BOUND INTERNATIONAL

What does a Marketing Director at OUTWARD BOUND INTERNATIONAL do?expand_more
Day-to-day, the Marketing Director at OUTWARD BOUND INTERNATIONAL will own integrated campaign planning to align messaging and execution with enrollment, fundraising, and partnership goals; direct internal channel experts and external creative partners with clear briefs, timelines, and quality standards; partner with the development team to ensure storytelling assets support fundraising goals and donor-ready story packages; and maintain a shared story and asset inventory to efficiently repurpose content for enrollment, fundraising, and brand efforts.
What are the requirements for this Marketing Director role?expand_more
OUTWARD BOUND INTERNATIONAL is looking for candidates who meet the following requirements: 7+ years of progressive experience in marketing communications; 5+ years building and running content operations systems; 3+ years managing external partners and agencies; 5+ years interpreting performance data and audience insights; 3+ years managing projects, budgets, consultants, or external partners; and 5+ years collaborating across functions.
Where is the Marketing Director role at OUTWARD BOUND INTERNATIONAL located?expand_more
Marketing Director at OUTWARD BOUND INTERNATIONAL is based in Planifyr. This is a on-site role.
Is this Marketing Director job remote, hybrid, or on-site?expand_more
OUTWARD BOUND INTERNATIONAL has listed this Marketing Director role as on-site.
How much experience is required for this Marketing Director role?expand_more
Marketing Director at OUTWARD BOUND INTERNATIONAL typically requires 7+ years of relevant experience at the lead level.
What skills do you need for the Marketing Director role at OUTWARD BOUND INTERNATIONAL?expand_more
Key skills for Marketing Director at OUTWARD BOUND INTERNATIONAL include Data Analysis; Project Management; Marketing Communications; Integrated Marketing; Content Operations; Social Media; Email Lifecycle; and Web.
What education is required for Marketing Director at OUTWARD BOUND INTERNATIONAL?expand_more
Educational requirements for this role: Bachelor's degree in marketing, communications, journalism, or related field or equivalent professional experience.
What category does the Marketing Director role belong to?expand_more
Marketing Director at OUTWARD BOUND INTERNATIONAL is part of the pr, advertising & marketing job category on Recrutus.
Recrutus

Curating the world's most innovative career opportunities. We bridge the gap between visionary talent and industry-leading companies.

Search roles by city, category, skill, or job type — explore verified US employers, salary benchmarks, and remote-friendly teams hiring nationwide.

publiclanguageshare
Job seekers
Browse jobsCompanies hiringRemote jobsJobs by locationJobs by cityJobs by categoryJobs by skillCareer guidesCareer blogSalary insights
Job types
Contractor jobsFull-Time jobsIntern jobsOther jobsPart-Time jobsPer-Diem jobsTemporary jobs
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Jobs in TexasJobs in New YorkJobs in CaliforniaJobs in FloridaJobs in North CarolinaJobs in MassachusettsAll states →
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Popular skills
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Featured employers
Company
About usFAQContactPrivacy policyUS privacy notice

Recrutus helps candidates discover roles that match their skills and helps teams reach qualified applicants faster. Browse by metro, discipline, or work style — from internships to senior leadership.

© 2026 Recrutus. All rights reserved.
Terms of serviceCookie policyAcceptable useDMCA policyEmployer termsCandidate terms
check_circle
Lead paid and performance strategy across owned and organic channels while directing agency partners on media planning
  • check_circleEstablish content priority frameworks to align stakeholders and drive strategic decisions based on audience data
  • check_circleOwn the organization's content strategy including editorial calendars, intake, approvals, and distribution across all channels
  • check_circleDevelop infrastructure to enable Schools and partners to create high-quality content and establish systems for cataloging and syndication
  • Skills Required

    Data AnalysisProject ManagementMarketing CommunicationsIntegrated MarketingContent OperationsSocial MediaEmail LifecycleWebPRAi
    Accessibility