Loyalty & Rewards Marketing Lead

About the Team

At PNC, our people are our greatest differentiator and competitive advantage. We are united in delivering the best experience for our customers, working together to foster an inclusive workplace culture where every employee feels respected, valued, and has the opportunity to contribute to the company's success.

About the Role

As a Loyalty & Rewards Marketing Lead within PNC's Marketing organization, you will serve as the connective tissue between product and brand, bringing PNC's credit card business to life. You will own the marketing strategy for the customer Rewards program across the Credit Card suite, driving engagement and retention throughout the full customer lifecycle.

In this role, you will develop program-level strategic roadmaps and lead Total Rewards-driven credit card marketing strategies to encourage enrollment and balance growth. You will translate value propositions into messaging that resonates with target audiences, establishing foundational elements like audience personas and creative toolkits. Your work will involve collaborating closely with cross-functional teams—including Product, Business, Creative, Analytics, and Design—to deliver multi-channel marketing strategies that drive strong customer engagement and loyalty.

You will act as a subject matter expert on target audience behaviors, leveraging competitive insights and analytical rigor to optimize marketing performance. From creative brief to implementation across owned channels (email, site, mobile, and direct mail), you will ensure creative excellence and generate repeatable frameworks for integrated marketing planning. This position requires a program management mindset to prioritize high-leverage work, communicate progress to stakeholders, and build data-driven narratives that support business cases.

Work Environment

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. This role is based in Tyson's Corner, VA; Pittsburgh, PA; Philadelphia, PA; or Houston, TX. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

Hiring Process & Application

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com with "accommodation request" in the subject line, including your name, job ID, and preferred contact method. You may also call 877-968-7762 and say "Workday" for assistance.

Equal Opportunity & Compliance

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. We foster an inclusive and accessible workplace and provide reasonable accommodations to employment applicants and qualified individuals with a disability.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California residents may refer to the California Consumer Privacy Act Privacy Notice for details on how PNC uses personal information in hiring practices.