Head of Demand Generation & Marketing Operations
Not Disclosed•Full-TimeHybrid
location_on4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States
About the Team
CB Insights is the leader in predictive intelligence on private companies, turning exclusive data on millions of firms into early, trusted signals on future performance and direction. We pioneered the Mosaic Score—the first system to reliably forecast the outlook for a private company—and have since built it into a comprehensive platform of AI and data capabilities. Today, leading strategy, investment, and business development teams rely on CB Insights to identify the right companies, markets, and opportunities before their competitors do.
At CB Insights, everyone is expected to be a leader. Our leadership principles act as an operating system for our culture, guiding decisions from solving customer problems to insisting on excellence. We believe in "living off the land," creatively using resources like AI to execute and automate work, and prioritizing clarity over bureaucracy.
About the Role
The Head of Demand Generation will lead a unified engine of demand generation and marketing operations, reporting directly to the Chief Marketing Officer. This role is designed to stay on the leading edge of AI, applying the latest advancements to improve targeting, execution, measurement, and team productivity.
You will be responsible for redesigning how the team works with AI to move faster, personalize at scale, and generate more pipeline with less manual effort. Your day-to-day involves building a predictable pipeline engine that balances demand creation with demand capture, ensuring prospects experience CB Insights inside real workflows early to accelerate conversion. You will own the performance of the entire funnel—from MQL to pipeline—while running a high-performance channel mix and partnering tightly with sales to ensure seamless handoffs and shared accountability.
Why Join Us
You will want to work here if you are excited about how AI is transforming tech, hungry for feedback, and motivated by challenges and big ideas. We value individuals who instinctively work smarter rather than harder and believe in personal accountability. This is a role for those who love developing as a subject matter expert with a strong point of view.
Hiring Process
- Application: Submit your resume and cover letter detailing your experience in B2B SaaS demand generation.
- Screening: A 30-minute introductory call with the recruiting team to discuss your background and interest in CB Insights.
- Interview Loop: A series of interviews focusing on strategic vision, AI application in marketing, operational excellence, and cultural fit with the leadership team.
- Offer: Final discussion on compensation and start date.
Equal Opportunity Employer
At CB Insights, we know that innovation comes from collaboration, belonging, and diverse perspectives. We are proud to be an equal opportunity employer—all applicants are considered for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Our commitment to fairness ensures that compensation decisions are informed by qualifications, location, internal equity, and current market data.
Work location
Work model: Hybrid
4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States
New York, New York
Key Responsibilities
- check_circleLead marketing operations including attribution, lead routing, and data management
- check_circlePartner with sales teams to align on ICP, targeting, and pipeline accountability
- check_circleBuild and scale the demand generation and marketing operations team
- check_circleScale high-performance channel mixes including paid search, ABM, and events
- check_circleBuild and manage a predictable pipeline engine for enterprise accounts
- check_circleDesign and implement AI-driven demand generation systems to improve targeting and execution
- check_circleDefine and track performance metrics across MQL, SQL, SQO, and pipeline stages
Requirements
- verified8–12+ years in demand generation and/or marketing operations in B2B SaaS
- verifiedDeep experience with enterprise sales motions and ABM
- verifiedStrong command of marketing ops systems: Salesforce, HubSpot, Clay, Zoominfo, Leandata
- verifiedExperience using intent data, signals, and AI
- verifiedUS-based role
Nice to Have
Excitement about how AI is transforming tech; hunger for feedback and the chance to grow; instinct to work smarter not harder; love for developing as a subject matter expert with a strong point of view; motivation by challenges and big ideas; belief in personal accountability.
Benefits & Perks
check_circleComprehensive healthcare coverage including PPO, HSA, and FSA optionscheck_circleMultiple mental health resourcescheck_circle401(k) retirement plan with company matchcheck_circleAnnual professional development stipendcheck_circleGenerous paid time off
Similar Job Opportunities
Frequently asked questions about Head of Demand Generation & Marketing Operations at CB Insights
What does a Head of Demand Generation & Marketing Operations at CB Insights do?expand_more
In this Head of Demand Generation & Marketing Operations at CB Insights role, you will lead marketing operations including attribution, lead routing, and data management; partner with sales teams to align on icp, targeting, and pipeline accountability; build and scale the demand generation and marketing operations team; and scale high-performance channel mixes including paid search, abm, and events.
What are the requirements for this Head of Demand Generation & Marketing Operations role?expand_more
CB Insights is looking for candidates who meet the following requirements: 8–12+ years in demand generation and/or marketing operations in B2B SaaS; Deep experience with enterprise sales motions and ABM; Strong command of marketing ops systems: Salesforce, HubSpot, Clay, Zoominfo, Leandata; Experience using intent data, signals, and AI; and US-based role.
Where is the Head of Demand Generation & Marketing Operations role at CB Insights located?expand_more
Head of Demand Generation & Marketing Operations at CB Insights is based in 4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States. This is a hybrid role.
Is this Head of Demand Generation & Marketing Operations job remote, hybrid, or on-site?expand_more
CB Insights has listed this Head of Demand Generation & Marketing Operations role as hybrid.
How much experience is required for this Head of Demand Generation & Marketing Operations role?expand_more
Head of Demand Generation & Marketing Operations at CB Insights typically requires 8+ years of relevant experience at the lead level.
What skills do you need for the Head of Demand Generation & Marketing Operations role at CB Insights?expand_more
Key skills for Head of Demand Generation & Marketing Operations at CB Insights include Ai; Salesforce; Hubspot; Clay; Zoominfo; Leandata; Abm; and Intent Data.
What category does the Head of Demand Generation & Marketing Operations role belong to?expand_more
Head of Demand Generation & Marketing Operations at CB Insights is part of the pr, advertising & marketing job category on Recrutus.
About CB Insights
CB Insights operates within the Technology, Information, and Internet sectors, headquartered in New York, NY. The organization specializes in predictive intelligence for private companies, transforming data on millions of firms into early signals regarding future performance and strategic direction. The company pioneered the Mosaic Score, a system designed to forecast the outlook for private entities, and has since expanded this capability into a comprehensive platform utilizing artificial intelligence and advanced data analytics.
Strategy, investment, and business development teams utilize the platform to identify promising companies, emerging markets, and potential opportunities ahead of competitors. The service supports decision-making by providing trusted insights derived from exclusive data sources. Additionally, the organization publishes a widely read technology newsletter that reaches approximately half a million subscribers, offering regular updates on industry trends and company developments.
CB Insights serves a global clientele, with its operations centered in New York. The firm provides tools and information to help organizations navigate the private market landscape effectively. For further details on the platform and its capabilities, the company directs users to its official website.
Browse more roles: All CB Insights jobs, pr, advertising & marketing jobs on Recrutus.