Field Marketing Manager

About the Role

The Field Marketing Manager brings Torchy's marketing strategies to life at the local level, serving as the bridge between national brand goals and community execution. This role is dedicated to understanding the unique needs of assigned market areas and tailoring marketing efforts to fit those specific environments. As a key player in enhancing local presence, you will drive guest traffic and ensure brand consistency across all locations by developing localized plans, training restaurant operators, and providing hands-on support in the field.

Day in the Life

Your work is defined by adaptability and a "boots on the ground" approach. You will assess unique market challenges to shape local strategies, creating targeted marketing plans that include detailed action steps and visual elements. A significant portion of your time involves training restaurant teams on executing these plans and managing local events, festival participations, and sponsorships to drive community engagement.

You will be actively present during key events, weekends, and non-standard business hours to ensure initiatives are implemented smoothly. Beyond execution, you will measure the success of local initiatives by tracking promotions and sales trends, maintaining organized calendars, and providing monthly reports to leadership. You will also lead New Store Opening (NSO) plans for your markets and build relationships with community partners and vendors to elevate the brand locally.

Hiring Process

Candidates will be evaluated on their ability to adjust plans as market needs shift, articulate strategies to stakeholders, and manage multiple campaigns simultaneously. The role requires strong project management skills and the ability to work in a fast-paced environment with necessary travel.

Equal Opportunity

Torchy's is an Equal Opportunity Employer. We are required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Work location

Work model: Hybrid

906, Congress Avenue, Downtown, Austin, Travis County, Texas, 78701, United States

Austin, Texas

Key Responsibilities

check_circleAssess unique needs and opportunities within assigned market areas to shape local marketing strategies
check_circleCreate targeted local marketing plans with detailed action steps and clear objectives
check_circleTrain restaurant operators and teams on executing marketing plans and campaigns
check_circleManage and execute local events, festival participation, sponsorships, and promotions
check_circleEvaluate and execute local sponsorship opportunities to drive community engagement
check_circleProvide hands-on field support during key events and non-standard business hours
check_circleEnsure all marketing activities reflect brand identity and maintain consistency across locations
check_circleMeasure success of local initiatives by tracking activities, promotions, and sales trends
check_circleBuild and maintain relationships with community partners, vendors, and local stakeholders

Requirements

verified5+ years of experience in marketing
verifiedExperience developing and executing localized marketing plans
verifiedStrong project management skills
verifiedExcellent communication and interpersonal skills
verifiedComfortable working in a fast-paced environment
verifiedAbility to travel as needed
verifiedExperience in the food & beverage or hospitality industry (preferred)
verifiedFamiliarity with event planning and local sponsorships (preferred)

Nice to Have

Experience in the food & beverage or hospitality industry. Familiarity with event planning and local sponsorships.

Company

Torchy's Tacos

Industry

Restaurants

Headquarters

Austin, Texas

Open Roles

Damn Good Tacos, Damn Great People

Torchy's Tacos operates as a restaurant chain headquartered in Austin, Texas, specializing in the preparation and service of tacos and Mexican-inspired cuisine. Founded in 2006, the brand originated from a single food trailer and has since expanded its footprint to include over 130 locations across the United States. The company focuses on delivering craveable food crafted by passionate staff members who emphasize attention to detail in every aspect of the dining experience. The organization serves a broad customer base seeking authentic flavors and a welcoming atmosphere. Its operational approach centers on providing an environment where guests can express their individuality while enjoying high-quality meals. The brand maintains a commitment to its core values of originality and passion, ensuring that each location reflects the spirit of its Austin roots while meeting the diverse needs of diners nationwide. Through its growth from a local startup to a significant national presence, Torchy's Tacos continues to prioritize the quality of its offerings and the vibrancy of its customer interactions.

Frequently asked questions about Field Marketing Manager at Torchy's Tacos

What does a Field Marketing Manager at Torchy's Tacos do?expand_more

Day-to-day, the Field Marketing Manager at Torchy's Tacos will assess unique needs and opportunities within assigned market areas to shape local marketing strategies; create targeted local marketing plans with detailed action steps and clear objectives; train restaurant operators and teams on executing marketing plans and campaigns; and manage and execute local events, festival participation, sponsorships, and promotions.

What are the requirements for this Field Marketing Manager role?expand_more

To qualify for the Field Marketing Manager at Torchy's Tacos position, applicants should have: 5+ years of experience in marketing; Experience developing and executing localized marketing plans; Strong project management skills; Excellent communication and interpersonal skills; Comfortable working in a fast-paced environment; and Ability to travel as needed.

Where is the Field Marketing Manager role at Torchy's Tacos located?expand_more

Field Marketing Manager at Torchy's Tacos is based in 906, Congress Avenue, Downtown, Austin, Travis County, Texas, 78701, United States. This is a hybrid role.

Is this Field Marketing Manager job remote, hybrid, or on-site?expand_more

Torchy's Tacos has listed this Field Marketing Manager role as hybrid.

How much experience is required for this Field Marketing Manager role?expand_more

Field Marketing Manager at Torchy's Tacos typically requires 5+ years of relevant experience at the senior level.

What category does the Field Marketing Manager role belong to?expand_more

Field Marketing Manager at Torchy's Tacos is part of the pr, advertising & marketing job category on Recrutus.

About Torchy's Tacos

The organization serves a broad customer base seeking authentic flavors and a welcoming atmosphere. Its operational approach centers on providing an environment where guests can express their individuality while enjoying high-quality meals. The brand maintains a commitment to its core values of originality and passion, ensuring that each location reflects the spirit of its Austin roots while meeting the diverse needs of diners nationwide. Through its growth from a local startup to a significant national presence, Torchy's Tacos continues to prioritize the quality of its offerings and the vibrancy of its customer interactions.

Browse more roles: All Torchy's Tacos jobs, pr, advertising & marketing jobs on Recrutus.