Director of Strategic Partnerships — Irvine, CA at

Director of Strategic Partnerships — Irvine, CA at | Recrutus

Who We Are

Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally.

Xponential's portfolio includes Club Pilates, the largest Pilates brand in the United States; StretchLab, offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands; Pure Barre, a total body workout using the ballet barre; and BFT, a functional training and strength-based program.

About the Role

Xponential Fitness is seeking a Director of Strategic Partnerships to drive and scale strategic partnership initiatives across its entire portfolio of brands. This role exists to support the development and execution of partnerships that directly drive customer acquisition, increase brand visibility, and improve franchisee economics.

Reporting to senior leadership, you will lead day-to-day partnership management while collaborating cross-functionally across Marketing, Product, Finance, Legal, Franchise Operations, and Brand teams. The ideal candidate is a strong relationship builder and strategic thinker who thrives in a fast-paced environment, balancing high-level strategic planning with hands-on execution. You will identify opportunities across aggregators, loyalty programs, lifestyle brands, and accessibility solutions, managing the full lifecycle from outreach and negotiation through activation and ongoing relationship management.

Equal Opportunity

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Work location

Work model: Hybrid

Leafy Pass, Groves, Orchard Hills, Irvine, Orange County, California, 92602, United States

Irvine, California

Key Responsibilities

check_circleIdentify and evaluate partnership opportunities with aggregators and lifestyle brands
check_circleManage partnership lifecycle from outreach and negotiation through activation
check_circleSupport contract negotiations and coordinate with Legal and Finance teams
check_circleCollaborate with Franchise Operations to support successful partnership rollouts
check_circleCoordinate partnership launches and activation plans across multiple stakeholders
check_circleTrack partnership performance against key metrics including leads, revenue, and ROI
check_circlePrepare regular reporting and performance updates for senior leadership
check_circleDevelop and execute strategic partnerships roadmap across all brands

Requirements

verified7 to 10+ years of experience in strategic partnerships, business development, account management, or related fields
verifiedExperience in franchise, multi unit, marketplace, or consumer facing businesses preferred

Nice to Have

Experience in franchise, multi unit, marketplace, or consumer facing businesses.

Benefits & Perks

check_circleComprehensive Medical, Dental and Vision benefitscheck_circle401k plan with 4% company matchcheck_circleCell Phone Allowancecheck_circleComplimentary corporate memberships to XPLUS and XPASSDiscounts up to 30% on retail brand merchandise

Company

Xponential Fitness

Industry

Wellness and Fitness Services

Headquarters

Irvine, California

Open Roles

A Leading Curator of Boutique Health and Wellness.

Xponential Fitness, Inc., headquartered in Irvine, California, operates as a global curator within the wellness and fitness services industry. Listed on the NYSE under the ticker XPOF, the company manages a diversified platform of five distinct brands designed to make boutique health experiences accessible to a broad audience. These brands collectively cover key verticals including Pilates, barre, stretching, strength training, and yoga. The company's portfolio features Club Pilates, recognized as the largest Pilates brand in the United States, alongside YogaSix, the nation's largest franchised yoga brand. The lineup also includes Pure Barre, known for its total body workout utilizing the ballet barre, StretchLab which provides one-on-one and group stretching services, and BFT, a functional training and strength-based program. Through partnerships with franchisees, these brands deliver energetic and personalized workout experiences led by qualified instructors. Xponential Fitness has established a significant footprint across the fitness landscape. Its studio locations span 49 U.S. states and Puerto Rico, with operations extending into 30 countries globally. This extensive reach allows the company to bring specialized fitness modalities to communities worldwide, maintaining a focus on accessibility and high-quality instruction within its diverse range of wellness offerings.

Frequently asked questions about Director, Strategic Partnerships at Xponential Fitness

What does a Director, Strategic Partnerships at Xponential Fitness do?expand_more

A Director, Strategic Partnerships at Xponential Fitness is responsible for the following: Identify and evaluate partnership opportunities with aggregators and lifestyle brands; Manage partnership lifecycle from outreach and negotiation through activation; Support contract negotiations and coordinate with Legal and Finance teams; and Collaborate with Franchise Operations to support successful partnership rollouts.

What are the requirements for this Director, Strategic Partnerships role?expand_more

Xponential Fitness is looking for candidates who meet the following requirements: 7 to 10+ years of experience in strategic partnerships, business development, account management, or related fields; and Experience in franchise, multi unit, marketplace, or consumer facing businesses preferred.

Where is the Director, Strategic Partnerships role at Xponential Fitness located?expand_more

Director, Strategic Partnerships at Xponential Fitness is based in Leafy Pass, Groves, Orchard Hills, Irvine, Orange County, California, 92602, United States. This is a hybrid role.

Is this Director, Strategic Partnerships job remote, hybrid, or on-site?expand_more

Xponential Fitness has listed this Director, Strategic Partnerships role as hybrid.

How much experience is required for this Director, Strategic Partnerships role?expand_more

Director, Strategic Partnerships at Xponential Fitness typically requires 7–10 years of relevant experience at the lead level.

What category does the Director, Strategic Partnerships role belong to?expand_more

Director, Strategic Partnerships at Xponential Fitness is part of the sales job category on Recrutus.

About Xponential Fitness

The company's portfolio features Club Pilates, recognized as the largest Pilates brand in the United States, alongside YogaSix, the nation's largest franchised yoga brand. The lineup also includes Pure Barre, known for its total body workout utilizing the ballet barre, StretchLab which provides one-on-one and group stretching services, and BFT, a functional training and strength-based program. Through partnerships with franchisees, these brands deliver energetic and personalized workout experiences led by qualified instructors.

Xponential Fitness has established a significant footprint across the fitness landscape. Its studio locations span 49 U.S. states and Puerto Rico, with operations extending into 30 countries globally. This extensive reach allows the company to bring specialized fitness modalities to communities worldwide, maintaining a focus on accessibility and high-quality instruction within its diverse range of wellness offerings.

Browse more roles: All Xponential Fitness jobs, sales jobs on Recrutus.

Director, Strategic Partnerships