Director, Performance Marketing & Digital Commerce
Not Disclosed•Full-TimeOn-site
location_onWok Bar, 1643, Schlosser Street, Koreatown, Fort Lee, Bergen County, New Jersey, 07024, United States
About the Role
The Director of Performance Marketing & Digital Commerce serves as the strategic architect for full-funnel digital growth. This position sits at the critical intersection of performance marketing, ecommerce optimization, retail media, and customer journey analytics. The role exists to translate complex data insights into actionable business outcomes, driving revenue growth across owned ecommerce platforms, retail marketplaces, and paid media channels.
In this capacity, you will oversee the entire consumer journey, diagnosing performance gaps to improve conversion, efficiency, and overall digital revenue. The ideal candidate is highly analytical and commercially driven, capable of bridging the gap between data interpretation and strategic execution to maximize return on ad spend (ROAS) and customer lifetime value.
Work location
Work model: On-site
Wok Bar, 1643, Schlosser Street, Koreatown, Fort Lee, Bergen County, New Jersey, 07024, United States
Fort Lee, New Jersey
Key Responsibilities
- check_circleLead enterprise-wide performance marketing strategy across paid media, ecommerce, and retail media channels
- check_circleOversee campaign execution and channel performance across search, social, display, and programmatic platforms
- check_circleDrive ecommerce growth and conversion optimization initiatives across major retail marketplaces
- check_circleAnalyze the entire consumer journey to identify customer fallout points and revenue leakage opportunities
- check_circlePartner cross-functionally with ecommerce, media, analytics, and merchandising teams to improve digital conversion
- check_circleLead business optimization initiatives through advanced analytics, attribution modeling, and A/B testing
- check_circleEstablish KPI dashboards and performance reporting across media, ecommerce, and retail channels
- check_circleDevelop performance frameworks to optimize customer acquisition cost, ROAS, and overall business efficiency
- check_circleManage agency relationships, media investments, and strategic vendor partnerships to maximize performance outcomes
- check_circleTranslate complex analytics and performance data into strategic recommendations and actionable business decisions
Requirements
- verified10+ years of experience in performance marketing, digital commerce, ecommerce, growth marketing, or customer acquisition leadership
- verifiedExperience managing large-scale digital media budgets
- verifiedExperience overseeing marketplace performance in direct-to-consumer ecommerce environments
- verifiedExperience within consumer electronics, retail, ecommerce, or omnichannel consumer brands preferred
Nice to Have
Experience within consumer electronics, retail, ecommerce, or omnichannel consumer brands.
Benefits & Perks
check_circleDaily company shuttle service from Columbus Circle in New York City with morning and evening transportation provided
Similar Job Opportunities
Frequently asked questions about Director, Performance Marketing & Digital Commerce at Leap Brands
What does a Director, Performance Marketing & Digital Commerce at Leap Brands do?expand_more
Day-to-day, the Director, Performance Marketing & Digital Commerce at Leap Brands will lead enterprise-wide performance marketing strategy across paid media, ecommerce, and retail media channels; oversee campaign execution and channel performance across search, social, display, and programmatic platforms; drive ecommerce growth and conversion optimization initiatives across major retail marketplaces; and analyze the entire consumer journey to identify customer fallout points and revenue leakage opportunities.
What are the requirements for this Director, Performance Marketing & Digital Commerce role?expand_more
Leap Brands is looking for candidates who meet the following requirements: 10+ years of experience in performance marketing, digital commerce, ecommerce, growth marketing, or customer acquisition leadership; Experience managing large-scale digital media budgets; Experience overseeing marketplace performance in direct-to-consumer ecommerce environments; and Experience within consumer electronics, retail, ecommerce, or omnichannel consumer brands preferred.
Where is the Director, Performance Marketing & Digital Commerce role at Leap Brands located?expand_more
Director, Performance Marketing & Digital Commerce at Leap Brands is based in Wok Bar, 1643, Schlosser Street, Koreatown, Fort Lee, Bergen County, New Jersey, 07024, United States. This is a on-site role.
Is this Director, Performance Marketing & Digital Commerce job remote, hybrid, or on-site?expand_more
Leap Brands has listed this Director, Performance Marketing & Digital Commerce role as on-site.
How much experience is required for this Director, Performance Marketing & Digital Commerce role?expand_more
Director, Performance Marketing & Digital Commerce at Leap Brands typically requires 10+ years of relevant experience at the executive level.
What skills do you need for the Director, Performance Marketing & Digital Commerce role at Leap Brands?expand_more
Key skills for Director, Performance Marketing & Digital Commerce at Leap Brands include Performance Marketing; Digital Commerce; Ecommerce; Growth Marketing; Customer Acquisition; Paid Media; Retail Media; and Search.
What category does the Director, Performance Marketing & Digital Commerce role belong to?expand_more
Director, Performance Marketing & Digital Commerce at Leap Brands is part of the pr, advertising & marketing job category on Recrutus.