Director of Sales

About The Bernard Group

We are a 900-person visual merchandising company leading the retail industry in design and production. As a 100% employee-owned organization, we don't just list our values; we live them. Our culture is built on the belief that teams of top talent with clear objectives consistently outperform centralized control. We work to wow, coming together as a team to win big for some of the most successful brands in the world.

Our commitment extends beyond business results to our impact on the world. We utilize sustainable materials carefully sourced from eco-friendly partners that support social change and community involvement. At TBG, we foster a culture of freedom, trust, and a passion for excellence, where talented, empowered, and engaged co-workers collaborate to solve complex client challenges.

About the Role

We are seeking a Director of Sales to join our team and drive new business growth while expanding strategic client partnerships. In this position, you will lead, coach, and develop a high-performing sales team focused on identifying new opportunities and strengthening executive-level relationships.

You will work cross-functionally to deliver value-added retail solutions that combine creative, production, logistics, and technology-enabled capabilities. Your mission is to partner with internal teams to execute go-to-market strategies that support continued revenue growth. This role is central to fostering a culture centered on accountability, execution, collaboration, and continuous improvement.

Day in the Life

Based out of our headquarters in Chanhassen, MN, this role operates on a standard Monday through Friday schedule. You will spend your time building and maintaining executive-level relationships with client stakeholders, driving revenue growth by pursuing new business opportunities with brands and retailers, and collaborating with internal teams to create compelling proposals.

You will monitor market trends and competitive positioning while supporting the execution of go-to-market strategies alongside executive leadership. While the role is based in Minnesota, it requires up to 25% travel for client meetings, industry events, and team collaboration. Success in this role requires a willingness to wear whatever hat gets the job done, admitting mistakes when they happen, and remaining fiercely loyal to both our customers and team.

Hiring Process

If you have the talent to do this job, a passion for excellence, and are interested in joining the TBG team, please complete the application form on this page. We look for individuals who are trustworthy, reliable, adaptable, and eager to take on new challenges.

Equal Opportunity

The Bernard Group is an equal opportunity employer. We value diversity and believe that building skilled and diverse teams is essential to handling our most challenging pursuits and becoming a world-class service provider.

Work location

Work model: On-site

1237, West 78th Street, Chanhassen, Carver County, Minnesota, 55317, United States

Chanhassen, Minnesota

Key Responsibilities

check_circleLead, coach, and develop a high-performing sales team focused on new business development
check_circleDrive revenue growth by identifying and pursuing new business opportunities with brands and retailers
check_circleBuild and maintain executive-level relationships with client stakeholders
check_circlePartner cross-functionally to develop strategic, value-added retail solutions
check_circleCollaborate with internal teams to create compelling proposals and presentations
check_circleSupport go-to-market strategy execution alongside executive leadership
check_circleMonitor market trends, competitive positioning, and emerging business opportunities
check_circleDrive accountability, forecast accuracy, and operational discipline across the sales organization

Requirements

verifiedBachelor's degree in Business, Marketing, or related field preferred
verified8-12+ years of B2B sales experience
verified3-5+ years of sales leadership experience
verifiedAbility to communicate verbally and in writing
verifiedMust be able to travel up to 25%

Nice to Have

Bachelor's degree in Business, Marketing, or a related field. 8-12+ years of B2B sales experience, preferably within retail marketing, visual merchandising, print, or related industries.

Benefits & Perks

check_circleGenerous paid time off benefit that increases with tenurecheck_circleHealthcare, dental, and life insurance coveragecheck_circleDisability insurance coveragecheck_circlePaid parental leaveEmployee Stock Ownership Plan (100% Employee-Owned)

Skills, education and keywords

Education: Bachelor's degree in Business, Marketing, or related field preferred.

Frequently asked questions about Director of Sales at The Bernard Group, Inc.

What does a Director of Sales at The Bernard Group, Inc. do?expand_more

A Director of Sales at The Bernard Group, Inc. is responsible for the following: Lead, coach, and develop a high-performing sales team focused on new business development; Drive revenue growth by identifying and pursuing new business opportunities with brands and retailers; Build and maintain executive-level relationships with client stakeholders; and Partner cross-functionally to develop strategic, value-added retail solutions.

What are the requirements for this Director of Sales role?expand_more

To qualify for the Director of Sales at The Bernard Group, Inc. position, applicants should have: Bachelor's degree in Business, Marketing, or related field preferred; 8-12+ years of B2B sales experience; 3-5+ years of sales leadership experience; Ability to communicate verbally and in writing; and Must be able to travel up to 25%.

Where is the Director of Sales role at The Bernard Group, Inc. located?expand_more

Director of Sales at The Bernard Group, Inc. is based in 1237, West 78th Street, Chanhassen, Carver County, Minnesota, 55317, United States. This is a on-site role.

Is this Director of Sales job remote, hybrid, or on-site?expand_more

The Bernard Group, Inc. has listed this Director of Sales role as on-site.

How much experience is required for this Director of Sales role?expand_more

Director of Sales at The Bernard Group, Inc. typically requires 8–12 years of relevant experience at the lead level.

What education is required for Director of Sales at The Bernard Group, Inc.?expand_more

Educational requirements for this role: Bachelor's degree in Business, Marketing, or related field preferred.

What category does the Director of Sales role belong to?expand_more

Director of Sales at The Bernard Group, Inc. is part of the sales job category on Recrutus.