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  1. Home
  2. chevron_right
  3. pr, advertising & marketing
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  5. Director of Marketing
Famous Smoke Shop logo

Director of Marketing

Not Disclosed•Full-TimeOn-site

location_onPatriot Lane, Forks Township, Northampton County, Pennsylvania, 18040, United States

Apply Now

About Us

Famous Cigars, with roots as Famous Smoke Shop-PA, Inc., has been a respected name in the premium cigar industry since 1939. What began as a small family business has evolved into a multi-channel enterprise serving customers through retail stores, catalogs, e-commerce websites, and hospitality venues like the Leaf Restaurant & Cigar Bar. Our portfolio includes iconic brands such as Cigar Advisor, Cigar Monster, and Cigar Auctioneer.

As we continue to grow, we are seeking a marketing leader who can bring structure, creativity, accountability, and strong execution to our fast-moving business. We value a culture where priorities may shift, and hands-on support is essential to success.

About the Role

The Director of Marketing is a strategic and hands-on leader responsible for guiding the company's marketing strategy, planning, execution, and performance review. This role exists to drive customer acquisition, retention, and revenue growth across our diverse channels, including e-commerce, catalog, retail, and hospitality.

You will serve as the bridge between high-level direction and tactical execution. While setting the vision for omnichannel campaigns, you will also stay close to the details required to move projects forward. The position requires deep collaboration with Executive Leadership, Purchasing, Merchandising, Analytics, IT, and cross-functional partners to ensure all marketing work is accurate, compliant, timely, and aligned with business goals.

In this role, you will protect and strengthen the Famous brand voice, oversee digital engagement strategies, and lead a team dedicated to delivering exceptional customer experiences. You will work in a dynamic environment where data-driven insights shape creative decisions and where accountability is paramount.

Hiring Process

Interested candidates should submit their resume and a cover letter detailing their relevant experience in omnichannel marketing and leadership. The selection process typically involves an initial review, followed by interviews with the Executive Leadership team and key department heads to assess strategic fit and cultural alignment.

Equal Opportunity

Famous Smoke Shop, LLC and Cigar Works, LLC are equal-opportunity employers. We are committed to creating a diverse and inclusive workplace and do not discriminate based on race, color, religion, sex, pregnancy, gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other legally protected status. We encourage individuals from all backgrounds and experiences to apply.

Work location

Work model: On-site

location_on

Patriot Lane, Forks Township, Northampton County, Pennsylvania, 18040, United States

Forks Township, Pennsylvania

Key Responsibilities

  • check_circleBuild and lead omnichannel marketing strategies across e-commerce, retail, and hospitality channels
  • check_circleOversee digital marketing strategy including email, SMS, SEO, social media, and affiliate channels
  • check_circleLead creative direction for copy, design, video, and content across all customer-facing materials
  • check_circleManage marketing campaign planning, execution, and post-campaign reviews from concept to launch
  • check_circleLead, coach, and develop the marketing team while setting clear performance expectations
  • check_circleMonitor marketing performance metrics and report ROI, revenue impact, and recommendations to leadership
  • check_circleDevelop marketing plans to drive customer acquisition, retention, and lifetime value
  • check_circlePartner with cross-functional teams to ensure campaign compliance with legal and regulatory standards

Requirements

  • verifiedBachelor's degree in marketing, business, communications, or related field preferred
  • verified8 to 10 years of marketing experience required
  • verifiedAt least 3 years of marketing leadership experience required
  • verifiedExperience in e-commerce, retail, catalog, consumer goods, lifestyle brands, hospitality, or luxury products preferred
  • verifiedExperience in premium cigar, tobacco, or regulated industry a plus
  • verifiedExperience managing omnichannel campaigns across email, SMS, SEO, AEO/GEO, social media, print, catalog, retail, web channels
  • verifiedExperience leading a small team while staying hands-on
  • verifiedExperience working with executive leadership, vendors, creative teams, technical teams, and cross-functional partners

Nice to Have

Bachelor's degree in marketing, business, communications, or a related field. Experience in e-commerce, retail, catalog, consumer goods, lifestyle brands, hospitality, or luxury products. Experience in the premium cigar, tobacco, or another regulated industry. Familiarity with tools such as Jira, Confluence, Microsoft Office, Adobe Creative Cloud, Magento 2/Adobe Commerce, Webflow, GA4, Dotdigital, SimilarWeb, Hootsuite, Klevu, SiteVibes, WisePops, DOMO, and affiliate platforms.

Famous Smoke Shop logo
Company

Famous Smoke Shop

Industry

pr, advertising & marketing

View company profilearrow_forwardlanguageWebsite
Quick Overview

Experience

8-10 yrs (Lead)

Education

Bachelor's degree in marketing, business, communications, or related field preferred

Job Type

Full-Time

Skills Required

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Skills, education and keywords

Skills: Email, SMS, Seo, Aeo, Geo, Social Media, Affiliate Marketing, Jira, Confluence, Microsoft Office.

Education: Bachelor's degree in marketing, business, communications, or related field preferred.

Frequently asked questions about Director of Marketing at Famous Smoke Shop

What does a Director of Marketing at Famous Smoke Shop do?expand_more
In this Director of Marketing at Famous Smoke Shop role, you will build and lead omnichannel marketing strategies across e-commerce, retail, and hospitality channels; oversee digital marketing strategy including email, sms, seo, social media, and affiliate channels; lead creative direction for copy, design, video, and content across all customer-facing materials; and manage marketing campaign planning, execution, and post-campaign reviews from concept to launch.
What are the requirements for this Director of Marketing role?expand_more
To qualify for the Director of Marketing at Famous Smoke Shop position, applicants should have: Bachelor's degree in marketing, business, communications, or related field preferred; 8 to 10 years of marketing experience required; At least 3 years of marketing leadership experience required; Experience in e-commerce, retail, catalog, consumer goods, lifestyle brands, hospitality, or luxury products preferred; Experience in premium cigar, tobacco, or regulated industry a plus; and Experience managing omnichannel campaigns across email, SMS, SEO, AEO/GEO, social media, print, catalog, retail, web channels.
Where is the Director of Marketing role at Famous Smoke Shop located?expand_more
Director of Marketing at Famous Smoke Shop is based in Patriot Lane, Forks Township, Northampton County, Pennsylvania, 18040, United States. This is a on-site role.
Is this Director of Marketing job remote, hybrid, or on-site?expand_more
Famous Smoke Shop has listed this Director of Marketing role as on-site.
How much experience is required for this Director of Marketing role?expand_more
Director of Marketing at Famous Smoke Shop typically requires 8–10 years of relevant experience at the lead level.
What skills do you need for the Director of Marketing role at Famous Smoke Shop?expand_more
Key skills for Director of Marketing at Famous Smoke Shop include Email; SMS; Seo; Aeo; Geo; Social Media; Affiliate Marketing; and Jira.
What education is required for Director of Marketing at Famous Smoke Shop?expand_more
Educational requirements for this role: Bachelor's degree in marketing, business, communications, or related field preferred.
What category does the Director of Marketing role belong to?expand_more
Director of Marketing at Famous Smoke Shop is part of the pr, advertising & marketing job category on Recrutus.
Recrutus

Curating the world's most innovative career opportunities. We bridge the gap between visionary talent and industry-leading companies.

Search roles by city, category, skill, or job type — explore verified US employers, salary benchmarks, and remote-friendly teams hiring nationwide.

publiclanguageshare
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Browse jobsCompanies hiringRemote jobsJobs by locationJobs by cityJobs by categoryJobs by skillCareer guidesCareer blogSalary insights
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Company
About usFAQContactPrivacy policyUS privacy notice

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© 2026 Recrutus. All rights reserved.
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EmailSMSSeoAeoGeoSocial MediaAffiliate MarketingJiraConfluenceMicrosoft Office
Accessibility