
location_onPatriot Lane, Forks Township, Northampton County, Pennsylvania, 18040, United States
Famous Cigars, with roots as Famous Smoke Shop-PA, Inc., has been a respected name in the premium cigar industry since 1939. What began as a small family business has evolved into a multi-channel enterprise serving customers through retail stores, catalogs, e-commerce websites, and hospitality venues like the Leaf Restaurant & Cigar Bar. Our portfolio includes iconic brands such as Cigar Advisor, Cigar Monster, and Cigar Auctioneer.
As we continue to grow, we are seeking a marketing leader who can bring structure, creativity, accountability, and strong execution to our fast-moving business. We value a culture where priorities may shift, and hands-on support is essential to success.
The Director of Marketing is a strategic and hands-on leader responsible for guiding the company's marketing strategy, planning, execution, and performance review. This role exists to drive customer acquisition, retention, and revenue growth across our diverse channels, including e-commerce, catalog, retail, and hospitality.
You will serve as the bridge between high-level direction and tactical execution. While setting the vision for omnichannel campaigns, you will also stay close to the details required to move projects forward. The position requires deep collaboration with Executive Leadership, Purchasing, Merchandising, Analytics, IT, and cross-functional partners to ensure all marketing work is accurate, compliant, timely, and aligned with business goals.
In this role, you will protect and strengthen the Famous brand voice, oversee digital engagement strategies, and lead a team dedicated to delivering exceptional customer experiences. You will work in a dynamic environment where data-driven insights shape creative decisions and where accountability is paramount.
Interested candidates should submit their resume and a cover letter detailing their relevant experience in omnichannel marketing and leadership. The selection process typically involves an initial review, followed by interviews with the Executive Leadership team and key department heads to assess strategic fit and cultural alignment.
Famous Smoke Shop, LLC and Cigar Works, LLC are equal-opportunity employers. We are committed to creating a diverse and inclusive workplace and do not discriminate based on race, color, religion, sex, pregnancy, gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other legally protected status. We encourage individuals from all backgrounds and experiences to apply.
Work model: On-site
Patriot Lane, Forks Township, Northampton County, Pennsylvania, 18040, United States
Forks Township, Pennsylvania
Bachelor's degree in marketing, business, communications, or a related field. Experience in e-commerce, retail, catalog, consumer goods, lifestyle brands, hospitality, or luxury products. Experience in the premium cigar, tobacco, or another regulated industry. Familiarity with tools such as Jira, Confluence, Microsoft Office, Adobe Creative Cloud, Magento 2/Adobe Commerce, Webflow, GA4, Dotdigital, SimilarWeb, Hootsuite, Klevu, SiteVibes, WisePops, DOMO, and affiliate platforms.
Skills: Email, SMS, Seo, Aeo, Geo, Social Media, Affiliate Marketing, Jira, Confluence, Microsoft Office.
Education: Bachelor's degree in marketing, business, communications, or related field preferred.