Director of Finance, Commercial & Go-To-Market (GTM)

About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, supporting 30,000 clubs, 650,000 coaches, and 40 million members globally. We process over $12 billion in payments annually, providing scalable, data-driven solutions to simplify club management and engage members. From personal trainers and boutique studios to international franchise health clubs, our suite of products—including ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo—moves businesses forward through technology and industry insights.

We are a private equity-backed organization driven by innovation and a mission to transform the future of fitness. Our culture is built on three core values: Best Life (respect, trust, and belonging), Growth Mindset (continuous learning and empowerment), and One Team (collaboration, speed, and shared success). We believe diverse perspectives drive innovation and that when team members thrive, the entire organization thrives.

About the Role

We are seeking a high-impact Director of Finance to partner with our Commercial and Go-To-Market (GTM) organization. This is not a traditional finance role; you will operate as a strategic partner to the Chief Revenue Officer, Chief Marketing Officer, Revenue Operations, and Client Success leadership. Your mission is to own the financial strategy and performance management behind efficient growth, spanning new logo acquisition, customer retention, and expansion.

In this position, you will lead revenue modeling, forecasting, and business performance reviews while building scalable processes. You will leverage AI to modernize how Finance supports growth in our fast-paced environment. You will proactively shape GTM strategy, identifying where to invest and how to maximize returns, while translating company growth objectives into actionable financial strategies that drive predictable revenue outcomes. This role requires a strong, independent point of view that balances ambition with financial discipline.

Hiring Process

We are committed to a transparent and efficient hiring process. While specific steps may vary, candidates can generally expect a series of conversations designed to assess both technical expertise and cultural fit. We encourage you to bring your authentic self to every interaction.

Our Commitment to Diversity and Inclusion

At ABC Fitness, we don't just build technology—we build communities and transform lives. We welcome diverse talent and encourage you to apply, even if you don't meet every requirement. ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn't just the right thing to do—it's a business imperative.

Application

Join a culture that's as ambitious as it is authentic. Let's transform the future of fitness—together. If you are ready to drive accountability across the revenue engine and build the future of finance in a high-growth environment, we want to hear from you.