Director of Brand Marketing

About the Team

BASIS Ed is a leader in K-12 education, with an academic program consistently ranked among the top 10 nationally and competitive on an international scale. Our mission is to provide an academically excellent and rigorous liberal arts college preparatory education to all Lower and Upper School students. We are dedicated to fostering a culture of excellence that resonates with families, educators, and community partners across our network.

About the Role

The Director of Brand Marketing will lead the strategic development, stewardship, and execution of the BASIS Charter Schools brand. This role is designed to drive awareness, trust, and long-term brand equity across all markets. You will translate our academic excellence, STEM & Arts leadership, and tuition-free public charter model into compelling narratives that resonate with our diverse audiences.

In this position, you will ensure a consistent yet locally resonant brand presence that supports enrollment growth, community engagement, and our national reputation. You will define the overarching brand identity and voice, evolving the brand architecture across national, regional, and campus levels. Your day-to-day will involve partnering with Enrollment, Growth Marketing, and School Leadership to align brand campaigns with strategic goals, while overseeing high-impact storytelling across digital, video, social, and community channels.

Location & Work Model

This position is based in Scottsdale, AZ, and requires regular in-office attendance. The current schedule is hybrid, with in-office days on Monday, Wednesday, and Friday, and remote work on Tuesday and Thursday. Please note that the role may transition to fully in-office in the future.

Equal Opportunity & Culture

BASIS Educational Group is an equal opportunity employer. In accordance with federal and state laws, including Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, and the Americans with Disabilities Act of 1990, we do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, gender identity, or any other classification protected by law in any of our business activities, including our educational programs. We are committed to fostering an inclusive environment where all individuals can thrive.

Work location

Work model: Hybrid

Scottsdales Dentist, 8440, East McDonald Drive, Scottsdale, Maricopa County, Arizona, 85250, United States

Scottsdale, Arizona

Key Responsibilities

check_circleDefine and maintain the overarching brand identity, voice, and guidelines across all platforms
check_circleLead the development of brand positioning, messaging frameworks, and voice guidelines
check_circleManage the creation of high-impact, multi-channel brand campaigns to drive awareness and trust
check_circleOversee brand storytelling across digital, video, social, print, events, and community engagement
check_circleLead planning and execution of professional photo and video shoots to showcase student life
check_circleOwn the strategy for search visibility, organic discovery, and AI search readiness across digital properties
check_circleMonitor brand health metrics including awareness, perception, and trust to refine positioning
check_circlePartner with Enrollment and Growth Marketing teams to align brand campaigns with enrollment goals

Requirements

verified10+ years of experience in brand marketing
verifiedExperience leading integrated campaigns across digital and traditional channels
verifiedDemonstrated experience producing and directing professional photo and video shoots

Nice to Have

Experience in K-12 education, charter schools, or higher education. Familiarity with enrollment-driven marketing models. Experience with brand measurement frameworks and research tools. Background in mission-driven or nonprofit environments.

Benefits & Perks

check_circleEmployer paid medical and dental insurancecheck_circleVision insurancecheck_circlePaid time off (PTO)check_circleAbility to add dependents to insurance401k with partial match that grows over time

Frequently asked questions about Director of Brand Marketing at BASIS Ed

What does a Director of Brand Marketing at BASIS Ed do?expand_more

In this Director of Brand Marketing at BASIS Ed role, you will define and maintain the overarching brand identity, voice, and guidelines across all platforms; lead the development of brand positioning, messaging frameworks, and voice guidelines; manage the creation of high-impact, multi-channel brand campaigns to drive awareness and trust; and oversee brand storytelling across digital, video, social, print, events, and community engagement.

What are the requirements for this Director of Brand Marketing role?expand_more

BASIS Ed is looking for candidates who meet the following requirements: 10+ years of experience in brand marketing; Experience leading integrated campaigns across digital and traditional channels; and Demonstrated experience producing and directing professional photo and video shoots.

Where is the Director of Brand Marketing role at BASIS Ed located?expand_more

Director of Brand Marketing at BASIS Ed is based in Scottsdales Dentist, 8440, East McDonald Drive, Scottsdale, Maricopa County, Arizona, 85250, United States. This is a hybrid role.

Is this Director of Brand Marketing job remote, hybrid, or on-site?expand_more

BASIS Ed has listed this Director of Brand Marketing role as hybrid.

How much experience is required for this Director of Brand Marketing role?expand_more

Director of Brand Marketing at BASIS Ed typically requires 10+ years of relevant experience at the lead level.

What skills do you need for the Director of Brand Marketing role at BASIS Ed?expand_more

Key skills for Director of Brand Marketing at BASIS Ed include Brand Marketing; Brand Strategy; Brand Stewardship; Brand Positioning; Messaging Frameworks; Campaign Development; Digital Marketing; and Video Storytelling.

What category does the Director of Brand Marketing role belong to?expand_more

Director of Brand Marketing at BASIS Ed is part of the pr, advertising & marketing job category on Recrutus.