Director B2B Lead Mgmt & CDP Marketing Operations
Not Disclosed•Full-TimeOn-site
location_on4, Lomas Drive, Nobscot, Framingham, Middlesex County, Massachusetts, 01705, United States
About the Role
The Director of B2B Lead Management & CDP Operations is a strategic leadership position designed to drive Staples Business growth by optimizing the entire B2B lead lifecycle. From initial qualification and scoring to routing, conversion, and customer lifetime value (CLV) enhancement, this role ensures that our lead management processes are efficient, effective, and data-driven.
In this capacity, you will oversee marketing email operations and lead the maturation of our Customer Data Platform (CDP). Your mission is to leverage technology and B2B marketing best practices to execute highly personalized, multi-touch campaigns that resonate with targeted audiences. By bridging the gap between marketing, sales, and site operations, you will transform our marketing operations from simple campaign deployment into sophisticated, personalized journeys that maximize pipeline quality and deliver measurable ROI.
The Team & Culture
At Staples, "inclusion" is an action word. It represents our commitment to ensuring all employees feel valued and supported to contribute their fullest potential. We believe that when we operate inclusively, diversity naturally follows. We actively seek employees with unique and varied perspectives and areas of expertise, fostering a culture where innovative thinking thrives. This approach not only creates a better workplace but also helps us exceed our customers' expectations through the power of the people behind our iconic brand.
Hiring Process
Candidates selected for this role will engage in a comprehensive interview process designed to assess strategic fit, technical expertise, and leadership capabilities. The process typically includes:
- Initial Screening: A conversation with a recruiter to discuss background, experience, and role alignment.
- Hiring Manager Interview: A deep dive into strategic vision, operational experience, and leadership style.
- Cross-Functional Panel: Discussions with key stakeholders from Growth Marketing, Sales Operations, and Senior Leadership to evaluate collaboration and problem-solving skills.
- Final Review: Executive review and offer discussion.
Application Instructions
Qualified applicants are encouraged to submit their resume and a cover letter detailing their experience in B2B marketing operations and CDP strategy. We review applications on a rolling basis and aim to move candidates through the process efficiently.
Equal Opportunity Employer
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
Work location
Work model: On-site
4, Lomas Drive, Nobscot, Framingham, Middlesex County, Massachusetts, 01705, United States
Framingham, Massachusetts
Key Responsibilities
- check_circleLead development and execution of B2B lead management strategy
- check_circleOptimize lead management workflows including routing, tracking, and reporting
- check_circleDesign and refine lead scoring models and routing logic
- check_circlePartner with Sales Operations to eliminate friction in lead handoff processes
- check_circleManage marketing operations budgets and technology vendor relationships
- check_circleBuild and develop a high-performing marketing operations team
- check_circleMaintain data governance standards and database hygiene across marketing systems
- check_circleTranslate marketing performance data into strategic insights for executive reporting
- check_circleEvolve B2B marketing operations to personalized campaigns and customer journeys
Requirements
- verifiedBachelor's Degree in Marketing, Business, Mathematics, Finance, Economics, Science or related field OR equivalent work experience
- verified10+ years of experience in B2B marketing or GM role
- verified3+ years in a marketing operations leadership role
- verifiedExpertise in marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (e.g., Tableau, Power BI)
- verifiedExperience with lead scoring, qualification, routing, and attribution models
- verifiedKnowledge of data privacy regulations and compliance best practices
- verifiedMBA or Advanced Degree in a related field (Preferred)
- verifiedExperience using CDPs such as Adobe Real-Time CDP, Salesforce Data Cloud, or equivalent (Preferred)
- verifiedExperience with AI-enabled marketing, predictive modeling, or advanced segmentation strategies (Preferred)
Nice to Have
MBA or Advanced Degree in a related field. CRM or CDP experience. Experience using CDPs such as Adobe Real-Time CDP, Salesforce Data Cloud, or equivalent. Experience with AI-enabled marketing, predictive modeling, or advanced segmentation strategies. Experience supporting large-scale B2B sales organizations. Demonstrated success improving lead-to-opportunity conversion and pipeline velocity. Familiarity with Salesforce, Marketo, Eloqua, or similar sales and marketing systems. Experience within a multi-channel or omni-channel B2B enterprise environment.
Similar Job Opportunities
Skills, education and keywords
Skills: Salesforce, Marketo, Hubspot, Pardot, Eloqua, Tableau, Power Bi, Adobe Real-Time CDP, Salesforce Data Cloud, CDP.
Education: Bachelor's Degree in Marketing, Business, Mathematics, Finance, Economics, Science or related field OR equivalent work experience; MBA or Advanced Degree in a related field.
Frequently asked questions about Director B2B Lead Mgmt & CDP Marketing Operations at Staples
What does a Director B2B Lead Mgmt & CDP Marketing Operations at Staples do?expand_more
A Director B2B Lead Mgmt & CDP Marketing Operations at Staples is responsible for the following: Lead development and execution of B2B lead management strategy; Optimize lead management workflows including routing, tracking, and reporting; Design and refine lead scoring models and routing logic; and Partner with Sales Operations to eliminate friction in lead handoff processes.
What are the requirements for this Director B2B Lead Mgmt & CDP Marketing Operations role?expand_more
To qualify for the Director B2B Lead Mgmt & CDP Marketing Operations at Staples position, applicants should have: Bachelor's Degree in Marketing, Business, Mathematics, Finance, Economics, Science or related field OR equivalent work experience; 10+ years of experience in B2B marketing or GM role; 3+ years in a marketing operations leadership role; Expertise in marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (e.g., Tableau, Power BI); Experience with lead scoring, qualification, routing, and attribution models; and Knowledge of data privacy regulations and compliance best practices.
Where is the Director B2B Lead Mgmt & CDP Marketing Operations role at Staples located?expand_more
Director B2B Lead Mgmt & CDP Marketing Operations at Staples is based in 4, Lomas Drive, Nobscot, Framingham, Middlesex County, Massachusetts, 01705, United States. This is a on-site role.
Is this Director B2B Lead Mgmt & CDP Marketing Operations job remote, hybrid, or on-site?expand_more
Staples has listed this Director B2B Lead Mgmt & CDP Marketing Operations role as on-site.
How much experience is required for this Director B2B Lead Mgmt & CDP Marketing Operations role?expand_more
Director B2B Lead Mgmt & CDP Marketing Operations at Staples typically requires 10+ years of relevant experience at the executive level.
What skills do you need for the Director B2B Lead Mgmt & CDP Marketing Operations role at Staples?expand_more
Key skills for Director B2B Lead Mgmt & CDP Marketing Operations at Staples include Salesforce; Marketo; Hubspot; Pardot; Eloqua; Tableau; Power Bi; and Adobe Real-Time CDP.
What education is required for Director B2B Lead Mgmt & CDP Marketing Operations at Staples?expand_more
Educational requirements for this role: Bachelor's Degree in Marketing, Business, Mathematics, Finance, Economics, Science or related field OR equivalent work experience; and MBA or Advanced Degree in a related field.
What category does the Director B2B Lead Mgmt & CDP Marketing Operations role belong to?expand_more
Director B2B Lead Mgmt & CDP Marketing Operations at Staples is part of the pr, advertising & marketing job category on Recrutus.