Digital Marketing Specialist
Not Disclosed•Full-TimeOn-site
location_on6th Avenue North, Central City, Birmingham, Jefferson County, Alabama, 35203, United States
About the Role
This position serves as the operational backbone for AmFirst's email and direct mail marketing initiatives. You will be responsible for the end-to-end planning, creation, and tracking of data-enhanced branding efforts, ensuring that every campaign aligns with the organization's strategic goals. The role exists to bridge the gap between creative strategy and data-driven execution, optimizing how we engage with our members through targeted communications.
In this capacity, you will work closely with internal stakeholders and external partners, including mailhouses and graphic designers, to bring marketing visions to life. Your day-to-day involves monitoring campaign performance, analyzing metrics, and leveraging insights from the Business Intelligence department to inform future planning. Success in this role requires a blend of analytical rigor and creative execution, as you continuously refine behavioral targeting and best practices to drive results.
Hiring Process
Candidates selected for this role will be expected to demonstrate a strong foundation in digital marketing concepts, with specific proficiency in email campaign execution and tools like Google Analytics. The selection process focuses on identifying individuals who possess the organizational skills to manage multiple projects simultaneously while maintaining the accuracy and attention to detail required for compliance and branding consistency.
Equal Opportunity
AmFirst is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We value the unique perspectives that individuals from all backgrounds bring to our team and ensure that our hiring practices reflect this commitment.
Work location
Work model: On-site
6th Avenue North, Central City, Birmingham, Jefferson County, Alabama, 35203, United States
Birmingham, Alabama
Key Responsibilities
- check_circleImplement campaign performance optimization and behavioral targeting initiatives
Similar Job Opportunities
Skills, education and keywords
Skills: Email Marketing, Direct Mail, CRM, Mcif, Database Marketing, Google Analytics, Direct Response Marketing, Microsoft Office Suite, Content Creation, Copywriting.
Education: Bachelor's degree or equivalent industry certifications.
Frequently asked questions about Digital Marketing Specialist at AmFirst
What does a Digital Marketing Specialist at AmFirst do?expand_more
A Digital Marketing Specialist at AmFirst is responsible for the following: Implement campaign performance optimization and behavioral targeting initiatives; Ensure consistency across branding efforts and compliance with internal standards; Develop relationships with internal stakeholders and external vendor partners; and Leverage learnings to optimize future planning and campaign forecasting.
What are the requirements for this Digital Marketing Specialist role?expand_more
AmFirst is looking for candidates who meet the following requirements: One year to three years of similar or related experience; Bachelor's degree or industry-recognized certifications equivalent to a bachelor's degree; Experience creating and executing email marketing campaigns; Experience with CRM/MCIF and/or database marketing; Experience using Google Analytics; and Knowledge of direct response marketing concepts.
Where is the Digital Marketing Specialist role at AmFirst located?expand_more
Digital Marketing Specialist at AmFirst is based in 6th Avenue North, Central City, Birmingham, Jefferson County, Alabama, 35203, United States. This is a on-site role.