Digital Marketing Specialist
Not Disclosed•Full-TimeOn-site
location_on776, Baxter Street Southeast, Third Ward, Grand Rapids, Kent County, Michigan, 49503, United States
About Mary Free Bed
We have the great privilege of helping patients and families re-build their lives. It's extraordinarily meaningful work and the reason we greet the day with optimism and anticipation. When patients "Ask for Mary," they experience a culture that has been sculpted for more than a century. Our hallmark is to carefully listen to patients and innovatively serve them. This is true of every employee from support staff and leadership to clinicians and care providers.
Mary Free Bed is a not-for-profit, nationally accredited rehabilitation hospital serving thousands of children and adults each year through inpatient, outpatient, sub-acute rehabilitation, orthotics and prosthetics, and home and community programs. With the most comprehensive rehabilitation services in Michigan and an exclusive focus on rehabilitation, our physicians, nurses, and therapists help our patients achieve outstanding clinical outcomes. The growing Mary Free Bed Network provides patients throughout the system with access to our unique standard of care.
Mission Statement Restoring hope and freedom through rehabilitation.
Work location
Work model: On-site
776, Baxter Street Southeast, Third Ward, Grand Rapids, Kent County, Michigan, 49503, United States
Grand Rapids, Michigan
Key Responsibilities
- check_circleCoordinate innovative SEO, SEM, and PPC campaigns for the Mary Free Bed system
- check_circleConduct keyword research to identify website optimization opportunities
- check_circleDevelop and monitor PPC advertising campaigns across Google Ads and Bing Ads
- check_circleAnalyze performance metrics to optimize campaigns and achieve desired outcomes
- check_circleWrite and proofread ad copy in accordance with AP style guidelines
- check_circleCollaborate with departments to execute digital initiatives aligned with organizational goals
- check_circleMonitor industry trends to incorporate new digital marketing strategies
Requirements
- verifiedBachelor's degree in a related field
- verifiedExperience in the back end of WordPress
- verifiedKnowledge of digital analytics
- verifiedExperience in SEO/SEM and PPC advertising
- verifiedExperience working with advertising platforms such as Google Ads and Bing Ads
- verifiedPortfolio or samples of digital advertising campaign work
Similar Job Opportunities
Skills, education and keywords
Skills: Seo, Sem, PPC, Google Ads, Bing Ads, Wordpress, Digital Analytics, Keyword Research, Ap Style.
Education: Bachelor's degree in a related field required.
Frequently asked questions about Digital Marketing Specialist at Mary Free Bed Rehabilitation Hospital
What does a Digital Marketing Specialist at Mary Free Bed Rehabilitation Hospital do?expand_more
In this Digital Marketing Specialist at Mary Free Bed Rehabilitation Hospital role, you will coordinate innovative seo, sem, and ppc campaigns for the mary free bed system; conduct keyword research to identify website optimization opportunities; develop and monitor ppc advertising campaigns across google ads and bing ads; and analyze performance metrics to optimize campaigns and achieve desired outcomes.
What are the requirements for this Digital Marketing Specialist role?expand_more
Mary Free Bed Rehabilitation Hospital is looking for candidates who meet the following requirements: Bachelor's degree in a related field; Experience in the back end of WordPress; Knowledge of digital analytics; Experience in SEO/SEM and PPC advertising; Experience working with advertising platforms such as Google Ads and Bing Ads; and Portfolio or samples of digital advertising campaign work.
Where is the Digital Marketing Specialist role at Mary Free Bed Rehabilitation Hospital located?expand_more
Digital Marketing Specialist at Mary Free Bed Rehabilitation Hospital is based in 776, Baxter Street Southeast, Third Ward, Grand Rapids, Kent County, Michigan, 49503, United States. This is a on-site role.
Is this Digital Marketing Specialist job remote, hybrid, or on-site?expand_more
Mary Free Bed Rehabilitation Hospital has listed this Digital Marketing Specialist role as on-site.
How much experience is required for this Digital Marketing Specialist role?expand_more
Candidates for Digital Marketing Specialist at Mary Free Bed Rehabilitation Hospital should have mid level.
What skills do you need for the Digital Marketing Specialist role at Mary Free Bed Rehabilitation Hospital?expand_more
Key skills for Digital Marketing Specialist at Mary Free Bed Rehabilitation Hospital include Seo; Sem; PPC; Google Ads; Bing Ads; Wordpress; Digital Analytics; and Keyword Research.
What education is required for Digital Marketing Specialist at Mary Free Bed Rehabilitation Hospital?expand_more
Educational requirements for this role: Bachelor's degree in a related field required.
What category does the Digital Marketing Specialist role belong to?expand_more
Digital Marketing Specialist at Mary Free Bed Rehabilitation Hospital is part of the healthcare & nursing job category on Recrutus.