Digital Marketing Specialist
Not Disclosed•Part-TimeHybrid
location_onVÉLO, 115, North 2nd Street, North Loop, Central, Minneapolis, Hennepin County, Minnesota, 55401, United States
About the Role
The Digital Marketing Specialist plays a pivotal role in driving student enrollment and retention through strategic digital engagement. Reporting to the Director of Marketing & Communications, this part-time position (20 hours/week) focuses on the end-to-end execution of enrollment marketing campaigns. The role bridges the gap between creative strategy and data-driven performance, ensuring that paid media, lead nurture workflows, and landing page experiences effectively convert prospects into students.
In this capacity, you will manage paid social and display campaigns across platforms like Meta and Google, while leveraging HubSpot to build sophisticated lead nurture sequences. The position requires a blend of technical precision in campaign optimization and creative collaboration to produce compelling ad assets. You will work primarily remotely from Minneapolis, with occasional onsite requirements to support team collaboration and creative production.
Hiring Process
Candidates interested in this opportunity should submit their application through our official portal. The selection process typically involves an initial review of qualifications followed by a conversation with the hiring manager to discuss campaign experience and availability. Finalists may be asked to provide examples of past digital marketing work or discuss specific campaign strategies.
Equal Opportunity Employer
We are committed to building a diverse and inclusive community. We consider qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status.
Work location
Work model: Hybrid
VÉLO, 115, North 2nd Street, North Loop, Central, Minneapolis, Hennepin County, Minnesota, 55401, United States
Minneapolis, Minnesota
Key Responsibilities
- check_circleExecute and manage paid social media campaigns on Meta and Instagram
- check_circleExecute and manage paid display campaigns on Google and Feathr
- check_circleBuild and optimize digital ads, audiences, and retargeting campaigns across channels
- check_circleCreate and update landing pages for marketing campaigns using existing templates
- check_circleExecute lead nurture email workflows and marketing automation in HubSpot
- check_circleSupport CRM segmentation and audience targeting for campaigns
- check_circleTrack campaign performance and prepare reports with actionable insights
- check_circleSupport creative production for digital ads including graphics, video, and copy
- check_circleContribute to campaign and funnel optimization through ongoing testing and iteration
Requirements
- verified4-7 years' experience in digital marketing, paid media, or marketing automation
- verifiedExperience with Meta Ads Manager/Meta Business
- verifiedExperience with Google Display or similar platforms
- verifiedExperience with email marketing / CRM systems (HubSpot preferred)
- verifiedExperience with Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere, or similar creative tools)
Nice to Have
Experience with HubSpot
Similar Job Opportunities
Frequently asked questions about Digital Marketing Specialist at MacPhail Center for Music
What does a Digital Marketing Specialist at MacPhail Center for Music do?expand_more
In this Digital Marketing Specialist at MacPhail Center for Music role, you will execute and manage paid social media campaigns on meta and instagram; execute and manage paid display campaigns on google and feathr; build and optimize digital ads, audiences, and retargeting campaigns across channels; and create and update landing pages for marketing campaigns using existing templates.
What are the requirements for this Digital Marketing Specialist role?expand_more
To qualify for the Digital Marketing Specialist at MacPhail Center for Music position, applicants should have: 4-7 years' experience in digital marketing, paid media, or marketing automation; Experience with Meta Ads Manager/Meta Business; Experience with Google Display or similar platforms; Experience with email marketing / CRM systems (HubSpot preferred); and Experience with Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere, or similar creative tools).
Where is the Digital Marketing Specialist role at MacPhail Center for Music located?expand_more
Digital Marketing Specialist at MacPhail Center for Music is based in VÉLO, 115, North 2nd Street, North Loop, Central, Minneapolis, Hennepin County, Minnesota, 55401, United States. This is a hybrid role.
Is this Digital Marketing Specialist job remote, hybrid, or on-site?expand_more
MacPhail Center for Music has listed this Digital Marketing Specialist role as hybrid.
How much experience is required for this Digital Marketing Specialist role?expand_more
Digital Marketing Specialist at MacPhail Center for Music typically requires 4–7 years of relevant experience at the mid level level.
What skills do you need for the Digital Marketing Specialist role at MacPhail Center for Music?expand_more
Key skills for Digital Marketing Specialist at MacPhail Center for Music include Meta Ads Manager; Meta Business; Google Display; Hubspot; Canva; Adobe Creative Suite; Photoshop; and Indesign.
What category does the Digital Marketing Specialist role belong to?expand_more
Digital Marketing Specialist at MacPhail Center for Music is part of the pr, advertising & marketing job category on Recrutus.