Digital Marketing Manager

About the Role

The Digital Marketing Manager serves as the bridge between creative vision and technical execution, driving the continuous optimization of the company's website experience. This unique position blends hands-on CMS management and light front-end development with data-driven digital marketing strategies. You will translate approved designs into high-quality live web experiences while actively improving traffic quality, engagement, and conversion rates through analytics, SEO, and CRO best practices.

This role is ideal for a technical, detail-oriented digital marketer who enjoys both building and optimizing. You will work closely with front-end designers, content creators, and marketing peers to ensure the website functions as a robust growth channel. As the primary point of contact for website execution, you will collaborate across functional areas including Digital Marketing, Communications, Creative, Events, IT, and Legal to deliver seamless digital experiences.

Day in the Life

Your day will involve managing the day-to-day operations of the website CMS, from creating pages and updating content to troubleshooting technical issues. You will implement landing pages and campaign experiences using approved designs, applying HTML and CSS updates to customize layouts and forms. A significant portion of your time will be dedicated to monitoring performance using Google Analytics and Google Tag Manager, identifying opportunities to refine user journeys and improve conversion rates through A/B testing and UX improvements.

Beyond technical execution, you will act as a strategic partner to marketing stakeholders, aligning website updates with broader campaign goals. You will also provide hands-on support to the broader digital marketing team, assisting with email marketing execution and form management across various platforms. Staying current on CMS capabilities, SEO trends, and digital tools will be a constant part of your workflow.

Hiring Process

Candidates selected for this role will undergo a structured interview process designed to assess both technical proficiency and cultural fit. The process typically includes:

1. Initial Screening: A conversation with the hiring manager to discuss background and role alignment.
2. Technical Assessment: A review of your experience with CMS platforms, HTML/CSS, and analytics tools.
3. Team Interview: A discussion with cross-functional partners to evaluate collaboration skills and communication style.
4. Final Review: A concluding conversation to address any remaining questions and discuss next steps.

Culture & Commitment

At ScanSource, we are committed to providing top-tier solutions while supporting our own team. We foster an environment where employees are encouraged to stay current on industry trends and continuously improve their skills. We celebrate 10 paid company holidays and offer generous paid time off to ensure a healthy work-life balance.

ScanSource, Inc. is an Equal Opportunity Employer. We consider qualified applicants regardless of background, race, color, religion, gender, sexual orientation, national origin, disability, or veteran status.