Copywriter, Performance Creative
Not Disclosed•Full-TimeHybrid
location_onMonroe Harbor, 400, East Monroe Street, Jewelers Row, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60603, United States
About the Team
Join the Performance Creative team at Dentsu Creative, where we drive results for some of the world's most prominent brands. As part of our latest Account of Record (AOR) win, you will be embedded with an insurance client, working closely with a dedicated Art Director and reporting to the Group Creative Director. Our mission is to create conceptual yet performance-driven work that bridges the gap between direct response goals and brand integrity across digital and social channels.
About the Role
As a Copywriter, Performance Creative, you will craft compelling narratives for paid social, display, email campaigns, Online Video (OLV), and landing pages. Your work will be rooted in strategic frameworks and audience insights, ensuring that every piece of content resonates with specific demographics while adhering to strict branding requirements.
You will stay ahead of the curve by leveraging the latest technologies and trends, including Dynamic Creative Optimization (DCO), Content Velocity, Dynamic Video, and Modular Content Systems. This role is not just about writing; it is about understanding the nuances of web usability and accessibility to turn creative briefs into experiences that fulfill client goals. You will actively present concepts both internally and to clients, building strong relationships while collaborating with cross-functional teams to enhance response strategies.
Note: This role requires availability in the EST/CST time zone to ensure seamless team collaboration.
Hiring Process
We are looking for candidates who can demonstrate a blend of creative flair and strategic thinking. The interview process is designed to evaluate your ability to translate creative briefs into high-impact copy and your familiarity with the performance creative landscape.
Equal Opportunity Employer
Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, disability, marital status, political affiliation, religious practices, citizenship status, genetic information, veteran status, or any other basis protected under applicable law. We are dedicated to providing reasonable accommodations for individuals with disabilities and disabled veterans throughout the application process. If you require an accommodation to apply, please contact ApplicantAccommodations@dentsu.com.
Work location
Work model: Hybrid
Similar Job Opportunities
Skills, education and keywords
Skills: Microsoft Word, Google Docs, Adobe Creative Suite, Figma, Google Slides, Powerpoint, DC, Content Velocity, Dynamic Video, Modular Content Systems.
Education: Bachelor's degree in advertising, marketing, or related field (or equivalent experience).
Frequently asked questions about Copywriter, Performance Creative at dentsu
What does a Copywriter, Performance Creative at dentsu do?expand_more
A Copywriter, Performance Creative at dentsu is responsible for the following: Develop on-brand creative concepts and copy rooted in strategies for specific audiences; Partner with teams to create concepts that enhance response strategies and achieve client goals; Apply audience insights, strategic frameworks, and direct response best practices to work; and Stay current with latest trends and technologies such as DCO, Content Velocity, and Dynamic Video.
What are the requirements for this Copywriter, Performance Creative role?expand_more
dentsu is looking for candidates who meet the following requirements: 1-3 years of professional copywriting experience; Bachelor's degree in advertising, marketing, or related field (or equivalent experience); Experience writing for Online Display, Email, Social, Digital Experiences, and video scripts; Working knowledge of web usability/accessibility, advertising technologies, and development methods; Skilled in Microsoft Word and Google Docs; and Basic understanding of Adobe Creative Suite, Figma, Google Slides, and PowerPoint.