Content Strategist

About the Role

The Content Strategist serves as a creative bridge between complex NYC government concepts and the general public. Reporting to the Lead Digital Strategist, this role is essential for translating intricate city laws, policies, and processes into clear, accessible, and compelling plain language. The position sits at the intersection of information architecture, detailed research, and skilled copywriting, ensuring that guided experiences across nyc.gov are both user-friendly and compliant with the NYC web content style guide.

In this capacity, you will act as a translator for the city, interviewing subject matter experts to distill complex topics into understandable narratives. Your work involves creating content requirements, auditing existing digital features, and leveraging Google Analytics data to understand user behavior. The role demands a strategic mindset capable of managing strict deadlines while conducting quality assurance on broader content workstreams.

The Team and Mission

This position is part of the digital strategy efforts dedicated to improving how New Yorkers interact with city government. The team focuses on creating guided experiences that simplify the citizen journey, ensuring that information is not just available, but actually usable. Success in this role requires a deep understanding of the New York City landscape and the unique ways residents engage with municipal services.

Hiring Process

Candidates must demonstrate a portfolio of past work and possess at least 8 years of full-time experience in content strategy, editorial strategy, or information architecture. The selection process prioritizes those who can effectively navigate complex approval workflows involving legal, policy, and executive stakeholders.

Equal Opportunity

The NYC government is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees and applicants.

Work location

Work model: On-site

Graybar Building, 420, Lexington Avenue, Manhattan Community Board 5, Manhattan, New York County, New York, 10017, United States

New York, New York

Key Responsibilities

check_circleCreate content requirements and outlines for guided experiences across nyc.gov
check_circleWrite compelling plain language web copy in compliance with the NYC web content style guide
check_circleInterview subject matter experts to understand complex government topics
check_circleCreate and audit inventory of existing website features and functions
check_circleConduct research into city laws, policies, and processes
check_circleDeliver high-quality content artifacts on strict deadlines
check_circleConduct quality assurance and provide critical feedback on other content workstreams
check_circleIdentify and track key performance indicators for content deliverables
check_circleAnalyze user behavior using Google Analytics data to inform content strategy

Requirements

verified8+ years experience as content strategist, editorial strategist, or information architect
verifiedStrong copywriting skills with portfolio
verifiedExperience writing to a style guide
verifiedStrong research skills
verifiedBasic Google Analytics skills
verifiedExperience using user research to inform decision-making
verifiedBachelor's degree in Journalism, Communications, Creative writing, or Digital media
verifiedExperience working in government, higher education, or non-profit
verifiedExperience writing in plain language at sub-7th grade reading level
verifiedExperience with modern content management systems
verifiedExperience navigating complex approval workflows

Nice to Have

Bachelor's degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media). Experience working in government, higher education, or non-profit organization. Experience writing in plain language and at a sub-7th grade reading level. Experience working in a modern content management system. Experience navigating complex approval workflows and incorporating feedback from legal, policy, and executive stakeholders. Background in New York City with understanding of how New Yorkers interact with city government.

Company

VentureSoft

Industry

Information Technology & Services

Headquarters

Pleasanton, CA

Open Roles

VentureSoft operates as an Information Technology & Services firm headquartered in Pleasanton, CA, delivering comprehensive digital solutions to a global client base. The organization specializes in data intelligence, cloud transformation, cybersecurity, ERP implementation, and custom application development. Its technical expertise spans application and infrastructure outsourcing, technology strategy consulting, and business intelligence analytics. Specific capabilities include deploying CRM solutions via Sage and ERP systems utilizing both SAP and Sage platforms. The company serves more than 300 clients ranging from early-stage startups to Fortune 500 enterprises. By providing IT services and business consulting, VentureSoft supports the operational growth and technological advancement of its diverse customer portfolio. The firm prioritizes the satisfaction of its clients, employees, and partners, aiming to build enduring professional relationships that generate measurable long-term impact. Through a focus on innovation and strategic planning, VentureSoft helps organizations navigate complex technology landscapes. Its service model ensures that businesses receive tailored support for their digital transformation initiatives. The company maintains a global footprint while remaining rooted in its Pleasanton operations, offering a blend of technical depth and strategic insight to drive success across various industry sectors.

Skills, education and keywords

Skills: Information Architecture, Website Content Management, Copywriting, Google Analytics, User Research, Project Management, Content Management System.

Education: Bachelor's degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media) is desirable..

Frequently asked questions about Content Strategist at VentureSoft

What does a Content Strategist at VentureSoft do?expand_more

In this Content Strategist at VentureSoft role, you will create content requirements and outlines for guided experiences across nyc.gov; write compelling plain language web copy in compliance with the nyc web content style guide; interview subject matter experts to understand complex government topics; and create and audit inventory of existing website features and functions.

What are the requirements for this Content Strategist role?expand_more

To qualify for the Content Strategist at VentureSoft position, applicants should have: 8+ years experience as content strategist, editorial strategist, or information architect; Strong copywriting skills with portfolio; Experience writing to a style guide; Strong research skills; Basic Google Analytics skills; and Experience using user research to inform decision-making.

Where is the Content Strategist role at VentureSoft located?expand_more

Content Strategist at VentureSoft is based in Graybar Building, 420, Lexington Avenue, Manhattan Community Board 5, Manhattan, New York County, New York, 10017, United States. This is a on-site role.

Is this Content Strategist job remote, hybrid, or on-site?expand_more

VentureSoft has listed this Content Strategist role as on-site.

How much experience is required for this Content Strategist role?expand_more

Content Strategist at VentureSoft typically requires 8+ years of relevant experience at the senior level.

What skills do you need for the Content Strategist role at VentureSoft?expand_more

Key skills for Content Strategist at VentureSoft include Information Architecture; Website Content Management; Copywriting; Google Analytics; User Research; Project Management; and Content Management System.

What education is required for Content Strategist at VentureSoft?expand_more

Educational requirements for this role: Bachelor's degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media) is desirable..

What category does the Content Strategist role belong to?expand_more

Content Strategist at VentureSoft is part of the it job category on Recrutus.

About VentureSoft

The company serves more than 300 clients ranging from early-stage startups to Fortune 500 enterprises. By providing IT services and business consulting, VentureSoft supports the operational growth and technological advancement of its diverse customer portfolio. The firm prioritizes the satisfaction of its clients, employees, and partners, aiming to build enduring professional relationships that generate measurable long-term impact.

Through a focus on innovation and strategic planning, VentureSoft helps organizations navigate complex technology landscapes. Its service model ensures that businesses receive tailored support for their digital transformation initiatives. The company maintains a global footprint while remaining rooted in its Pleasanton operations, offering a blend of technical depth and strategic insight to drive success across various industry sectors.

Browse more roles: All VentureSoft jobs, it jobs on Recrutus.

About the Role

The Team and Mission

Hiring Process

Equal Opportunity

Work location

Key Responsibilities

Requirements

Nice to Have

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Skills, education and keywords

Frequently asked questions about Content Strategist at VentureSoft

About VentureSoft

Skills Required