Content Strategist — New York, NY at Ariel Partners

About the Team

NYC Digital Service is dedicated to ensuring that New York City services meet the unique needs of New Yorkers. The team focuses on creating guided digital experiences for nyc.gov, transforming complex government concepts into accessible information for the general public.

About the Role

As a Content Strategist, you will serve as a creative professional bridging the gap between intricate city policies and clear, user-friendly communication. Reporting to the Lead Digital Strategist, you will craft content requirements and outlines for guided experiences while writing compelling plain language web copy that adheres to the NYC web content style guide.

Your day will involve interviewing subject matter experts across NYC government to distill complex topics, auditing existing features, and analyzing user behavior through Google Analytics data. You will conduct deep research into city laws and processes, delivering high-quality content artifacts on strict deadlines while providing critical feedback on other content workstreams.

Hiring Process

If you are interested in learning more about this opportunity, please contact Irina Rozenberg at Recruiting@arielpartners.com at your earliest convenience.

Our Values & Culture

This role is supported by Ariel Partners, an elite provider of IT solutions committed to solving difficult problems. We value:

Integrity: Doing the right thing even when it hurts.
Commitment: To the long-term success and happiness of our customers, people, and partners.
Courage: To take on difficult challenges, accept new ideas, and embrace incremental failure.
Excellence: The constant pursuit of high standards.

Equal Opportunity

Ariel Partners is an Equal Opportunity Employer in accordance with federal, state, and local laws.

Work location

Work model: On-site

4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States

New York, New York

Key Responsibilities

check_circleCreate content requirements and outlines for guided experiences across nyc.gov
check_circleWrite compelling plain language web copy for guided experiences
check_circleInterview subject matter experts to understand complex topics
check_circleCreate and audit inventory of existing features and functions
check_circleConduct research into city laws, policies, and processes
check_circleConduct quality assurance and provide critical feedback on content workstreams
check_circleIdentify and track key performance indicators for content deliverables
check_circleAnalyze user behavior based on Google Analytics data

Requirements

verified8+ years experience as content strategist, editorial strategist, or information architect
verifiedStrong copywriting skills with portfolio
verifiedExperience writing to a style guide
verifiedBasic Google Analytics skills
verifiedExperience using user research to inform decision-making
verifiedBachelor's degree in Journalism, Communications, Creative writing, or Digital media (desirable)
verifiedExperience working in government, higher education, or non-profit (desirable)
verifiedExperience writing in plain language at sub-7th grade reading level (desirable)
verifiedExperience with modern content management systems (desirable)
verifiedBackground in New York City (desirable)

Nice to Have

Bachelor's degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media). Experience working in government, higher education, or non-profit organization. Experience writing in plain language and at a sub-7th grade reading level. Experience working in a modern content management system. Experience navigating complex approval workflows and incorporating feedback from legal, policy, and executive stakeholders. Background in New York City with understanding of how New Yorkers interact with city government.

Skills, education and keywords

Skills: Information Architecture, Website Content Management, Copywriting, Google Analytics, User Research, Content Management System.

Education: Bachelor's degree in relevant fields (e.g., Journalism, Communications) is desirable.

Frequently asked questions about Redesign Content Strategist at Ariel Partners

What does a Redesign Content Strategist at Ariel Partners do?expand_more

Day-to-day, the Redesign Content Strategist at Ariel Partners will create content requirements and outlines for guided experiences across nyc.gov; write compelling plain language web copy for guided experiences; interview subject matter experts to understand complex topics; and create and audit inventory of existing features and functions.

What are the requirements for this Redesign Content Strategist role?expand_more

To qualify for the Redesign Content Strategist at Ariel Partners position, applicants should have: 8+ years experience as content strategist, editorial strategist, or information architect; Strong copywriting skills with portfolio; Experience writing to a style guide; Basic Google Analytics skills; Experience using user research to inform decision-making; and Bachelor's degree in Journalism, Communications, Creative writing, or Digital media (desirable).

Where is the Redesign Content Strategist role at Ariel Partners located?expand_more

Redesign Content Strategist at Ariel Partners is based in 4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States. This is a on-site role.

Is this Redesign Content Strategist job remote, hybrid, or on-site?expand_more

Ariel Partners has listed this Redesign Content Strategist role as on-site.

How much experience is required for this Redesign Content Strategist role?expand_more

Redesign Content Strategist at Ariel Partners typically requires 8+ years of relevant experience at the senior level.

What skills do you need for the Redesign Content Strategist role at Ariel Partners?expand_more

Key skills for Redesign Content Strategist at Ariel Partners include Information Architecture; Website Content Management; Copywriting; Google Analytics; User Research; and Content Management System.

What education is required for Redesign Content Strategist at Ariel Partners?expand_more

Educational requirements for this role: Bachelor's degree in relevant fields (e.g., Journalism, Communications) is desirable.

What category does the Redesign Content Strategist role belong to?expand_more

Redesign Content Strategist at Ariel Partners is part of the it job category on Recrutus.

Redesign Content Strategist