Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

About Klaviyo

At Klaviyo, we value the unique backgrounds, experiences, and perspectives each of us brings to our workplace. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond traditional job requirements. We empower creators to own their own destiny by making first-party data accessible and actionable like never before. To reach our goals, we need a crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers.

We are committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment, or any other characteristic protected by applicable law.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

About the Role

This role sits at the intersection of storytelling, pipeline generation, and editorial operations. As the Content Marketing Lead, you will own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content. You will lead the creation of content that builds market trust, shapes perception, supports go-to-market priorities, and drives measurable business outcomes across segments and regions.

You will partner closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally. This person will own content from ideation through publication and measurement across formats including gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio.

A critical part of this role is helping Klaviyo modernize how content gets made. The ideal candidate has hands-on experience building or operating AI-assisted editorial production systems, including vibe coding workflows in tools like Claude Code or Claude CoWork, and can help improve the speed, consistency, and scalability of content production globally.

Hiring Process & Application

We use Covey as part of our hiring and/or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process, we provide Covey with job requirements and candidate submitted applications.

By participating in Klaviyo's interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

Privacy & Legal

By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Travel Expectations

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.