Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership
Not Disclosed•Full-TimeOn-site
location_onMayor's Walk, Beacon Hill, Boston, Suffolk County, Massachusetts, 02108, United States
About Klaviyo
We empower creators to own their destiny by making first-party data accessible and actionable like never before. At Klaviyo, we value the unique backgrounds, experiences, and perspectives each of us brings to the workplace. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements.
If you're a close but not exact match with the description, we hope you'll still consider applying. To learn more about life at Klaviyo and how we support our crew of remarkable creators, visit klaviyo.com/careers.
Work location
Work model: On-site
Mayor's Walk, Beacon Hill, Boston, Suffolk County, Massachusetts, 02108, United States
Boston, Massachusetts
Key Responsibilities
- check_circleLead creation of high-impact assets including ebooks, white papers, webinars, video, and audio
- check_circleDesign and optimize AI-assisted editorial workflows using tools like Claude Code or AirOps
- check_circlePartner with product marketing, PR, sales, and brand teams to align content with business goals
- check_circleRepurpose research and customer narratives into multi-format content programs for global reach
- check_circleDevelop and execute global content strategy for campaigns, demand generation, and thought leadership
- check_circleEstablish performance frameworks to track lead generation, pipeline influence, and engagement metrics
- check_circleManage external agencies and freelancers to ensure timely delivery of high-quality content
Requirements
- verified8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments
- verifiedHands-on experience with AI-assisted editorial production systems
- verifiedExperience with vibe coding workflows in tools like Claude Code or Claude CoWork
- verifiedExperience with AirOps is a strong plus
- verifiedFamiliarity with CMS platforms, Google Docs, and analytics tools
Nice to Have
Experience with AirOps.
Benefits & Perks
check_circleParticipation in the company's annual cash bonus plancheck_circleVariable compensation (OTE) for sales and customer success rolescheck_circleEquity compensationcheck_circleSign-on paymentsComprehensive range of health, welfare, and wellbeing benefits
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Frequently asked questions about Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership at Klaviyo
What does a Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership at Klaviyo do?expand_more
In this Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership at Klaviyo role, you will lead creation of high-impact assets including ebooks, white papers, webinars, video, and audio; design and optimize ai-assisted editorial workflows using tools like claude code or airops; partner with product marketing, pr, sales, and brand teams to align content with business goals; and repurpose research and customer narratives into multi-format content programs for global reach.
What are the requirements for this Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership role?expand_more
To qualify for the Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership at Klaviyo position, applicants should have: 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments; Hands-on experience with AI-assisted editorial production systems; Experience with vibe coding workflows in tools like Claude Code or Claude CoWork; Experience with AirOps is a strong plus; and Familiarity with CMS platforms, Google Docs, and analytics tools.
Where is the Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership role at Klaviyo located?expand_more
Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership at Klaviyo is based in Mayor's Walk, Beacon Hill, Boston, Suffolk County, Massachusetts, 02108, United States. This is a on-site role.
Is this Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership job remote, hybrid, or on-site?expand_more
Klaviyo has listed this Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership role as on-site.
How much experience is required for this Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership role?expand_more
Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership at Klaviyo typically requires 8+ years of relevant experience at the lead level.
What skills do you need for the Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership role at Klaviyo?expand_more
Key skills for Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership at Klaviyo include Ai-Assisted Editorial Production Systems; Vibe Coding Workflows; Claude Code; Claude Cowork; Airops; CMS Platforms; Google Docs; and Analytics Tools.
What category does the Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership role belong to?expand_more
Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership at Klaviyo is part of the pr, advertising & marketing job category on Recrutus.
About Klaviyo
Klaviyo is a marketing services firm headquartered in Boston, Massachusetts, that operates as an autonomous B2C customer relationship management platform. The company integrates marketing automation, analytics, and customer service tools into a single unified solution powered by its proprietary data platform and artificial intelligence. This infrastructure allows businesses to gain deeper insights into their customer base while streamlining operational workflows.
The platform serves over 193,000 brands, including Mattel, Glossier, Daily Harvest, and Liquid Death. These organizations utilize Klaviyo to deliver personalized one-to-one customer experiences at scale. By combining data-driven insights with automated execution, the company enables its clients to improve operational efficiency and drive revenue growth.
Through its focus on unifying data and engagement tools, Klaviyo provides a comprehensive environment for direct-to-consumer brands to understand their audiences and expand their market presence. The solution is designed to support businesses in navigating the complexities of modern digital marketing without requiring disparate systems.
Browse more roles: All Klaviyo jobs, pr, advertising & marketing jobs on Recrutus.