Brand Marketing Manager
Not Disclosed•Full-TimeOn-site
location_onNorth Rexford Drive, Beverly Hills, Los Angeles County, California, 90210, United States
Why Join ALO?
Mindful movement is at the core of why we do what we do at ALO—it's our calling. Because mindful movement in the studio leads to better living, it changes who yogis are off the mat, making their lives and their communities better. That's the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
About the Role
The Brand Marketing Manager for Alo Wellness Club (AWC) Digital Studios will lead culturally relevant, brand-first marketing strategies that drive platform growth and member acquisition among next-generation consumers, with a specific focus on Gen Z and Millennials. This role serves as a key connector across the broader Alo ecosystem, bringing together brand storytelling, creator strategy, and growth initiatives to build awareness, relevance, and conversion.
You will be responsible for developing integrated campaigns that position AWC at the center of wellness, culture, and community. The ideal candidate deeply understands digital culture, creator ecosystems, campus culture, and emerging wellness trends, knowing how to translate cultural insights into scalable marketing programs that grow the platform. You will work cross-functionally with Influencer, Paid Media, Social, PR, CRM, Product, and Content teams to align messaging, launches, and growth priorities across channels.
Culture & Values
At ALO, we believe in the power of mindful movement to transform lives. We are looking for individuals who are passionate about wellness, fitness, culture, and emerging consumer trends. Our environment thrives on collaboration, creativity, and a deep understanding of the communities we serve.
Application Process
To apply, please submit your resume and a cover letter detailing your experience with culturally relevant, digital-first campaigns and your passion for the wellness space. We review applications on a rolling basis and look forward to hearing from you.
Work location
Work model: On-site
North Rexford Drive, Beverly Hills, Los Angeles County, California, 90210, United States
Beverly Hills, California
Key Responsibilities
- check_circleLead development and execution of integrated brand marketing campaigns to drive awareness and member acquisition
- check_circlePartner cross-functionally with Influencer, Social, Paid Media, PR, CRM, Product, and Creative teams to align messaging
- check_circleOwn and evolve the Alo Wellness Club College Program and Gen Z ambassador strategy including recruitment and events
- check_circleDevelop creator and influencer strategies to drive brand affinity and measurable growth with a focus on emerging voices
- check_circleCollaborate with Growth and Paid teams to translate insights into scalable paid acquisition opportunities across platforms
- check_circlePartner with Social and Creative teams to shape platform-native storytelling and content strategies for wellness audiences
- check_circleDevelop marketing moments, launches, partnerships, and experiential activations to drive awareness and conversion
- check_circleDefine and track KPIs across awareness, acquisition, and conversion to optimize marketing performance and platform growth
- check_circleBuild culturally relevant marketing initiatives positioning AWC within fitness, wellness, fashion, and creator culture
- check_circleMonitor cultural trends, social behavior, and wellness conversations to identify emerging opportunities
Requirements
- verified6–8+ years of experience in brand marketing, influencer marketing, social strategy, growth marketing, or integrated campaigns
- verifiedExperience managing or scaling Gen Z ambassador, campus, or grassroots community programs
- verifiedStrong understanding of creator ecosystems, influencer partnerships, and community-led marketing strategies
Benefits & Perks
check_circlePTO policycheck_circlePerformance bonusescheck_circleLong term incentives
Similar Job Opportunities
Frequently asked questions about Brand Marketing Manager at Friends Center Corporation
What does a Brand Marketing Manager at Friends Center Corporation do?expand_more
Day-to-day, the Brand Marketing Manager at Friends Center Corporation will lead development and execution of integrated brand marketing campaigns to drive awareness and member acquisition; partner cross-functionally with influencer, social, paid media, pr, crm, product, and creative teams to align messaging; own and evolve the alo wellness club college program and gen z ambassador strategy including recruitment and events; and develop creator and influencer strategies to drive brand affinity and measurable growth with a focus on emerging voices.
What are the requirements for this Brand Marketing Manager role?expand_more
To qualify for the Brand Marketing Manager at Friends Center Corporation position, applicants should have: 6–8+ years of experience in brand marketing, influencer marketing, social strategy, growth marketing, or integrated campaigns; Experience managing or scaling Gen Z ambassador, campus, or grassroots community programs; and Strong understanding of creator ecosystems, influencer partnerships, and community-led marketing strategies.
Where is the Brand Marketing Manager role at Friends Center Corporation located?expand_more
Brand Marketing Manager at Friends Center Corporation is based in North Rexford Drive, Beverly Hills, Los Angeles County, California, 90210, United States. This is a on-site role.
Is this Brand Marketing Manager job remote, hybrid, or on-site?expand_more
Friends Center Corporation has listed this Brand Marketing Manager role as on-site.
How much experience is required for this Brand Marketing Manager role?expand_more
Brand Marketing Manager at Friends Center Corporation typically requires 6–8 years of relevant experience at the senior level.
What category does the Brand Marketing Manager role belong to?expand_more
Brand Marketing Manager at Friends Center Corporation is part of the pr, advertising & marketing job category on Recrutus.