Associate Director of Social Media — Philadelphia, PA

About the University of Pennsylvania

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. Consistently ranked among the top 10 universities in the U.S. News & World Report survey, Penn is an Ivy League institution with 12 highly-regarded schools that foster a distinctive interdisciplinary approach to scholarship. Named one of America's Best Large Employers by Forbes in 2023, Penn offers a unique working environment within a historic, urban campus surrounded by educational, cultural, and recreational opportunities. Philadelphia serves as a vibrant home for work and play, offering a lively atmosphere and wide variety of experiences.

About the Wharton School

Founded in 1881 as the world's first collegiate business school, the Wharton School shapes the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in Philadelphia and San Francisco, Wharton supports a dynamic community of over 850 staff, 235 renowned professors, and thousands of students. The school's global network includes over 104,000 alumni who transform business every day. Wharton is home to a diverse community bringing a wide range of skills, experiences, and perspectives to advance the future of business education.

About the Role

Reporting to the Senior Director of Social Media, the Associate Director, Social Media leads the development and distribution of content that translates complex academic scholarship into high-impact digital storytelling. This role is central to promoting Wharton's faculty thought leadership and knowledge dissemination, primarily managing social media channels for Knowledge at Wharton, the School's online business journal. With an audience of nearly 300,000 followers, the position serves as a key partner to faculty and cross-functional Marketing & Communications staff, both within the central office and research initiatives.

The Associate Director proactively identifies opportunities to elevate research and shape integrated distribution plans for key target audiences, including industry professionals, prospective students, and alumni. The role works to advance the Dean's Office priorities regarding faculty research, influencing how Wharton makes its intellectual capital accessible globally. By leveraging analytics, social listening, and industry trends, the Associate Director ensures continuous improvement in outcomes and strategy.

Hiring Process

Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin, citizenship status, age, disability, veteran status, or any class protected under applicable federal, state, or local law. Special requirements may include a background check after a conditional job offer is made, with consideration tailored to the specific requirements of the job.

Equal Opportunity & Culture

The University of Pennsylvania is an equal opportunity employer. The University's special character is reflected in the wide variety of backgrounds, experiences, and perspectives of the Penn community. We seek talented faculty and staff who will constitute a vibrant community and help create an educational and working environment that best supports the University's commitment to excellence in teaching, research, and scholarship.

Work location

Work model: On-site

2706, North Fairhill Street, West Kensington, North Philadelphia, Philadelphia, Philadelphia County, Pennsylvania, 19133, United States

Philadelphia, Pennsylvania

Key Responsibilities

check_circleLead planning and execution of social media initiatives for Knowledge at Wharton and related channels
check_circleTranslate and promote Wharton faculty research and thought leadership through digestible social media content
check_circleLead community management efforts to engage with audiences in real-time across platforms
check_circleDevelop and maintain relationships with internal and external staff to identify research storytelling opportunities
check_circlePromote events organized by faculty and research centers through coordinated social media planning
check_circleManage day-to-day operations of social media channels including content ideation, development, and publishing
check_circleSupport faculty with establishing and developing their personal social media presences and optimizing profiles
check_circleOwn social media analytics and reporting to measure success and inform strategic decisions

Requirements

verifiedBachelor's degree and 3-5 years of work experience in social or digital media, marketing, communications, public relations or journalism
verifiedExcellent writing skills
verifiedExpertise in social and digital media platforms (LinkedIn, YouTube, Instagram, Reddit, Twitter, Facebook, Bluesky, Threads)
verifiedExpertise in social media analytics
verifiedExpertise in social media content creation including short-form video editing
verifiedStrong news judgement
verifiedBackground checks may be required

Nice to Have

Bachelor's degree in Communications, Marketing, Media or similar field; Knowledge of or interest in business topics such as AI and analytics, finance, entrepreneurship, management, marketing, public policy and social impact; Experience in education or research communications and/or with high-profile corporate brand(s), particularly working with faculty, academics, researchers, or executives; Expertise in graphic design, photography, and/or video editing; Experience with paid social media advertising and digital analytics platforms.

Benefits & Perks

check_circleComprehensive medical, prescription, behavioral health, dental, vision, and life insurancecheck_circleFlexible spending accounts for eligible health care and dependent care expensescheck_circleTuition assistance for employees, spouses, and dependent children at Penn and other institutionscheck_circleGenerous retirement plans including Basic, Matching, and Supplemental options via TIAA and Vanguard

Skills, education and keywords

Skills: Linkedin, Youtube, Instagram, Reddit, Twitter, Facebook, Bluesky, Threads, Social Media Analytics, Social Listening.

Education: Bachelor's degree required with 3-5 years experience or equivalent combination of education and experience; Bachelor's degree in Communications, Marketing, Media or similar field preferred.

Frequently asked questions about Associate Director, Social Media, Marketing and Communication, Wharton School at Penn Medicine, University of Pennsylvania Health System

What does a Associate Director, Social Media, Marketing and Communication, Wharton School at Penn Medicine, University of Pennsylvania Health System do?expand_more

In this Associate Director, Social Media, Marketing and Communication, Wharton School at Penn Medicine, University of Pennsylvania Health System role, you will lead planning and execution of social media initiatives for knowledge at wharton and related channels; translate and promote wharton faculty research and thought leadership through digestible social media content; lead community management efforts to engage with audiences in real-time across platforms; and develop and maintain relationships with internal and external staff to identify research storytelling opportunities.

What are the requirements for this Associate Director, Social Media, Marketing and Communication, Wharton School role?expand_more

Penn Medicine, University of Pennsylvania Health System is looking for candidates who meet the following requirements: Bachelor's degree and 3-5 years of work experience in social or digital media, marketing, communications, public relations or journalism; Excellent writing skills; Expertise in social and digital media platforms (LinkedIn, YouTube, Instagram, Reddit, Twitter, Facebook, Bluesky, Threads); Expertise in social media analytics; Expertise in social media content creation including short-form video editing; and Strong news judgement.

Where is the Associate Director, Social Media, Marketing and Communication, Wharton School role at Penn Medicine, University of Pennsylvania Health System located?expand_more

Associate Director, Social Media, Marketing and Communication, Wharton School at Penn Medicine, University of Pennsylvania Health System is based in 2706, North Fairhill Street, West Kensington, North Philadelphia, Philadelphia, Philadelphia County, Pennsylvania, 19133, United States. This is a on-site role.

Is this Associate Director, Social Media, Marketing and Communication, Wharton School job remote, hybrid, or on-site?expand_more

Penn Medicine, University of Pennsylvania Health System has listed this Associate Director, Social Media, Marketing and Communication, Wharton School role as on-site.

How much experience is required for this Associate Director, Social Media, Marketing and Communication, Wharton School role?expand_more

Associate Director, Social Media, Marketing and Communication, Wharton School at Penn Medicine, University of Pennsylvania Health System typically requires 3–5 years of relevant experience at the mid level level.

What skills do you need for the Associate Director, Social Media, Marketing and Communication, Wharton School role at Penn Medicine, University of Pennsylvania Health System?expand_more

Key skills for Associate Director, Social Media, Marketing and Communication, Wharton School at Penn Medicine, University of Pennsylvania Health System include Linkedin; Youtube; Instagram; Reddit; Twitter; Facebook; Bluesky; and Threads.

What education is required for Associate Director, Social Media, Marketing and Communication, Wharton School at Penn Medicine, University of Pennsylvania Health System?expand_more

Educational requirements for this role: Bachelor's degree required with 3-5 years experience or equivalent combination of education and experience; and Bachelor's degree in Communications, Marketing, Media or similar field preferred.

What category does the Associate Director, Social Media, Marketing and Communication, Wharton School role belong to?expand_more

Associate Director, Social Media, Marketing and Communication, Wharton School at Penn Medicine, University of Pennsylvania Health System is part of the pr, advertising & marketing job category on Recrutus.

Associate Director, Social Media, Marketing and Communication, Wharton School