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  1. Home
  2. chevron_right
  3. sales
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  5. Assistant Store Manager
Cycle Gear Inc. logo

Assistant Store Manager

Not Disclosed•Full-TimeOn-site

location_onVirginia Union University, Admiral Street, Northside, Richmond, Virginia, 23232, United States

Apply Now

About the Role

As an Assistant Store Manager (ASM), you will share responsibility for managing the store's team members and driving the overall success of the location. You will hold Sales Associates accountable for meeting sales goals by ensuring they provide friendly, enthusiastic customer service. This role requires maintaining a strong sense of product knowledge to provide in-depth information on features and benefits to both customers and the team. You will also assist with all store operations, including opening and closing procedures, administering returns and store credit, managing special orders, and dividing tasks among Sales Associates.

Our Core Values

Our five core values drive everything we do:

Aim For The Podium

We provide an outstanding shopping experience and deliver exceptional customer service. As the lead sales driver for the team, you will provide training, lead by example, and communicate sales goals. You will demonstrate ownership of store presentation by assigning and assisting with cleaning, stocking, organizing, and merchandising tasks. Additionally, you will stay up-to-date with our brand, product knowledge, company information, and sales events, truly becoming a resource to the store's team members and our customer base.

Take Risks; Wear a Helmet

It never hurts to try something new. We are always looking to grow and progress and want to hear all your new ideas. Don't be afraid to fail; no one is right all the time, but you can always be well-prepared.

Share The Road

We take the health, safety, and wellness of our employees seriously. Our Wellness program and safety committee offer workshops, classes, and resources to all team members. Our Diversity, Equity, and Inclusion council and employee resource groups promote open and honest communication, remove barriers, and champion policies to build a more equitable environment. We expect you to do the right thing and lead by example with a friendly and upbeat personality.

Keep It Real

You will earn an hourly base rate with the chance to earn commission on a tiered system based on meeting sales goals, with additional sales incentives available. We strongly value training and development; your first fiscal month of employment will be base pay only so you can focus on learning.

Fuel Your Passion

Work in an industry you are passionate about! We are a growing company that promotes from within, offering career opportunities. You will have exciting opportunities to represent Cycle Gear at special events like the International Motorcycle Show and motocross races. We have the best customers! Riders are passionate, friendly, charitable, and community-minded people, and you will get to interact with them every day.

Work location

Work model: On-site

location_on

Virginia Union University, Admiral Street, Northside, Richmond, Virginia, 23232, United States

Richmond, Virginia

Key Responsibilities

  • check_circleManage store team members and hold Sales Associates accountable for meeting sales goals
  • check_circleMaintain product knowledge and provide in-depth information on features and benefits to customers
  • check_circleAssign and assist with cleaning, stocking, organizing, and merchandising tasks to maintain store presentation
  • check_circleRepresent the company at special events such as motorcycle shows and motocross races
  • check_circleLead sales efforts by providing training and communicating sales targets to the team
  • check_circleDivide tasks among Sales Associates to ensure efficient store workflow
  • check_circleOversee store operations including opening, closing, returns, store credit, and special orders

Benefits & Perks

check_circlePaid Time Offcheck_circle401K retirement plancheck_circleEmployee discountcheck_circleDailyPay voluntary benefit for instant access to earned wagesWellness program with workshops, classes, and resources
Cycle Gear Inc. cover image
Cycle Gear Inc. logo
Company

Cycle Gear Inc.

Industry

Retail

Headquarters

Benicia, California

Open Roles

1

Good stuff for motorbikes

Cycle Gear Inc., headquartered in Benicia, California, operates as a prominent retailer within the motorcycle industry, specializing in parts, apparel, and accessories. Since its founding in 1974 in Northern California, the company has expanded significantly to include over 160 store locations across 39 states. As a key member of the Comoto Family of Brands, Cycle Gear serves motorcycle enthusiasts nationwide by offering a wide selection of top-tier brands alongside competitive pricing. The retailer distinguishes itself through a focus on comprehensive customer service and an extensive inventory available both in physical locations and online. Beyond commerce, Cycle Gear actively supports the growth of the sport by sponsoring grassroots racing events and hosting more than 1,000 bike nights annually at its stores. The company also contributes to local and national motorcycle charities while maintaining membership in and donating to organizations such as the AMA, Blue Ribbon Coalition, Motorcycle Industry Council, and ORBA to advocate for riders' rights. Operating under the mission to fuel America's passion to ride, the company remains dedicated to advancing the experience of powersports enthusiasts. This commitment to the community and the industry has established Cycle Gear as a major force in the retail sector, continuing its trajectory of growth while maintaining strong ties to the motorcycling culture.

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Frequently asked questions about Assistant Store Manager at Cycle Gear Inc.

What does a Assistant Store Manager at Cycle Gear Inc. do?expand_more
Day-to-day, the Assistant Store Manager at Cycle Gear Inc. will manage store team members and hold sales associates accountable for meeting sales goals; maintain product knowledge and provide in-depth information on features and benefits to customers; assign and assist with cleaning, stocking, organizing, and merchandising tasks to maintain store presentation; and represent the company at special events such as motorcycle shows and motocross races.
Where is the Assistant Store Manager role at Cycle Gear Inc. located?expand_more
Assistant Store Manager at Cycle Gear Inc. is based in Virginia Union University, Admiral Street, Northside, Richmond, Virginia, 23232, United States. This is a on-site role.
Is this Assistant Store Manager job remote, hybrid, or on-site?expand_more
Cycle Gear Inc. has listed this Assistant Store Manager role as on-site.
How much experience is required for this Assistant Store Manager role?expand_more
Candidates for Assistant Store Manager at Cycle Gear Inc. should have mid level.
What category does the Assistant Store Manager role belong to?expand_more
Assistant Store Manager at Cycle Gear Inc. is part of the sales job category on Recrutus.

About Cycle Gear Inc.

Cycle Gear Inc., headquartered in Benicia, California, operates as a prominent retailer within the motorcycle industry, specializing in parts, apparel, and accessories. Since its founding in 1974 in Northern California, the company has expanded significantly to include over 160 store locations across 39 states. As a key member of the Comoto Family of Brands, Cycle Gear serves motorcycle enthusiasts nationwide by offering a wide selection of top-tier brands alongside competitive pricing.

The retailer distinguishes itself through a focus on comprehensive customer service and an extensive inventory available both in physical locations and online. Beyond commerce, Cycle Gear actively supports the growth of the sport by sponsoring grassroots racing events and hosting more than 1,000 bike nights annually at its stores. The company also contributes to local and national motorcycle charities while maintaining membership in and donating to organizations such as the AMA, Blue Ribbon Coalition, Motorcycle Industry Council, and ORBA to advocate for riders' rights.

Operating under the mission to fuel America's passion to ride, the company remains dedicated to advancing the experience of powersports enthusiasts. This commitment to the community and the industry has established Cycle Gear as a major force in the retail sector, continuing its trajectory of growth while maintaining strong ties to the motorcycling culture.

Browse more roles: All Cycle Gear Inc. jobs, sales jobs on Recrutus.

Recrutus

Curating the world's most innovative career opportunities. We bridge the gap between visionary talent and industry-leading companies.

Search roles by city, category, skill, or job type — explore verified US employers, salary benchmarks, and remote-friendly teams hiring nationwide.

publiclanguageshare
Job seekers
Browse jobsCompanies hiringRemote jobsJobs by locationJobs by cityJobs by categoryJobs by skillCareer guidesCareer blogSalary insights
Job types
Contractor jobsFull-Time jobsIntern jobsOther jobsPart-Time jobsPer-Diem jobsTemporary jobsVolunteer jobs
Top states
Jobs in TexasJobs in CaliforniaJobs in New YorkJobs in FloridaJobs in North CarolinaJobs in OhioAll states →
Top categories
Healthcare & Nursing jobsLogistics & Warehouse jobsEngineering jobsIT jobsSales jobsHospitality & Catering jobsAccounting & Finance jobs
Popular skills
CDL-A jobsExcel jobsEnglish jobsBLS jobs
Featured employers
Company
About usFAQContactPrivacy policyUS privacy notice

Recrutus helps candidates discover roles that match their skills and helps teams reach qualified applicants faster. Browse by metro, discipline, or work style — from internships to senior leadership.

© 2026 Recrutus. All rights reserved.
Terms of serviceCookie policyAcceptable useDMCA policyEmployer termsCandidate terms
check_circle
check_circleDiversity, Equity, and Inclusion council and employee resource groups
check_circleCommission on a tiered system based on sales goals
check_circleSales incentives and SPIFFS
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Quick Overview

Experience

Mid Level

Job Type

Full-Time

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