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Zumba is a 7081 Privately Held in the Wellness and Fitness Services industry, founded 2001, headquartered in Hallandale, Florida 33009, US.
The team focuses on fitness education, fitness apparel, home dvd, and dance.
Zumba operates as a premier wellness and fitness services provider headquartered in Hallandale, Florida. Since its establishment in 2001, the organization has expanded to become the largest branded fitness company globally, serving more than 15 million weekly participants across 186 countries with over 200,000 active locations. The brand is recognized for its signature approach to exercise, which combines infectious global rhythms with accessible choreography to create a high-energy, total-body workout experience.
The company portfolio includes the original Zumba program alongside ten distinct specialty classes tailored for various demographics, ranging from aquatic sessions to programs designed for children and active older adults. In 2016, the brand introduced STRONG by Zumba, a non-dance, HIIT-based workout utilizing synced music motivation. Beyond live classes, Zumba supports its community through a wide array of consumer products, including instructional DVDs, video games, original music, activewear, and footwear. The ecosystem is further enhanced by interactive Fitness-Concert events and digital resources available through the ZLife blog and social media channels.
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