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Life is Good is a 833 Privately Held in the Retail Apparel and Fashion industry, founded 1994, headquartered in Boston, Massachusetts 02210, US.
The team focuses on Emotional Health, Apparel, Accessories, Optimism, Licensing, among other areas.
Life is Good operates within the retail apparel and fashion industry, with headquarters in Boston, Massachusetts. Founded by brothers Bert and John Jacobs, the company began in 1994 after years of traveling the East Coast selling t-shirts from a van. Starting with only $78, the founders created their first shirt to counter negative news, establishing a brand built on the philosophy of focusing on the positive. The company logo was inspired by the creative bedtime stories of their mother, Joan Jacobs, who raised six children with limited means but abundant imagination.
The brand serves customers seeking apparel that promotes optimism and resilience. Joan Jacobs is honored as the original Playmaker, a concept representing those who help children heal and thrive through play. In her memory, the company donates more than 10% of its annual net profits to the Life is Good Playmaker Project. This initiative supports efforts to raise the next generation of optimists, reflecting the founders' commitment to the values instilled by their mother. The organization continues to grow from its humble origins into a recognized entity in the fashion sector, maintaining its core mission of spreading joy and hope through its products and charitable work.
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