The Director of SEO and Agentic Search leads the Growth Team at LawnStarter, a leading home services marketplace, to drive organic discovery and AI-powered visibility across its brand portfolio. This strategic role focuses on shifting from traditional ranking optimization to securing citations in AI search engines like Google AI Overviews and ChatGPT by leveraging unique first-party data and external brand authority. Key responsibilities include defining the vision for organic strategy, managing technical SEO infrastructure, directing content production, and building a lean team to execute a new playbook for the AI era. The position offers the appeal of high visibility with direct reporting to the CMO, significant autonomy to shape company-wide priorities, and the opportunity to build a fresh strategy without engineering bottlenecks using a no-code publishing platform.