Vertical Digital Marketing Specialist (B2B)
Not Disclosed•Full-TimeHybrid
location_on2, Sunset River, Deerfield, El Camino Real, Irvine, Orange County, California, 92604, United States
Logitech is the sweet spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. The Logitech for Business (L4B) Digital Marketing team drives growth by connecting with priority vertical markets: Education, Government, and Healthcare. We are a global organization that empowers collaboration and fosters play, helping teams learn from anywhere without compromising productivity. Our culture is built on trust, connectivity, and growth, valuing diversity and celebrating all our differences.
As a Vertical Digital Marketing Specialist, you will serve as the primary engine for vertical execution, combining high-volume program management with tactical campaign support to drive lead generation and pipeline growth. Reporting to the Head of Digital Marketing, you will be responsible for the end-to-end execution of digital programs tailored to our key verticals. Your day will involve leading technical setup and launch coordination, managing paid media and content syndication, and collaborating with content teams on Answer Engine Optimization (AEO) and SEO tactics. You will also act as a liaison for external agencies, ensuring creative assets and campaign technicals are delivered on schedule while monitoring budget allocation and performance metrics.
Success at Logitech is defined by our core behaviors: Be Yourself, Be Open, Stay Hungry and Humble, Collaborate, Challenge, Decide, and Just Do. We share a passion for equality and the environment, and we believe in creating an inclusive culture where authentic people thrive.
Logitech is dedicated to empowering our teams wherever they are. This is a full-time remote role with a location strategy focusing on hybrid candidates from the metro areas of San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; and Toronto, Canada. Our hybrid work model allows for flexibility, with some employees working remotely and others working on-premises, depending on team needs.
We want to meet you! If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We believe that good health means more than just medical care and support a culture that encourages individuals to achieve physical, financial, emotional, intellectual, and social wellbeing.
Logitech is an amazing place to work because it is inclusive by nature as well as by design. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, please contact us for assistance.
Work model: Hybrid
2, Sunset River, Deerfield, El Camino Real, Irvine, Orange County, California, 92604, United States
Irvine, California
Experience in B2B technology or related industry. Experience in marketing to vertical industries (Education, Government, Healthcare). Experience with budget management and vendor/agency relationships.
Skills: Google Analytics, Adobe Analytics, Salesforce, Google Ads, Linkedin Campaign Manager, Seo, Aeo, Ai.
Education: Bachelor's degree in Marketing, Business, Communications, or equivalent industry experience.
Logitech designs software-enabled hardware solutions that enhance performance in gaming and productivity, while prioritizing comfort, precision, and speed. Based in San Jose, California, the company connects users to the digital world through innovative, human-centric technology. Its products cater to gamers, professionals, and creators, enabling seamless interaction, creativity, and collaboration. As a Swiss-founded manufacturer with a global footprint, Logitech operates in nearly every country, shipping over 3.5 million items weekly. Committed to sustainability, the company integrates eco-conscious design principles to minimize environmental impact while advancing performance across its portfolio.
Browse more roles: All Logitech jobs, pr, advertising & marketing jobs on Recrutus.
Experience
Mid Level
Education
Bachelor's degree in Marketing, Business, Communications, or equivalent industry experience
Job Type
Full-Time
