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  1. Home
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  3. pr, advertising & marketing
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  5. Sr. Marketing Program Manager
Stanford Institute for Human-Centered Artificial Intelligence (HAI) logo

Sr. Marketing Program Manager

Not Disclosed•Full-TimeHybrid

location_on743, Cooksey Lane, Santa Clara County, California, 94305, United States

Apply Now

About the Team

Stanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact. We invite you to be part of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world.

Success at the GSB is defined by The GSB Way—a commitment to shared purpose, community, and excellence in all that we do. We seek individuals who elevate themselves and those around them through the practice of academic candor, generous collaboration, and bringing curiosity and rigor to solving meaningful problems. At the GSB, impact means taking ownership and contributing to a purpose-driven, collaborative, and high-performing community in service to the institution's mission.

About the Role

The Stanford GSB Admissions Office seeks a Senior Marketing Program Manager to help shape the future of marketing for our MBA and MSx programs. This role is designed to put Stanford GSB on the radar of the world's most promising future leaders by developing and executing innovative, multi-channel programs.

In this position, you will challenge conventions and experiment boldly. From pioneering our TikTok strategy to empowering students as content creators, you will use creativity and analytics to drive measurable growth in awareness and applications. This isn't just program management; it is devising, launching, and owning marketing programs that move people. You will partner and collaborate across the GSB Admissions team, the broader GSB organization, and Stanford University, managing budgets and projects from idea to execution.

Your day will involve incubating a student content creator community to develop authentic storytelling, designing groundbreaking programs that transform current students into brand ambassadors, and overseeing the production of short-form video content. You will work closely with Admissions leadership, Communications, and the Career Management Center to brainstorm and connect, ensuring that every campaign sparks conversation and turns passive viewers into active participants in the GSB story.

Hiring Process

Interested candidates are invited to apply through the Stanford University careers portal. The application process typically involves a review of qualifications followed by interviews with the hiring team and potential cross-functional partners.

Equal Opportunity

Stanford University is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. The University is committed to providing reasonable accommodations to applicants and employees with disabilities.

Work location

Work model: Hybrid

location_on

743, Cooksey Lane, Santa Clara County, California, 94305, United States

California

Key Responsibilities

  • check_circleDevelop and execute multi-channel marketing strategies to drive prospective student awareness and applications
  • check_circleLaunch and manage social media accounts including TikTok, Instagram, and LinkedIn from conception to growth
  • check_circleOversee production of short-form video content across multiple social channels for admissions initiatives
  • check_circleCreate multi-platform content strategies that adapt assets across digital and print channels
  • check_circleAnalyze performance data and benchmark competitors to refine posting strategies and content optimization
  • check_circleRecruit, train, and oversee student content creators to develop authentic storytelling and brand ambassadorship
  • check_circleCoordinate cross-departmental content partnerships with faculty, alumni, and university communications teams
  • check_circleManage marketing budgets and projects from initial concept through execution and launch

Requirements

  • verifiedBachelor's degree and five years of relevant experience
  • verifiedPrevious experience in program and/or services marketing
  • verifiedExperience with project management
  • verifiedExperience with market research and data analysis
  • verifiedAbility to work a hybrid schedule
  • verifiedAbility to work occasional evenings and weekends

Nice to Have

MBA degree. Experience using social media platforms. Willingness to learn new tools. Functional experience in program management. Experience in marketing, particularly in higher education.

Benefits & Perks

check_circleProfessional development opportunities
Stanford Institute for Human-Centered Artificial Intelligence (HAI) logo
Company

Stanford Institute for Human-Centered Artificial Intelligence (HAI)

Industry

pr, advertising & marketing

View company profilearrow_forwardlanguageWebsite
Quick Overview

Experience

5+ yrs (Senior)

Education

Bachelor's degree or equivalent experience

Job Type

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Skills, education and keywords

Skills: Tiktok, Instagram, Linkedin, Airtable, Cision, Social Media Marketing, Content Marketing, Market Research, Data Analysis, Project Management.

Education: Bachelor's degree or equivalent experience; MBA preferred but not required.

Frequently asked questions about Sr. Marketing Program Manager at Stanford Institute for Human-Centered Artificial Intelligence (HAI)

What does a Sr. Marketing Program Manager at Stanford Institute for Human-Centered Artificial Intelligence (HAI) do?expand_more
A Sr. Marketing Program Manager at Stanford Institute for Human-Centered Artificial Intelligence (HAI) is responsible for the following: Develop and execute multi-channel marketing strategies to drive prospective student awareness and applications; Launch and manage social media accounts including TikTok, Instagram, and LinkedIn from conception to growth; Oversee production of short-form video content across multiple social channels for admissions initiatives; and Create multi-platform content strategies that adapt assets across digital and print channels.
What are the requirements for this Sr. Marketing Program Manager role?expand_more
Stanford Institute for Human-Centered Artificial Intelligence (HAI) is looking for candidates who meet the following requirements: Bachelor's degree and five years of relevant experience; Previous experience in program and/or services marketing; Experience with project management; Experience with market research and data analysis; Ability to work a hybrid schedule; and Ability to work occasional evenings and weekends.
Where is the Sr. Marketing Program Manager role at Stanford Institute for Human-Centered Artificial Intelligence (HAI) located?expand_more
Sr. Marketing Program Manager at Stanford Institute for Human-Centered Artificial Intelligence (HAI) is based in 743, Cooksey Lane, Santa Clara County, California, 94305, United States. This is a hybrid role.
Is this Sr. Marketing Program Manager job remote, hybrid, or on-site?expand_more
Stanford Institute for Human-Centered Artificial Intelligence (HAI) has listed this Sr. Marketing Program Manager role as hybrid.
How much experience is required for this Sr. Marketing Program Manager role?expand_more
Sr. Marketing Program Manager at Stanford Institute for Human-Centered Artificial Intelligence (HAI) typically requires 5+ years of relevant experience at the senior level.
What skills do you need for the Sr. Marketing Program Manager role at Stanford Institute for Human-Centered Artificial Intelligence (HAI)?expand_more
Key skills for Sr. Marketing Program Manager at Stanford Institute for Human-Centered Artificial Intelligence (HAI) include Tiktok; Instagram; Linkedin; Airtable; Cision; Social Media Marketing; Content Marketing; and Market Research.
What education is required for Sr. Marketing Program Manager at Stanford Institute for Human-Centered Artificial Intelligence (HAI)?expand_more
Educational requirements for this role: Bachelor's degree or equivalent experience; and MBA preferred but not required.
What category does the Sr. Marketing Program Manager role belong to?expand_more
Sr. Marketing Program Manager at Stanford Institute for Human-Centered Artificial Intelligence (HAI) is part of the pr, advertising & marketing job category on Recrutus.
Recrutus

Curating the world's most innovative career opportunities. We bridge the gap between visionary talent and industry-leading companies.

Search roles by city, category, skill, or job type — explore verified US employers, salary benchmarks, and remote-friendly teams hiring nationwide.

publiclanguageshare
Job seekers
Browse jobsCompanies hiringRemote jobsJobs by locationJobs by cityJobs by categoryJobs by skillCareer guidesCareer blogSalary insights
Job types
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Jobs in TexasJobs in CaliforniaJobs in New YorkJobs in FloridaJobs in VirginiaJobs in North CarolinaAll states →
Top categories
Healthcare & Nursing jobsLogistics & Warehouse jobsEngineering jobsIT jobsSales jobsHospitality & Catering jobsAccounting & Finance jobs
Popular skills
CDL A jobsExcel jobsEnglish jobsBLS jobs
Featured employers
Company
About usFAQContactPrivacy policyUS privacy notice

Recrutus helps candidates discover roles that match their skills and helps teams reach qualified applicants faster. Browse by metro, discipline, or work style — from internships to senior leadership.

© 2026 Recrutus. All rights reserved.
Terms of serviceCookie policyAcceptable useDMCA policyEmployer termsCandidate terms

Full-Time

Skills Required

TiktokInstagramLinkedinAirtableCisionSocial Media MarketingContent MarketingMarket ResearchData AnalysisProject Management
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