Software Product Marketing Manager

Join Axon and be a Force for Good

At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities, and each other.

Life at Axon is fast-paced, challenging, and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

About the Role

As a Product Marketing Manager focused on Axon's software portfolio, with initial emphasis on DEMS, AI, and productivity workflows, you will define how high-impact software initiatives are positioned, launched, and adopted in the market. You will focus on the highest-impact initiatives, applying disciplined prioritization and scalable GTM frameworks to ensure clarity and consistency across a large and evolving roadmap.

You will work closely with Product, Sales, Demand Generation, and Communications partners to bring new capabilities to market, support pipeline growth, and drive meaningful adoption across Axon's software platform, the fastest-growing part of the entire product portfolio. In this role, you will leverage AI to support narrative development, competitor tracking, and persona-based content iteration, enabling you to scale delivery and deepen audience understanding.

Your First 90 Days

First 30 Days You will deep dive into Axon's software portfolio, with an initial focus on DEMS, AI, and productivity workflows, including customers, use cases, and existing GTM frameworks. You will build relationships with Product, Sales, and Marketing partners across software teams and understand the prioritization model to determine where Product Marketing has full ownership versus enabling product and sales teams.

First 60 Days You will own messaging or GTM execution for priority software initiatives, aligned to current business priorities. You will deliver targeted improvements to sales enablement, positioning, or customer-facing narratives and apply scalable templates and frameworks to support product-led releases.

90 Days and Beyond You will lead GTM execution for high-impact software launches and in-market adoption efforts. Acting as a trusted partner to Product, you will translate roadmap changes into clear, defensible messaging and establish clear KPIs and reporting to demonstrate Product Marketing impact in a resource-constrained environment.

Work Location and Culture

This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

Equal Opportunity and Application

Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

We are an equal opportunity employer that promotes justice, advances equity, values diversity, and fosters inclusion. We're committed to hiring the best talent regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws. If you have a disability or special need that requires assistance or accommodation during the application or recruiting process, please email recruitingops@axon.com.

Phishing Alert: Axon will never ask you to pay for any part of the hiring process. All legitimate job openings are listed on our official careers page at axon.com. If you receive a suspicious offer or outreach from an email address that is not @axon.com, please ignore the message and report it to recruitingops@axon.com.