Product Analyst
Not Disclosed•Full-TimeOn-site
location_onPlanifyr
Who We Are
Crossmedia is the global media independent, committed to doing media and business the right way. Guided by the principles of TRUST, REASON, and the Pursuit of HAPPINESS, we are one of the largest minority-owned full-service media planning & buying agencies in the nation. Founded in New York in 2000, we are a values-based organization with 500+ employees worldwide across offices in the US, London, and Germany.
We earn our clients' trust through media transparency and objective decision-making. We apply reason and logic to solve our clients' greatest business challenges. The Pursuit of Happiness matters to us; we invest in our colleagues' professional and personal wellbeing through countless initiatives, clubs, and cultural events. This commitment has earned us the title of Ad Age's Best Places to Work for seven consecutive years.
Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, and the American Cancer Society, among others.
About the Role
Crossmedia is building XMOS, a unified operating system that connects how our teams plan, buy, report, and optimize media across every client. The Product Analyst sits at the center of this effort, embedded in the XMOS Portal workstream and reporting to the XMOS Product Owner.
Your job is to understand how people actually work across the agency—spanning Planning, Investment, Programmatic, Analytics, Ad Operations, Media Operations, and Finance—and translate those workflows into clear, actionable product requirements. You will be the person who sits with practitioners, maps how work really flows (not how org charts say it should), and ensures the portal reflects and improves the real operating reality of the business.
This is a discovery-driven role. You will spend significant time in the field interviewing teams, observing processes, identifying friction, and surfacing opportunities that would otherwise stay invisible. The workflows you document and the requirements you write will directly inform the portal's product roadmap. While your primary home is the XMOS Portal workstream, your work naturally intersects with our Foundational Data and AI & Automation workstreams, ensuring that portal requirements account for data infrastructure dependencies and automation opportunities.
Why This Role Matters
XMOS is how Crossmedia operates. The portal is the surface where every team interacts with the platform. If the portal doesn't reflect how people actually work, adoption stalls and the investment in infrastructure and automation underneath it loses its impact. This role ensures the platform is built from the ground up on real operational truth, not assumptions about how work should flow.
You'll be joining at a formative moment. The architecture is being defined, the workstreams are active, and the decisions made in the next 12 months will determine how the platform scales. The workflows you map and the requirements you write will shape XMOS for years.
Commitment to Diversity and Inclusion
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment is embedded into agency practices at every level. Almost one-third of senior leadership identifies as a person of color, and over half of our executive leadership are women. We have active mentoring and internship programs that create opportunities for underrepresented groups.
Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars: Excellence, Voices, Education, Giving, and Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture. We do not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
Application Instructions
If you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com (for US-based candidates).
Work location
Work model: On-site
Planifyr
Key Responsibilities
- check_circleConduct structured interviews and working sessions to map end-to-end workflows across agency teams
- check_circleCreate and maintain process documentation including swimlane diagrams, service blueprints, and journey maps
- check_circleTranslate workflow insights into well-structured product requirements, user stories, and functional specifications
- check_circlePartner with the Product Owner to prioritize the portal backlog based on user impact and strategic alignment
- check_circleMaintain touchpoints with Foundational Data and AI workstreams to ensure alignment on infrastructure and automation
- check_circleDefine and track adoption metrics for portal features to validate problem-solving effectiveness post-launch
- check_circleIdentify underutilized capabilities and collaborate with the Product Owner to address usability or fit gaps
Requirements
- verified2-3 years of experience in product analysis, business analysis, or similar role
- verifiedAbility to conduct stakeholder interviews
- verifiedExperience creating process documentation (swimlane diagrams, user journey maps, service blueprints)
- verifiedStrong product requirements writing (user stories, acceptance criteria, functional specs)
- verifiedComfort working within agile product development workflows
- verifiedData literacy: ability to read ERD, understand data flows, discuss API integration points
Nice to Have
Experience in media, advertising, or marketing technology; familiarity with planning, buying, and reporting workflows; exposure to product analytics tools (Mixpanel, Amplitude, Pendo, or similar); experience working in environments where technology is built to serve non-technical end users; familiarity with data platforms (Snowflake, Tableau, or similar BI/analytics stacks) at a conceptual level.
Benefits & Perks
check_circleHybrid work flexibility with in-office and remote optionscheck_circleOpen and flexible PTO with US and UK specific policiescheck_circleSponsored healthcare options with physical and mental health supportcheck_circle401(k) with company match for US employeesGenerous pension plan for UK employees
Similar Job Opportunities
Frequently asked questions about Product Analyst at CROSSMEDIA
What does a Product Analyst at CROSSMEDIA do?expand_more
Day-to-day, the Product Analyst at CROSSMEDIA will conduct structured interviews and working sessions to map end-to-end workflows across agency teams; create and maintain process documentation including swimlane diagrams, service blueprints, and journey maps; translate workflow insights into well-structured product requirements, user stories, and functional specifications; and partner with the product owner to prioritize the portal backlog based on user impact and strategic alignment.
What are the requirements for this Product Analyst role?expand_more
CROSSMEDIA is looking for candidates who meet the following requirements: 2-3 years of experience in product analysis, business analysis, or similar role; Ability to conduct stakeholder interviews; Experience creating process documentation (swimlane diagrams, user journey maps, service blueprints); Strong product requirements writing (user stories, acceptance criteria, functional specs); Comfort working within agile product development workflows; and Data literacy: ability to read ERD, understand data flows, discuss API integration points.
Where is the Product Analyst role at CROSSMEDIA located?expand_more
Product Analyst at CROSSMEDIA is based in Planifyr. This is a on-site role.
Is this Product Analyst job remote, hybrid, or on-site?expand_more
CROSSMEDIA has listed this Product Analyst role as on-site.
How much experience is required for this Product Analyst role?expand_more
Product Analyst at CROSSMEDIA typically requires 2–3 years of relevant experience at the mid level level.
What skills do you need for the Product Analyst role at CROSSMEDIA?expand_more
Key skills for Product Analyst at CROSSMEDIA include Mixpanel; Amplitude; Pendo; Snowflake; Tableau; Er Diagram; Api Integration; and SQL.
What category does the Product Analyst role belong to?expand_more
Product Analyst at CROSSMEDIA is part of the it job category on Recrutus.
About CROSSMEDIA
CROSSMEDIA operates as a global, independent, and minority-owned advertising services agency specializing in full-funnel media strategies. Headquartered in New York, the firm has maintained its operational presence for over two decades, focusing on creating honest connections between brands and audiences across various channels and budget levels. The company grounds its decision-making processes in data, reason, and transparency, aiming to eliminate bias while prioritizing the satisfaction of employees, clients, and customers.
Beyond client services, CROSSMEDIA emphasizes a supportive internal culture dedicated to professional and personal growth. The organization fosters employee development through specialized interest groups and wellness initiatives, including fitness programs and educational workshops. This commitment to workplace environment has contributed to the agency receiving recognition from Ad Age as one of the Best Places to Work for seven consecutive years.
The agency maintains a significant international footprint with offices in the United States, London, Germany, and Toronto. This global network allows CROSSMEDIA to serve diverse markets while adhering to its core values of trust and common sense. By combining strategic media planning with a people-first approach, the company delivers innovative solutions that align with modern advertising demands.
Browse more roles: All CROSSMEDIA jobs, it jobs on Recrutus.