Principal Product Marketing Manager

About the Team

At NetApp, we are the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security. We embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees.

Our culture celebrates mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership, providing the flexibility to balance professional ambition with personal life. Here, differences are not just welcomed—they drive everything we do. We are all about helping customers turn challenges into business opportunities by bringing new thinking to age-old problems, like how to use data most effectively to run better and innovate.

About the Role

As a Principal Product Marketing Manager, you will serve as the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. This role is designed to bridge the gap between deep technical capabilities and compelling business narratives. You will own the end-to-end messaging stack, driving launch excellence and delivering insights that shape product strategy and accelerate adoption.

In this position, you will blend technical depth, market intelligence, and marketing expertise to create narratives that translate technology into customer outcomes. You will partner with product, sales, and engineering teams to build solution frameworks for high-value plays, such as AI pipelines and hybrid cloud modernization. Your day will involve crafting differentiated positioning, developing enablement assets like playbooks and demos, and ensuring consistent messaging across all channels. You will be the catalyst that turns good ideas into great results, making the perfect moment happen through bold thinking and strategic execution.

Why You'll Thrive Here

At NetApp, you won't wait for the perfect moment—you'll make it. We encourage the early planning, extra thought, and bold ideas that turn good into great. If you are ready to innovate, rise to the challenge, and own every moment, this is the place to make your next move your best one.

Equal Opportunity

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state, and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability, genetic information, pregnancy, protected veteran status, and any other protected classification.