Paid Media Manager — Richmond, VA at Workshop Digital

About the Team

Workshop Digital is a US Search Award-winning agency recognized as one of the Best Places to Work by Outside Magazine and Virginia Business. As an equity-affirming company, we actively challenge discrimination and consciously strive to include diverse perspectives in our employment, vendors, and client work. We are a team that values thought leadership, continuous learning, and pushing the industry forward through innovation and mentorship.

About the Role

The Paid Media Manager is a pivotal, independent role designed to drive strong marketing performance for medium-complexity accounts while supporting and occasionally managing high-complexity clients with limited oversight. This position is more than just account management; it is a strategic partnership where you will build deep relationships with clients and senior stakeholders to ensure retention and growth.

In this role, you will develop and execute strategies that align with client goals, troubleshoot complex issues, and implement new capabilities to enable client expansion. You will also play a key part in the team's growth by training new hires, contributing to the development of training content, and occasionally serving as a mentor to junior team members. The day-to-day involves a blend of high-level strategy, data-driven analysis, and proactive business development, including identifying opportunities for upsells and new business.

Why This Role Matters

You will be at the forefront of our agency's mission to deliver exceptional results while fostering a culture of excellence. By taking ownership of client performance and proactively identifying industry trends, you help elevate the entire team's expertise. Your work directly contributes to our reputation as a leader in the paid media space, evidenced by our multiple Search Engine Land finalist nominations and industry awards.

Hiring Process

Interested candidates are invited to apply to join our award-winning team. We look for individuals who demonstrate advanced analytical capabilities, strong communication skills, and the ability to work independently. The interview process is designed to assess both technical proficiency and cultural fit within our collaborative environment.

Equal Opportunity Statement

Workshop Digital is an equal opportunity employer. We search for, encourage, and engage with individuals and groups that represent diversity in our community. We challenge discrimination regarding gender identity, sexual orientation, racial identity, faith, age, disability, and social class. All individuals authorized to work in the U.S. are encouraged to apply.

Work location

Work model: Hybrid

Virginia Union University, Admiral Street, Northside, Richmond, Virginia, 23232, United States

Richmond, Virginia

Key Responsibilities

check_circleDevelop strategies and tactics to support client goals and drive paid media performance
check_circleBuild and maintain strong relationships with clients and senior stakeholders
check_circleManage paid digital marketing accounts across Google Ads, Facebook, LinkedIn, and other channels
check_circleCreate and present insightful reports and analysis to clients
check_circleTrain new hires and conduct team trainings on basic and standard concepts
check_circleConduct keyword research and implement landing page optimizations to improve results
check_circleParticipate in the interview process and lead special projects with support
check_circleIdentify new business opportunities and support sales teams with RFPs and presentations

Requirements

verifiedAdvanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
verifiedAdvanced analytical capabilities
verifiedDemonstrated ability to manage medium-complexity and high-complexity client accounts
verifiedAbility to work independently
verifiedAuthorization to work in the U.S.

Benefits & Perks

check_circle25 days PTO, 5 days STO, and 12 Holidayscheck_circle3 months fully paid Parental Leavecheck_circle8 hours of paid volunteer time per quartercheck_circle401k with 3% non-elective contributionsComprehensive health benefit package including 2 medical plans, dental, and vision insurance

Company

Workshop Digital

Industry

Advertising Services

Headquarters

Richmond, Virginia

Open Roles

We're an award-winning performance-driven digital marketing agency specializing in SEO, Paid Media, and Analytics.

Workshop Digital is an advertising services firm based in Richmond, Virginia, specializing in data-driven digital marketing strategies. Since 2007, the agency has assisted brands ranging from small businesses to enterprise-level organizations by leveraging expertise in pay-per-click advertising, search engine optimization, analytics, and conversion rate optimization. The company focuses on delivering measurable growth and customized solutions that directly impact a client's bottom line. The agency operates on a set of core principles including ethical conduct, accountability, and transparency. These values guide their approach to client relationships, ensuring clear communication and honest reporting throughout every project. Workshop Digital positions itself as an extension of in-house marketing teams, prioritizing open dialogue and a willingness to learn from challenges. With a commitment to fostering true partnerships, the firm serves clients seeking reliable digital marketing support. Their team is dedicated to going the extra mile to ensure success, maintaining a focus on results and continuous improvement. The company maintains a career page for individuals interested in joining their team of passionate professionals dedicated to driving business success.

Frequently asked questions about Paid Media Manager (Richmond) at Workshop Digital

What does a Paid Media Manager (Richmond) at Workshop Digital do?expand_more

Day-to-day, the Paid Media Manager (Richmond) at Workshop Digital will develop strategies and tactics to support client goals and drive paid media performance; build and maintain strong relationships with clients and senior stakeholders; manage paid digital marketing accounts across google ads, facebook, linkedin, and other channels; and create and present insightful reports and analysis to clients.

What are the requirements for this Paid Media Manager (Richmond) role?expand_more

To qualify for the Paid Media Manager (Richmond) at Workshop Digital position, applicants should have: Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets; Advanced analytical capabilities; Demonstrated ability to manage medium-complexity and high-complexity client accounts; Ability to work independently; and Authorization to work in the U.S..

Where is the Paid Media Manager (Richmond) role at Workshop Digital located?expand_more

Paid Media Manager (Richmond) at Workshop Digital is based in Virginia Union University, Admiral Street, Northside, Richmond, Virginia, 23232, United States. This is a hybrid role.

Is this Paid Media Manager (Richmond) job remote, hybrid, or on-site?expand_more

Workshop Digital has listed this Paid Media Manager (Richmond) role as hybrid.

How much experience is required for this Paid Media Manager (Richmond) role?expand_more

Candidates for Paid Media Manager (Richmond) at Workshop Digital should have mid level.

What skills do you need for the Paid Media Manager (Richmond) role at Workshop Digital?expand_more

Key skills for Paid Media Manager (Richmond) at Workshop Digital include Google Ads; Google Display Network; Youtube; Microsoft Ads; Facebook; Twitter; Linkedin; and Google Analytics.

What category does the Paid Media Manager (Richmond) role belong to?expand_more

Paid Media Manager (Richmond) at Workshop Digital is part of the pr, advertising & marketing job category on Recrutus.

About Workshop Digital

The agency operates on a set of core principles including ethical conduct, accountability, and transparency. These values guide their approach to client relationships, ensuring clear communication and honest reporting throughout every project. Workshop Digital positions itself as an extension of in-house marketing teams, prioritizing open dialogue and a willingness to learn from challenges.

With a commitment to fostering true partnerships, the firm serves clients seeking reliable digital marketing support. Their team is dedicated to going the extra mile to ensure success, maintaining a focus on results and continuous improvement. The company maintains a career page for individuals interested in joining their team of passionate professionals dedicated to driving business success.

Browse more roles: All Workshop Digital jobs, pr, advertising & marketing jobs on Recrutus.

Paid Media Manager (Richmond)