Marketing Manager at Array Behavioral Care

About Array Behavioral Care

Array Behavioral Care is the nation's leading virtual psychiatry and therapy practice. As the leading mental health provider, Array is on a mission to transform access to quality, timely behavioral health care through innovative telepsychiatry solutions and services that span the entire care continuum, from the hospital to the home. Array partners with an extensive network of hospitals, health systems, community healthcare organizations, and payors to improve access and deliver the highest quality of care to patients.

About the Role

The Marketing Manager plays a critical part in defining Ideal Customer Profiles (ICPs) and driving high-quality leads and pipeline growth in support of Array's business objectives. This role partners closely with sales to execute account-based marketing (ABM) programs and supports competitive displacement and growth initiatives. You will own end-to-end campaign strategy and execution across digital, outbound, and event-based channels, translating market insights, buyer needs, and performance data into impactful, results-driven programs. Success in this position requires close collaboration with sales, account management, and marketing operations to ensure alignment, consistency, and measurable impact.

Hiring Process & Application

Array Behavioral Care is committed to a secure and transparent hiring process. Please note that the only valid email addresses from Array Behavioral Care will be firstname.lastname@arraybc.com. We will not ask you to download an app onto your phone in order to conduct your interview. Beware of fraudulent job postings and messages from scammers impersonating Array Behavioral Care employees and Recruiters.

Equal Opportunity

Array Behavioral Care is an equal opportunity employer committed to diversity and inclusion in the workplace.

Work location

Work model: Remote

Planifyr

Key Responsibilities

check_circleDevelop and refine Ideal Customer Profiles to support targeting and segmentation strategies
check_circlePlan and execute integrated multi-channel lead generation programs across email, paid media, and events
check_circleSupport and execute account-based marketing programs for priority segments and named accounts
check_circlePartner with sales to align marketing campaigns with outbound and account-based efforts
check_circleOwn campaign strategy, planning, execution, and optimization from concept through launch
check_circleCreate and manage campaign content including email copy, landing pages, ads, and social media posts
check_circleProvide guidance on audience segmentation, creative direction, and calls to action to maximize engagement
check_circlePartner with creative and design teams to ensure campaign visuals align with brand standards
check_circlePlan and execute webinars, virtual events, and field events as part of lead generation strategies
check_circleMonitor and analyze campaign performance to continuously optimize results and inform future strategy
check_circlePartner with marketing operations to implement and optimize marketing automation workflows and lead scoring
check_circleShare campaign results, insights, and learnings with cross-functional stakeholders to support ongoing planning

Requirements

verifiedBachelor's degree in marketing, communications, or related field
verified5+ years of experience in B2B lead generation, growth marketing, or demand generation
verifiedExperience with ICP-based targeting and account-based marketing (ABM)
verifiedExperience with multi-channel campaign strategy and execution
verifiedStrong writing skills
verifiedExperience analyzing campaign performance
verifiedAbility to work in a private office space for confidentiality

Benefits & Perks

check_circleMedical, dental, and vision insurancecheck_circleEmployer paid life and long-term disability insurancecheck_circleShort-term disability, voluntary life insurance, accident, critical illness, and hospital confinement insurancecheck_circleFlexible spending accounts (FSA) and health savings account (HSA) contributions15 days of accrued PTO annually plus 8 paid holidays and 3 floating holidays

Skills, education and keywords

Skills: B2B Lead Generation, Growth Marketing, Demand Generation, Ideal Customer Profiles, Account-Based Marketing, Multi-Channel Campaign Strategy, Digital Marketing, Outbound Marketing, Event-Based Marketing, Marketing Automation.

Education: Bachelor's degree in marketing, communications, or a related field required.

Frequently asked questions about Marketing Manager at Array Behavioral Care

What does a Marketing Manager at Array Behavioral Care do?expand_more

Day-to-day, the Marketing Manager at Array Behavioral Care will develop and refine ideal customer profiles to support targeting and segmentation strategies; plan and execute integrated multi-channel lead generation programs across email, paid media, and events; support and execute account-based marketing programs for priority segments and named accounts; and partner with sales to align marketing campaigns with outbound and account-based efforts.

What are the requirements for this Marketing Manager role?expand_more

Array Behavioral Care is looking for candidates who meet the following requirements: Bachelor's degree in marketing, communications, or related field; 5+ years of experience in B2B lead generation, growth marketing, or demand generation; Experience with ICP-based targeting and account-based marketing (ABM); Experience with multi-channel campaign strategy and execution; Strong writing skills; and Experience analyzing campaign performance.

Where is the Marketing Manager role at Array Behavioral Care located?expand_more

Marketing Manager at Array Behavioral Care is based in Planifyr. This is a remote role.

Is this Marketing Manager job remote, hybrid, or on-site?expand_more

Array Behavioral Care has listed this Marketing Manager role as remote.

How much experience is required for this Marketing Manager role?expand_more

Marketing Manager at Array Behavioral Care typically requires 5+ years of relevant experience at the senior level.

What skills do you need for the Marketing Manager role at Array Behavioral Care?expand_more

Key skills for Marketing Manager at Array Behavioral Care include B2B Lead Generation; Growth Marketing; Demand Generation; Ideal Customer Profiles; Account-Based Marketing; Multi-Channel Campaign Strategy; Digital Marketing; and Outbound Marketing.

What education is required for Marketing Manager at Array Behavioral Care?expand_more

Educational requirements for this role: Bachelor's degree in marketing, communications, or a related field required.

What category does the Marketing Manager role belong to?expand_more

Marketing Manager at Array Behavioral Care is part of the pr, advertising & marketing job category on Recrutus.

Marketing Manager