Marketing & Communications Specialist
Not Disclosed•Full-TimeHybrid
location_on1580, Washington Street, Polk Gulch, Nob Hill, San Francisco, California, 94109, United States
The American Academy of Ophthalmology (AAO) is the world's largest association of eye physicians and surgeons, dedicated to advancing the lifelong learning and professional interests of the ophthalmic community. Our Communications Department serves as the organization's experts and front line, connecting the Academy to 32,000 member ophthalmologists and a public website audience of 20 million annually via email, web, and social media channels.
The Marketing & Communications Specialist plays a key role in executing targeted, multi-channel marketing campaigns that support the Academy's mission and business goals. Working closely with the Campaign Manager and cross-functional teams, you will translate campaign strategies into effective digital and print marketing deliverables. This position focuses on campaign implementation, testing, optimization, and reporting to ensure marketing initiatives reach the right audiences and deliver measurable impact.
You will contribute to campaigns supporting membership engagement, professional education, advocacy initiatives, and event and product promotions. The role involves building and deploying campaigns across email, social media, paid advertising, and print channels, as well as supporting the creation of video clips for social media. You will coordinate deployment of marketing assets, ensure adherence to brand guidelines, and manage proofreading and layout reviews. Additionally, you will track performance metrics, conduct A/B testing, and maintain campaign calendars to ensure timely execution.
This position follows a hybrid schedule, with three days in-office each week at our San Francisco headquarters. Occasional extended hours and on-site support are required during the Academy's Annual Meeting and other major events.
The American Academy of Ophthalmology is committed to fostering a diverse, inclusive, and respectful workplace. We welcome applicants of all backgrounds and experiences and encourage individuals who are excited about our mission to apply—even if their qualifications do not perfectly match every requirement listed. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected characteristic.
Work model: Hybrid
1580, Washington Street, Polk Gulch, Nob Hill, San Francisco, California, 94109, United States
San Francisco, California
Experience working in a marketing agency environment. Familiarity with marketing platforms such as Higher Logic, Mailchimp, or similar email marketing systems. Working knowledge of Adobe Creative Suite tools such as InDesign, Illustrator, or Photoshop. Experience with website platforms and basic HTML. Video creation or editing experience for social media content.
Skills: Higher Logic, Mailchimp, Adobe Creative Suite, Indesign, Illustrator, Photoshop, HTML, Video Editing.
Education: Bachelor's degree in Marketing, Communications, or a related field required.
