Our mission is to maximize the value of our Members’ businesses through education, communication and collaboration.
The Domino's Franchisee Association, commonly known as the DFA, operates within the restaurant industry and serves as the primary independent organization for Domino's Pizza franchisees across the continental United States. Established in 2006 and headquartered in San Antonio, Texas, the association focuses on representing and safeguarding the business interests of its member franchisees. As the largest group of its kind, it provides essential support and assistance to ensure the long-term success of its members' operations.
The DFA functions as a central hub for education, training, and advocacy. Its digital platform offers a secure environment where franchisees can access vital resources regarding industry challenges and business strategies. The organization facilitates the collection and distribution of feedback from franchisees to guide its strategic efforts. Additionally, it acts as a critical communication link within the Domino's franchise network, fostering collaboration and information exchange among business partners and members without relying on external corporate structures.