
location_on4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States
MedscapeLIVE!, a division of WebMD, delivers MD and HCP audiences across all therapeutic areas. Medscape develops and hosts physician portals, live events, and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits, and communicate with peers.
The Events Marketing Manager, Audience Engagement is an integral member of the Medscape Live Business Unit Audience Engagement team. This role is primarily responsible for fulfilling activity performance and quarterly registration/engagement goals specifically for our oncology events. The ideal candidate will drive traffic, engagement, and participation through omni-channel marketing strategies while collaborating closely with product management, data analytics, and sales teams to optimize program performance and identify new market trends.
Work model: On-site
4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States
New York, New York
BA/BS in marketing. Knowledge of direct to physician marketing.
WebMD operates within the technology, information, and internet sectors, delivering comprehensive health information services to a diverse audience. The organization supports consumers, physicians, healthcare professionals, employers, and health plans by offering a robust digital ecosystem focused on health management and clinical decision-making. For individuals, the platform provides objective healthcare and lifestyle data designed to encourage active participation in personal well-being. This approach empowers users to navigate their health journeys with reliable resources.
The company also facilitates professional development and clinical practice for medical practitioners. Physicians and healthcare workers utilize WebMD's tools to access clinical reference sources, review the latest medical advancements, and explore new treatment options. The platform further supports continuing medical education and peer communication, streamlining the process of staying current in the field. Additionally, the service assists employers and health plans by delivering personalized health and benefit information to their members. Decision-support technologies included in these services enable employees to make informed choices regarding providers and treatments, ensuring that both organizational and individual health goals are met through data-driven insights.
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