Director of Search Engine Marketing
Not Disclosed•Full-TimeRemote
location_on7721, Market Street, New Hanover County, North Carolina, 28411, United States
About the Role
The Director of Search Engine Marketing serves as the strategic architect for our SEM department, responsible for leading the vision, execution, and continuous improvement of our paid and organic search initiatives. Based in the United States and working remotely, this role is designed for a leader who can balance high-level strategic oversight with hands-on marketing expertise.
You will play a critical role in aligning paid and organic strategies to drive performance across client accounts. Beyond managing a team of specialists, you will implement scalable systems that enhance operational efficiency and deliver exceptional client outcomes. The position requires a unique blend of analytical rigor, team mentorship, and the ability to translate complex data insights into actionable growth strategies.
Day in the Life
Your work will span strategic leadership, client relationship management, and operational excellence. You will lead and mentor the Google Ads and SEO teams, establishing department-wide strategies that directly support client growth objectives. A significant portion of your time will be dedicated to monitoring key performance indicators, identifying opportunities to improve ROI, and ensuring consistent delivery of high-quality results.
You will also drive cross-platform integration, working to align marketing platforms with client CRM systems to enhance performance tracking. From overseeing the client onboarding experience to providing strategic insights into market trends and competitive landscapes, you will ensure cohesive execution between paid media, SEO, and broader marketing initiatives. Additionally, you will guide content development efforts and provide recommendations for website optimization across various platforms to improve organic visibility.
Work location
Work model: Remote
7721, Market Street, New Hanover County, North Carolina, 28411, United States
North Carolina
Key Responsibilities
- check_circleLead, mentor, and manage Google Ads and SEO teams to ensure exceptional performance
- check_circleDevelop and oversee customized marketing strategies for Google Ads and SEO campaigns
- check_circleDesign and implement scalable processes and standard operating procedures to improve efficiency
- check_circleOversee SEO strategy including keyword research, technical optimization, and content planning
- check_circleDrive alignment between marketing platforms and client CRM systems to enhance performance tracking
- check_circleEstablish and execute department-wide strategies aligned with client growth objectives
- check_circleMonitor and analyze KPIs to identify opportunities for improving ROI and client outcomes
Requirements
- verifiedBachelor's degree in Marketing, Communications, or related field
- verified5–7 years experience in search engine marketing including Google Ads and SEO
- verifiedProven experience managing or leading marketing teams
- verifiedStrong expertise in CMS platforms: WordPress, Webflow, Squarespace, Duda
- verifiedProficiency with Google Ads, GA4, GTM, GoHighLevel, SpyFu, BirdEye
Similar Job Opportunities
Skills, education and keywords
Skills: Google Ads, Seo, Wordpress, Webflow, Squarespace, Duda, Ga4, GTM, Gohighlevel, Spyfu.
Education: Bachelor's degree in Marketing, Communications, or a related field required.
Frequently asked questions about Director of Search Engine Marketing at Energize Group
What does a Director of Search Engine Marketing at Energize Group do?expand_more
A Director of Search Engine Marketing at Energize Group is responsible for the following: Lead, mentor, and manage Google Ads and SEO teams to ensure exceptional performance; Develop and oversee customized marketing strategies for Google Ads and SEO campaigns; Design and implement scalable processes and standard operating procedures to improve efficiency; and Oversee SEO strategy including keyword research, technical optimization, and content planning.
What are the requirements for this Director of Search Engine Marketing role?expand_more
Energize Group is looking for candidates who meet the following requirements: Bachelor's degree in Marketing, Communications, or related field; 5–7 years experience in search engine marketing including Google Ads and SEO; Proven experience managing or leading marketing teams; Strong expertise in CMS platforms: WordPress, Webflow, Squarespace, Duda; and Proficiency with Google Ads, GA4, GTM, GoHighLevel, SpyFu, BirdEye.
Where is the Director of Search Engine Marketing role at Energize Group located?expand_more
Director of Search Engine Marketing at Energize Group is based in 7721, Market Street, New Hanover County, North Carolina, 28411, United States. This is a remote role.
Is this Director of Search Engine Marketing job remote, hybrid, or on-site?expand_more
Energize Group has listed this Director of Search Engine Marketing role as remote.
How much experience is required for this Director of Search Engine Marketing role?expand_more
Director of Search Engine Marketing at Energize Group typically requires 5–7 years of relevant experience at the executive level.
What skills do you need for the Director of Search Engine Marketing role at Energize Group?expand_more
Key skills for Director of Search Engine Marketing at Energize Group include Google Ads; Seo; Wordpress; Webflow; Squarespace; Duda; Ga4; and GTM.
What education is required for Director of Search Engine Marketing at Energize Group?expand_more
Educational requirements for this role: Bachelor's degree in Marketing, Communications, or a related field required.
What category does the Director of Search Engine Marketing role belong to?expand_more
Director of Search Engine Marketing at Energize Group is part of the pr, advertising & marketing job category on Recrutus.
About Energize Group
Energize Group makes practices profitable by driving patient growth. Our end-to-end patient acquisition solution helps you optimize your business through performance-driven digital marketing, lead nurture, coaching and call center support.
Browse more roles: All Energize Group jobs, pr, advertising & marketing jobs on Recrutus.