Director of Marketing
Not Disclosed•Full-TimeRemote
location_on784, South 3rd Street, Wilmington, New Hanover County, North Carolina, 28401, United States
About Accomplish Health
Accomplish Health is the industry leader in telehealth obesity care, redefining remote medical weight management and medical bariatrics. We provide evidence-based, stigma-free care managed by obesity-specialized physicians and dieticians. Our mission is to help patients achieve sustainable metabolic health, weight loss, and wellness.
Our clinical model leverages pharmacotherapy, nutrition therapy, health coaching, and connected devices in a completely virtual care environment. We are building patient experiences that make it simple to get treatment and build sustainable, measurable healthy habits that lead to long-term wellness. We partner with health systems and insurance companies to maximize access and affordability, reaching the maximum number of patients possible.
About the Role
We are seeking a hands-on Marketing Manager/Director to own and lead all marketing at Accomplish Health, reporting directly to the CEO. This role combines strategic leadership with day-to-day execution, responsible for patient acquisition, partner marketing, brand, creative, and performance measurement.
This is a high-impact role for an entrepreneurial technology leader who thrives in high-growth health-tech environments. As we scale nationally, we are building a modern marketing function to support both patient growth (B2C) and partner expansion (B2B). You will partner with the CEO to define positioning, messaging, and go-to-market priorities, ensuring brand consistency across all touchpoints while managing external agencies and vendors.
Compensation & Benefits
We offer a competitive salary commensurate with your experience, excellent benefits including healthcare, dental, and vision, stock options, and flexible PTO.
Work location
Work model: Remote
784, South 3rd Street, Wilmington, New Hanover County, North Carolina, 28401, United States
Wilmington, North Carolina
Key Responsibilities
- check_circlePartner with CEO to define positioning, messaging, and go-to-market priorities
- check_circleLead external patient acquisition team including paid media and performance marketing
- check_circleCreate and manage co-branded marketing materials for health system and employer partners
- check_circleDefine KPIs, build reporting dashboards, and communicate performance to leadership
- check_circleTranslate clinical outcomes and economic value into clear partner-ready messaging
- check_circleManage external web development and creative agencies while setting strategic direction
- check_circleOwn end-to-end marketing strategy across B2C and B2B channels
Requirements
- verified7+ years of marketing experience
- verifiedExperience owning full-funnel marketing
- verifiedExperience managing external agencies
- verifiedStrong grasp of performance marketing
- verifiedStrong grasp of brand marketing
- verifiedStrong grasp of lifecycle marketing
- verifiedStrong grasp of B2B collateral
- verifiedExcellent written communication skills
- verifiedExcellent visual communication skills
Nice to Have
Previous startup or scale-up experience in virtual care, digital health, or population health.
Benefits & Perks
check_circleHealthcare, dental, and vision insurancecheck_circleStock Optionscheck_circleFlexible PTO
Similar Job Opportunities
Frequently asked questions about Director of Marketing at Accomplish Health
What does a Director of Marketing at Accomplish Health do?expand_more
A Director of Marketing at Accomplish Health is responsible for the following: Partner with CEO to define positioning, messaging, and go-to-market priorities; Lead external patient acquisition team including paid media and performance marketing; Create and manage co-branded marketing materials for health system and employer partners; and Define KPIs, build reporting dashboards, and communicate performance to leadership.
What are the requirements for this Director of Marketing role?expand_more
Accomplish Health is looking for candidates who meet the following requirements: 7+ years of marketing experience; Experience owning full-funnel marketing; Experience managing external agencies; Strong grasp of performance marketing; Strong grasp of brand marketing; and Strong grasp of lifecycle marketing.
Where is the Director of Marketing role at Accomplish Health located?expand_more
Director of Marketing at Accomplish Health is based in 784, South 3rd Street, Wilmington, New Hanover County, North Carolina, 28401, United States. This is a remote role.
Is this Director of Marketing job remote, hybrid, or on-site?expand_more
Accomplish Health has listed this Director of Marketing role as remote.
How much experience is required for this Director of Marketing role?expand_more
Director of Marketing at Accomplish Health typically requires 7+ years of relevant experience at the executive level.
What category does the Director of Marketing role belong to?expand_more
Director of Marketing at Accomplish Health is part of the pr, advertising & marketing job category on Recrutus.