Director of Integrated Marketing
Not Disclosed•Full-TimeOn-site
location_onBronx River Pathway, City of White Plains, Westchester County, New York, 10606, United States
About the Role
The Director of Integrated Marketing serves as a strategic bridge between brand vision and commercial execution for Jägermeister and Teremana. Reporting directly to the Chief Marketing Officer and sitting on the Marketing Leadership Team, this role is critical for balancing immediate sales objectives with the long-term health of the brand. You will partner closely with the Commercial Leadership Team to align brand and commercial priorities, ensuring that every initiative drives both market share growth and brand equity.
In this position, you will lead a team of three, including the Director of POS and Design and two Commercial Marketing Managers. Your day-to-day involves providing leadership, guidance, and support to ensure the team successfully achieves marketing objectives while managing relationships with third-party shopper marketing agencies. The role requires a dynamic balance of strategic planning, data-driven decision-making, and hands-on management of national account support, innovation launches, and tentpole programs.
Team Context
You will operate within a fast-paced, results-oriented environment where creativity meets rigorous commercial strategy. The team is tasked with developing high-impact programs that resonate with priority audiences while navigating the unique regulatory landscape of the spirits industry. Success in this role means fostering a culture of innovation and collaboration, translating complex market insights into actionable strategies that secure distribution, placements, and incremental wins across on- and off-premise channels.
Application & Interview Process
Candidates for this role should be prepared for a process that evaluates both strategic acumen and leadership capability. The journey typically includes an initial screening to discuss background and fit, followed by deeper discussions on commercial marketing strategy and team management. Final stages involve presenting strategic concepts and demonstrating alignment with the company's vision for Jägermeister and Teremana.
Equal Opportunity & Culture
We are committed to building a diverse and inclusive workforce. We consider qualified applicants regardless of background, race, religion, gender, sexual orientation, or other protected characteristics. Our culture thrives on data-driven creativity and a shared passion for the spirits category.
Travel Requirements
This role requires approximately 15% travel to support national account activities, agency partnerships, and cross-functional collaboration.
Work location
Work model: On-site
Bronx River Pathway, City of White Plains, Westchester County, New York, 10606, United States
City of White Plains, New York
Key Responsibilities
- check_circleDevelop and lead commercial marketing strategies aligned with business objectives and brand standards
- check_circleLead the development and execution of comprehensive channel strategies with full ownership of implementation
- check_circleOversee marketing support for national account on- and off-premise teams including RFPs and innovation launches
- check_circleManage the commercial marketing budget ensuring efficient allocation of resources and maximizing ROI
- check_circleLead, mentor, and develop a team of three marketing professionals to achieve marketing objectives
- check_circleLeverage market research and consumer insights to identify trends and inform actionable marketing strategies
- check_circleEnsure all marketing activities comply with industry regulations and company policies
- check_circleDirect shopper marketing agency partnerships to drive high-impact tentpole programs and promotions
Requirements
- verifiedBachelor's degree in Marketing, Business Administration, or related field
- verifiedMaster's degree or MBA preferred
- verified10+ years of experience in commercial marketing
- verifiedExperience in spirits, beverage, or consumer goods industry
- verifiedExperience leading a marketing team
- verifiedAbility to comply with alcohol marketing regulations
Nice to Have
Master's degree or MBA
Benefits & Perks
check_circleComprehensive medical, dental, and vision insurancecheck_circleMatching 401(k) plancheck_circleYearly wellness stipend for gym membership or fitness classescheck_circleGenerous holiday and vacation policy
