Digital Platform Strategist
Not Disclosed•Full-TimeOn-site
location_on1900, Curtis Street, Central Business District, Denver, Colorado, 80225, United States
About the Role
The Digital Platform Strategist serves as a critical bridge between Appcast's technology and its clients' hiring success. In this position, you will support the execution and optimization of products within the AppcastOne suite, driving measurable hiring outcomes through strategic digital advertising. This role is designed for individuals with a strong foundation in recruitment marketing who possess an entrepreneurial mindset and a passion for analyzing performance data to solve complex marketing challenges.
You will work cross-functionally with Customer Success, Product, Sales, and Tech Solutions stakeholders to bring multi-channel campaigns to life. From setting up and optimizing paid media campaigns across the AppcastOne platform (including Xtend and Tech Enabled Career sites) to managing remarketing strategies, your work directly contributes to the growth of multi-million dollar owned and operated Appcast products. Your day-to-day involves monitoring performance metrics, preparing insightful reports, and partnering with account leads to align campaigns with broader funnel strategies and client objectives.
Beyond campaign management, you will oversee creative briefing and QA processes to ensure accuracy and timeliness, while collaborating with analytics and data teams to troubleshoot tracking issues and maintain data integrity. As part of a growing media function, you will also be responsible for staying current on product enhancements and emerging digital media trends, sharing learnings with the broader team, and creating internal process improvements and documentation.
Work location
Work model: On-site
1900, Curtis Street, Central Business District, Denver, Colorado, 80225, United States
Denver, Colorado
Key Responsibilities
- check_circleSet up, manage, and optimize paid media campaigns across AppcastOne platform products
- check_circleMonitor performance metrics, prepare reports, and provide optimization insights
- check_circlePartner with account leads to align campaigns with broader funnel strategies and client objectives
- check_circleCreate internal process improvements and documentation for the growing media function
- check_circleCollaborate with analytics and data teams to troubleshoot tracking issues and ensure data integrity
- check_circleManage remarketing strategies based on campaign goals and industry best practices
- check_circleOversee creative briefing and QA processes to ensure accurate and timely campaign launches
Frequently asked questions about Digital Platform Strategist at Appcast, Inc
What does a Digital Platform Strategist at Appcast, Inc do?expand_more
A Digital Platform Strategist at Appcast, Inc is responsible for the following: Set up, manage, and optimize paid media campaigns across AppcastOne platform products; Monitor performance metrics, prepare reports, and provide optimization insights; Partner with account leads to align campaigns with broader funnel strategies and client objectives; and Create internal process improvements and documentation for the growing media function.
Where is the Digital Platform Strategist role at Appcast, Inc located?expand_more
Digital Platform Strategist at Appcast, Inc is based in 1900, Curtis Street, Central Business District, Denver, Colorado, 80225, United States. This is a on-site role.
Is this Digital Platform Strategist job remote, hybrid, or on-site?expand_more
Appcast, Inc has listed this Digital Platform Strategist role as on-site.
How much experience is required for this Digital Platform Strategist role?expand_more
Candidates for Digital Platform Strategist at Appcast, Inc should have mid level.
What skills do you need for the Digital Platform Strategist role at Appcast, Inc?expand_more
Key skills for Digital Platform Strategist at Appcast, Inc include Appcastone; Xtend; Tech Enabled Career Sites; Paid Media Campaigns; Remarketing Strategies; Digital Marketing Strategies; Creative Briefing; and Qa Processes.
What category does the Digital Platform Strategist role belong to?expand_more
Digital Platform Strategist at Appcast, Inc is part of the pr, advertising & marketing job category on Recrutus.