Digital Marketing Specialist
Not Disclosed•Full-TimeOn-site
location_on18, East King Street, Malvern, Chester County, Pennsylvania, 19355, United States
About the Role
As a Digital Marketing Specialist for College Town Communities (CTC), you will serve as the digital voice across our nine student housing markets. Reporting directly to the Marketing Directors, your primary mission is to elevate the CTC brand and services through strategic digital execution. This role is designed to bridge the gap between creative storytelling and data-driven growth, ensuring that our online presence resonates with prospective students and their families.
In this position, you will act as the central hub for our digital ecosystem. Your day-to-day involves orchestrating a blend of SEO optimization, social media engagement, and website management to drive brand awareness. You will collaborate with social media influencers to create compelling content, manage our reputation across review platforms, and ensure our digital assets are visually and functionally aligned with our brand standards. Whether you are analyzing performance metrics, editing press releases, or traveling to properties for photo shoots, your work directly impacts our ability to connect with our community.
Work location
Work model: On-site
18, East King Street, Malvern, Chester County, Pennsylvania, 19355, United States
Malvern, Pennsylvania
Key Responsibilities
- check_circleDevelop and execute digital marketing strategies across nine student housing markets
- check_circleRespond to all Google and Entrata reviews to manage online reputation
- check_circleDesign and update marketing materials including printed collateral and custom images
Similar Job Opportunities
Skills, education and keywords
Skills: Seo, Google Ad Campaigns, Google MY Business, Web Analytics, Wix, Facebook, Instagram, Youtube, Linkedin, Zoho Social.
Education: Bachelor's degree in Marketing, Advertising, Communications, Journalism, English, or related field required.
Frequently asked questions about Digital Marketing Specialist at CTC
What does a Digital Marketing Specialist at CTC do?expand_more
In this Digital Marketing Specialist at CTC role, you will develop and execute digital marketing strategies across nine student housing markets; respond to all google and entrata reviews to manage online reputation; design and update marketing materials including printed collateral and custom images; and create and manage social media content, strategies, and promotional campaigns.
What are the requirements for this Digital Marketing Specialist role?expand_more
To qualify for the Digital Marketing Specialist at CTC position, applicants should have: Bachelor's degree in Marketing, Advertising, Communications, Journalism, English, or related field; Professional-related work experience; Proficiency in SEM Rush, WIX, Excel, Outlook, MSWord, Google Docs, ZOHO Forms; Proficiency in all social media platforms listed; and Basic knowledge of Adobe Creative Suite or willingness to learn.
Where is the Digital Marketing Specialist role at CTC located?expand_more
Digital Marketing Specialist at CTC is based in 18, East King Street, Malvern, Chester County, Pennsylvania, 19355, United States. This is a on-site role.