AVP, Content Specialist
Not Disclosed•Full-TimeHybrid
location_onPlanifyr
About the Team
Synchrony is building a world-class Performance Media and Creative Organization dedicated to driving results for retail and payments partners while delivering leading customer experiences. As part of this mission, we are expanding our team to include a Content Specialist with deep expertise in creating and editing high-quality consumer and B2B website content to optimize performance across our business lines.
About the Role
You will serve as a strategic partner in crafting compelling web content that aligns with our overall media strategy and internal client requirements. Your day will involve drafting detailed briefs for freelance and agency partners, reviewing drafts for discoverability best practices, and collaborating with the VP of Content and Creative Directors to ensure consistency in voice and messaging across all digital materials. You will also support the development of content calendars, conduct campaign analysis to iterate on results, and help improve brand discoverability through data-driven insights.
This role requires a unique blend of creativity and analytical rigor, with a focus on emerging criteria for LLM discoverability and AEO. You will work closely with cross-functional teams to ensure our content resonates with both B2B and direct-to-consumer audiences while maintaining high standards of accuracy and storytelling.
Hiring Process
To apply, please submit your resume along with an online electronic portfolio. Your portfolio must include at least three examples of your work to demonstrate your capabilities in creating and editing high-quality content.
Our Way of Working
We are proud to offer flexibility in how you work. At Synchrony, you have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training, and culture events.
Our Commitment to Diversity and Inclusion
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We are proud to have an award-winning culture for all.
Reasonable Accommodation
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require a reasonable accommodation to apply for a job or to perform your job, please contact our Career Support Line at 1-866-301-5627 (8am – 5pm Monday to Friday, Central Standard Time). Examples of reasonable accommodation include making a change to the application process, providing documents in an alternate format, or using specialized equipment.
Work location
Work model: Hybrid
Planifyr
Key Responsibilities
- check_circleReview and edit drafts for web and discoverability best practices
- check_circleSupport writing of branded content such as blogs and articles
- check_circleResearch and organize facts to compile and organize writing ideas
- check_circleDraft detailed outlines and briefs for freelance or agency partners to create long-form content
- check_circleCreate compelling web content aligned with overall content and media strategy
- check_circleCollaborate with internal team members to generate content ideas for brand discoverability
- check_circleEnsure consistency in voice, messaging, and approach across all digital written materials
- check_circleAnalyze campaign data and insights to iterate and improve content results
- check_circleSupport development of a content calendar spanning lines of business
Requirements
- verifiedBachelor's Degree or high school diploma/GED plus 6 years' experience writing digital content
- verified3 years' experience writing digital content
- verifiedExperience writing for web (SEO copywriting)
- verifiedUnderstanding of LLM discoverability and AEO
- verifiedExperience using AI tools for content tasks
- verifiedAbility and flexibility to travel for business
- verifiedMust be 18 years or older
- verifiedHigh school diploma or equivalent
- verifiedLegal authorization to work in the U.S.
- verifiedPass an online electronic portfolio with at least three examples of work
Nice to Have
Fintech/Financial Services industry experience. Exposure to cross-channel journey planning. Experience working in an Agile or Kanban project management framework. Understanding of content KPIs and measurement of web content performance. Passion for reading, writing and editing educational content and feature articles. Stellar communication and storytelling skills, including good spelling and grammar. Team player with a solutions-oriented mentality and an open, positive and collaborative communication style. Excellent time management and organizational skills with keen attention to detail. Proven ability to manage multiple projects under deadline pressures.
Benefits & Perks
check_circleFlexible work options including remote work near Hubs or office access
Similar Job Opportunities
Skills, education and keywords
Skills: Seo Copywriting, LLM Discoverability, Ai Tools, Agile, Kanban.
Education: Bachelor's Degree or High School Diploma/GED with 6 years experience; High School Diploma or GED (required if no Bachelor's).
Frequently asked questions about AVP, Content Specialist at Synchrony
What does a AVP, Content Specialist at Synchrony do?expand_more
Day-to-day, the AVP, Content Specialist at Synchrony will review and edit drafts for web and discoverability best practices; support writing of branded content such as blogs and articles; research and organize facts to compile and organize writing ideas; and draft detailed outlines and briefs for freelance or agency partners to create long-form content.
What are the requirements for this AVP, Content Specialist role?expand_more
Synchrony is looking for candidates who meet the following requirements: Bachelor's Degree or high school diploma/GED plus 6 years' experience writing digital content; 3 years' experience writing digital content; Experience writing for web (SEO copywriting); Understanding of LLM discoverability and AEO; Experience using AI tools for content tasks; and Ability and flexibility to travel for business.
Where is the AVP, Content Specialist role at Synchrony located?expand_more
AVP, Content Specialist at Synchrony is based in Planifyr. This is a hybrid role.
Is this AVP, Content Specialist job remote, hybrid, or on-site?expand_more
Synchrony has listed this AVP, Content Specialist role as hybrid.
How much experience is required for this AVP, Content Specialist role?expand_more
AVP, Content Specialist at Synchrony typically requires 3+ years of relevant experience at the mid level level.
What skills do you need for the AVP, Content Specialist role at Synchrony?expand_more
Key skills for AVP, Content Specialist at Synchrony include Seo Copywriting; LLM Discoverability; Ai Tools; Agile; and Kanban.
What education is required for AVP, Content Specialist at Synchrony?expand_more
Educational requirements for this role: Bachelor's Degree or High School Diploma/GED with 6 years experience; and High School Diploma or GED (required if no Bachelor's).
What category does the AVP, Content Specialist role belong to?expand_more
AVP, Content Specialist at Synchrony is part of the creative & design job category on Recrutus.