Digital Marketing & Demand Generation Special
Not Disclosed•Full-TimeOn-site
location_onJohn H Johnson Parkway, Pittsburg, Contra Costa County, California, 94565, United States
About the Role
The Digital Marketing & Demand Generation Specialist is a hands-on, analytical role designed to drive revenue growth by orchestrating the full lifecycle of digital campaigns. You will serve as the operational backbone for lead generation, connecting marketing activity directly to business outcomes. This position exists to ensure that every digital touchpoint—from email and landing pages to complex workflows—effectively nurtures prospects from initial inquiry through to qualified sales opportunities.
In this fast-paced environment, you will manage the day-to-day execution of our digital ecosystem, including HubSpot CMS, NetSuite Commerce, and various digital channels. You will work closely with senior management and cross-functional stakeholders across Sales, Marketing, and Engineering to align campaigns with product priorities and target audiences. Success in this role requires a detail-oriented mindset capable of wearing multiple hats, from managing database hygiene and lead routing to creating technically accurate content that highlights our product differentiators.
Work location
Work model: On-site
John H Johnson Parkway, Pittsburg, Contra Costa County, California, 94565, United States
Pittsburg, California
Key Responsibilities
- check_circleDevelop, launch, and optimize lead-generation, nurture, and e-commerce campaigns across digital channels
- check_circleManage HubSpot CMS, marketing automation, lists, forms, workflows, email campaigns, and reporting dashboards
- check_circle
Similar Job Opportunities
Skills, education and keywords
Skills: Hubspot, Netsuite Commerce, Hubspot Marketing Hub, Hubspot CMS, Marketing Automation, Seo, Paid Media, Social Media, Google Analytics, Microsoft Office.
Education: Bachelor's degree in marketing, communications, business, or related field preferred.
Frequently asked questions about Digital Marketing & Demand Generation Special at Bishop-Wisecarver
What does a Digital Marketing & Demand Generation Special at Bishop-Wisecarver do?expand_more
Day-to-day, the Digital Marketing & Demand Generation Special at Bishop-Wisecarver will develop, launch, and optimize lead-generation, nurture, and e-commerce campaigns across digital channels; manage hubspot cms, marketing automation, lists, forms, workflows, email campaigns, and reporting dashboards; own and manage lead flow from digital marketing initiatives through hubspot including routing and lifecycle tracking; and partner with revenue operations to optimize hubspot processes, workflows, and mql-to-sql lifecycle management.
What are the requirements for this Digital Marketing & Demand Generation Special role?expand_more
To qualify for the Digital Marketing & Demand Generation Special at Bishop-Wisecarver position, applicants should have: Bachelor's degree in marketing, communications, business, or related field preferred; 3–5 years of experience in digital marketing, demand generation, campaign marketing, or marketing operations; Hands-on experience with HubSpot Marketing Hub and/or HubSpot CMS strongly preferred; Experience with e-commerce platforms; NetSuite Commerce experience preferred; Experience building emails, landing pages, forms, workflows, and lead nurturing campaigns; and Strong understanding of lead generation, conversion optimization, customer journeys, and marketing funnel metrics.