Copywriter, Beauty

About the Team

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, ranging from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes renowned brands such as Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. This role may support one or more of these iconic brands.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry. We boast a collection of brands that rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity. Our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, and global scalability.

About the Role

As a Copywriter for Beauty, you will shape a distinct brand voice and write with precision across campaign, social, eComm, and retail channels. You will balance concept and craft, delivering punchy headlines, clear conversion copy, disciplined product storytelling, and platform-native scripts for short-form video. Together with design and marketing partners, you will turn briefs into compelling, conversion-ready narratives.

You will collaborate across teams to build and maintain verbal libraries, including messaging pillars, lexicons, claims banks, and tone guidelines, that ladder up to the larger brand and business strategy. This position reports to the Creative Director for Beauty and serves as a key partner in translating marketing strategy and insights into effective messaging frameworks.

Hiring Process

We welcome candidates who are eager to share new ideas and try new things. If you have the confidence to come as who you are, we want to hear from you. Your point of view, skills, and experience will make us stronger.

Equal Opportunity

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources.

Work Model

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For this role, the standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance.